[Project Complete] ptpowerhouse.com: online portal for professional trainers - $200

[thedotcom]

(Admin code added by Palmer - 5RE09773S6921172S, 97D89817SA686014B)

PTPOWERHOUSE.COM
"only if results are what you want to see"

Project Summary:
Company: ptpowerhouse.com.
The logo should have the domain: ptpowerhouse.com
with the following slogan underneath: "only if results are what you want to see"

What type of product or service do you offer?
we offer a portal community allowing users to search for professionals by location and training needs, trainers to interact with clients and other trainers, read industry articles/news/information, manage their own web site, and we provide other tools/utilities for promoting and developing their professional identity/branding

How long have you been in business?
This is a new venture.

What do you hope to accomplish with your new identity?
We want to create and establish our professional branding/identity.

What are your long term goals?
To have a community of millions of trainers $1000/mo for our service... lol ... to establish ptpowerhouse.com as a dynamic, viable, and growing community for professionals within the health/training industry.

Audience Profile:
Our audience is personal trainers... additionally: chiropractors, yoga/pilates instructors, Martial arts instructors, dietitians, athletic/sports training, holistic practitioners, health and wellness instructors/consultants, alternative health practitioners, wellness professionals

Perception/Tone/Guidelines:
What type of logo would you like?
We are open to your creative ideas.

Do you have any colors in mind for your logo? (if so, why?)
For some reason, all three of us seperately envisioned royal blue/purplish for this logo (which was a bit odd)... but feel free to offer your creative ideas and opinions.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No. I do not really have any font selection, sizes, caps/uncaps, in mind.

Communication Strategy:
What attributes would you like your logo to reflect about your business?
stream of consciousness: power, strength, agility, professionalism, fitness, health, sleek, streamlined, direct, performance, discipline

What is your tagline or slogan, this is the overall message we are trying to convey?
"only if results are what you want to see"

Where will your new logo be used?
On all print, web-based, and promotional media (water bottles, clothing, key chains, bumper stickers, towels, ...).

Competitive Positioning:
These aren't really competitors, but they are definitely in our industry:
http://www.gnc.com
http://www.ballyfitness.com
http://www.crunch.com
http://www.lafitness.com
http://www.ecybex.com
http://www.winsorpilates.com
http://www.goldsgym.com

DIRECT COMPETITOR: http://www.exercisewest.com

I dont really have much like/dislike feedback relative to the competitors.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

POWER

everything kind of comes back to the slogan:

"only if results are what you want to see"

Please feel free to ask any questions and contribute any idea/thought processes/comments about ANYTHING!

Best,

Jonathan

[thedotcom]

I am excited about seeing the first entries!

[thedotcom]

Anyone?

[Radu]

I will post something in a few days :)

[thedotcom]

What did we do wrong with this contest? We have had GREAT experiences with logo contests in the past.... this one has garnered no interest. I know the prize could be higher... but its not THAT bad so as to not get some quick submissions/ideas.

Thanks in advance for your feedback.

[Radu]

Here they are. No. 1

[Radu]

No. 2

[Radu]

No. 3

[Taldo]

..

[thedotcom]

(Admin code added by Palmer - 5RE09773S6921172S, 97D89817SA686014B

We have increased the prize to $200 and made a couple modifications to the details below.

PTPOWERHOUSE.COM
"only if results are what you want to see"

Deadline: October 5, 2005
Prize: $200

Project Summary:
Company: ptpowerhouse.com.
The logo should have the domain: ptpowerhouse.com
with the following slogan underneath: "only if results are what you want to see"

What type of product or service do you offer?
we offer a portal community allowing users to search for professionals by location and training needs, trainers to interact with clients and other trainers, read industry articles/news/information, manage their own web site, and we provide other tools/utilities for promoting and developing their professional identity/branding

How long have you been in business?
This is a new venture.

What do you hope to accomplish with your new identity?
We want to create and establish our professional branding/identity.

What are your long term goals?
To have a community of millions of trainers $1000/mo for our service... lol ... to establish ptpowerhouse.com as a dynamic, viable, and growing community for professionals within the health/training industry.

Audience Profile:
Our audience is personal trainers... additionally: chiropractors, yoga/pilates instructors, Martial arts instructors, dietitians, athletic/sports training, holistic practitioners, health and wellness instructors/consultants, alternative health practitioners, wellness professionals

Perception/Tone/Guidelines:
What type of logo would you like?
We are open to your creative ideas. We are going for something really eye catching and powerful. I am interested in seeing some unique style and "nonconventional" logos that 'grab you' and look professional... such as the Crunch logo. Sorry for being ambiguous here.

Do you have any colors in mind for your logo? (if so, why?)
For some reason, all three of us seperately envisioned royal blue/purplish for this logo (which was a bit odd)... but feel free to offer your creative ideas and opinions.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No. I do not really have any font selection, sizes, caps/uncaps, in mind.

Communication Strategy:
What attributes would you like your logo to reflect about your business?
stream of consciousness: power, strength, agility, professionalism, fitness, health, sleek, streamlined, direct, performance, discipline

What is your tagline or slogan, this is the overall message we are trying to convey?
"only if results are what you want to see"

Where will your new logo be used?
On all print, web-based, and promotional media (water bottles, clothing, key chains, bumper stickers, towels, ...).

Competitive Positioning:
These aren't really competitors, but they are definitely in our industry:
http://www.gnc.com
http://www.ballyfitness.com
http://www.crunch.com
http://www.lafitness.com
http://www.ecybex.com
http://www.winsorpilates.com
http://www.goldsgym.com

DIRECT COMPETITOR: http://www.exercisewest.com

I dont really have much like/dislike feedback relative to the competitors.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

POWER

everything kind of comes back to the slogan:

"only if results are what you want to see"

Please feel free to ask any questions and contribute any idea/thought processes/comments about ANYTHING!

Best,

Jonathan

[Palmer]

If you happen to edit your post again, please leave the admin code at the top so it remains validated.

Thank you :)

[Palmer]

Oh, I see now. You started a new thread. I will merge this with the other one.

[Palmer]

Ok, we're all squared away. Please comment on the designs posted. remember, feedback is the key to a successful project (http://www.designoutpost.com/forums/showthread.php?t=8268) :)

[thedotcom]

I took down the admin code because I thought you needed to add another one since we added funds to the forms. Also, I sent you an email saying we would like to start a fresh thread. No worries... let the designing begin!

[Paula23]

A few more designs for you :)

[Paula23]

Thanks,
Paula

[Bojan]

hi jonathan

here is my first entry. star to symbolize power and excellence and eye for the wisdom and enlightment... i will appreciate your feedback

kind regards

bojan

[Bojan]

hi

here is the second one which is using a P and T to form symbolic icarus, a flying person that reaches for the better, for the knowledge...

kind regards

bojan

[thedotcom]

General Comments: We need something that really impacts the viewer and is really unique. The logo needs to conveythe power and activity conveyed by the industry. It should be something you visualize on all kinds of promotional media. Overall the logos just aren't dynamic enough. The slightly awkward www.crunch.com logo is unique and has personality.

I am sorry this feedback is not very good. I do not really know how to make it more precise with most of these particular logos... I dont understand the direction or see them catching someones eye as part of a professional identity package.

Ruairi: #1: This looks more like a dance related company than fitness. #2: Just doesnt seem very impactful. #3: this just doesn look like it would represent a large company. I see you were trying to capture fitness/power with #2/3.

Taldo: This looks like a professional logo... but doesn't have a unique and enticing personality.

RelevantStudio: I see you were trying to capture power and activity here... I do not think the javelin thrower works... and this has an overall 'bulky' feel to it. It seems better suited for a track&field related company.

Paula23: I don't really understand the direction here, especially with the sun logo. The main font (which i understand is editable) reminds me of a Varsity school font for some reason... which will not work here. I do not understand the design elements or think they work for ptpowerhouse.com

Bojan: #1: This does not look very professional, and I do not see it representing PTP. I do not understand the direction (egyptian eye and star = symbols of power?). #2: This is unique... but does not look active / powerful / impactful enough or have much depth.

Thanks for your ideas. Please keep them coming.

[Mark]

Here's my entry Jonathan :)

[thedotcom]

These logos just aren't quite working, and we thought of something that will probably look nice. It would be great to see your idea with this more targeted guidance.

lets try something with a silhouette of a male figure doing a lateral raise for the t in pt: http://www.abc-of-fitness.com/images/pics/lateral-raise2.jpg

if possible, please provide multiple variations, and also make sure the slogan is appropriately shown under the logo.

We have enjoyed a GREAT experience with DO in the past... but after over 3 weeks, this contest has not garnered much participation at all. In the past we have gotten 10+ great quality selections. Could you please give us some feedback on why we have not experience much participation? I understand 200$ isn't a pot of gold... but it is more than the minimum, and much more than we have offered for previous contests. (trust me ... i understand 200$ is still a great deal).

[Palmer]

I'm going to link you to a few previous projects for fitness related logos, it will help the designers if you point out your favorite ones...
http://www.designoutpost.com/forums/showthread.php?t=6457
http://www.designoutpost.com/forums/showthread.php?t=7326

Thank you :)

[Taldo]

..

[thedotcom]

taldo:That looks a little too dark and photographic... this needs to be sleek.

palmer: i wlil look through the forums you posted

[Paula23]

:)

[thedotcom]

taldo, please repost your previous entries.

[Tonya]

http://homepage.mac.com/tonyagoodnow/graphic_files/powerhouse/powerhouse1.gif

[thedotcom]

I apologize it has taken so long to get back to everyone...

We would like to see the following quick mods from the finalists. Please offer a couple/few different but related ideas.

RelevantStudio - Version 1 - could you provide a few revisions with a different action figure? The javelin thrower is not quite as fitness/trainer related as we are going for. Perhaps a runner, a weight lifter, maybe something else that might look nice.

Ruari - Version 2 - can you please try the following:
A. make the bicept curl more defined and ripped
B. keeping the figure more defined and ripped, try it with the arm extended and parallel to the the bottom. please try on the left as it currently is and then also artistically replacing the "T"

Paula23 - Version 3 - we would like to see it with the figure leaner and looking more like a T



Thank you for your time and creativity.

Best,
Jonathan

[Paula23]

Adjustments :)

[Paula23]

A more stylized weightlifter..
Thanks,Paula

[thedotcom]

Perhaps try giving the torso and appendages more defintion. I do not think the revisions are 'there' yet.

[Paula23]

Better? :)

[Radu]

Here you are. :)

[thedotcom]

ruari - Please post the other requested revisions as soon as you can. please expieriment with your concepts.

[Radu]

Here you are.

[Radu]

and no. 6

[Tonya]

http://homepage.mac.com/tonyagoodnow/graphic_files/powerhouse/powerhouse2.jpg

[thedotcom]

Ruari - We would like to see the following mods:
1. make the PT on the chest smaller, too look more like a modest superman
2. try a couple different revisions with dumbells in the figure's arms
3. while this is minor, put pt at the beginning of the URL under the figure

Paula 23 - can you still play with the figure more? perhaps keep the physique cut and defined, with thicker arms and a more slender torso... just play with it a little more please

[thedotcom]

Tonya... will post feedback asap.

[Radu]

Herea are some variations. Let me know your opinion.

Thank you.

[Radu]

No. 8

[Radu]

No. 9

[Paula23]

Let me know if you'd like to see anything else :)

[Paula23]

..

[Paula23]

Thanks,Paula

[thedotcom]

Relevant: Regarding the PM i sent you... nevermind

Below is our final feedback:

Paula23: The logo with the figure holding the barbell... feedback from friends have shown that people do not associate the figure with a "T"... so can you please do the following.

- spell out PTPOWERHOUSE, one with the PT in light blue and POWERHOUSE in the darker purple, and another vice versa.
- add a small .com to the end
- in the bar under PTP... let's have:"Optimum Body Performance"
- under the bar, display the following text wth bullets in between the elements: Personal Training - Rehabilitation - Stength & Conditioning

Ruaria - can you omit the figure in your logo and gollow the same direction as above for Paula23.

Thanks a lot!

[Radu]

Can you please specify what version number you want me to work on? I am a bit confused about it.

Thank you.

[thedotcom]

Ruari: Versions 8 amd 9 will suffice.... since we are taking the figure out of it, this is now mostly text only

please let me know if have any further questions

[Paula23]

Here you go :)

[Paula23]

Thanks,Paula

[Radu]

Here you are.

[Radu]

and no. 11

[thedotcom]

Congratulations to Ruari for another win!

Please email me the source for Versions 10/11 along witt jpgs, gifs, pngs, tifs at web and print resolutions in RGB and CMYK.

Thanks to everyone for your creativity and work!

Best,

Jonathan

[Radu]

That's great! :)
Thank you.

Jonathan,
I've sent you a private message with a link to your files.

Let me know if you need anything else.

-R