[Project Complete] New Logo for InterGame.com - $250

[espionage]

(Admin code added by Palmer - 9XH17227U58468252)

Hi DOers,

This is my first time holding a design contest and I am very excited to be working with you all to create a great logo! To get started, attached below are our assessment responses. I will be checking and offering appropriate feedback in this thread everyday. If you are or will be entering this contest, please reply in thread ASAP to let me know.

But above all, please have fun (we are after-all, an entertainment website!). Hopefully some of that will be reflected in the final result. :D

All Designers, Please Keep in Mind:

* Because of the subjective nature in trying to capture the feel of a logo from words to art, I would like to see as many different variations of typefaces (that you feel are appropriate to the attributes) as possible so that we can have a good base to work with.

* Symbols and marks are a good step, but the priority is the typeface first.

* Please include as many versions as possible when you submit. I check this thread everyday and can offer feedback almost immediately.

Project Considerations:

No arcade machines
No video game systems or controllers
No "cutesy" themes
Would like it in vector format


Project Summary:
What text should be included in the main part of the logo?
Intergame.com (intergame.com, InterGame.com or INTERGAME.COM) – caps or case-sensitive depending on which looks better.

What type of product or service do you offer?
An online arcade destination that offers our audience a place to play free games.

How long have you been in business?
Just started.

What do you hope to accomplish with your new identity?
We would like the logo to draw the attention of new visitors to our site and play our games. It should convey a sense of fun and entertainment that invites the visitor to check us out and memorable enough to remember us later when they want to play games again.

What are your long-term goals?
We want to have a simple, professional, entertaining logo that will be able to brand our site to new visitors as the premier place to go when they want to relax, play some casual games online and/or watch a few flash films.

Audience Profile:
Please describe your existing audience
None. We are looking to attract male and female (50/50) students and young professionals between the ages 18-35.

Who would you like to add to your audience?
See above.

Perception/Tone/Guidelines:
What type of logo would you like?
A simple logo is preferred over a busy one. A logotype between the words: "inter" + "game" or "game.com."

Please play around with how the words "Inter" (interactive? interlink?) and "game" go together. Consider the dictionary definitions of both if that might help in your inspiration. Symbols or identifying marks are welcomed if it enhances the creative.

Do you have any colors in mind for your logo? (If so, why?)
No. Perhaps contrasting colors that clearly distincts between the two words?

Update: I do like the colors navy blue, dark gray, black, white, orange, dark orange, and redish orange.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No.

Communication Strategy:
What attributes would you like your logo to reflect about your business?
Simple, fun, entertaining, professional.

What is your tagline or slogan?
None.

What is the overall message you are trying to convey to your target audience?
Intergame.com is the premier destination to go to play free games.

Where will your new logo be used?

Homepage
Business cards
Flash splash-screens
Station ID to appear in the corner of flash games
Print and digital advertising
Favicon (Address bar icon)


Competitive Positioning:
Who are your competitors and what do you think about their logos?
Miniclips.com – Simple, minimalist design. Doesn’t overload the audience with a lot of pizzazz. Pretty good.
Shockwave.com – Looks decent against the navy blue background. However, just a little too plain.
Pogo.com – Colorful, though the logo seems a bit too “cutesy.”
PCGamer.com – Not a competitor, but I like their logo.
InterScope.com – Not a competitor, but a pretty good logo as well.

What sets you apart from your competitors?
Quality games in a simple, clean cut and easy-to-navigate website environment.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
A place to go to unwind, play some free casual games or watch a few flash films.

Other Information:
There is a high likelihood that there will be some animation on the whole or parts of the logo in the future (e.g., in-game flash intros and such). So again, nothing too busy or complex as to overwhelm the audience and lose track of the original intent: making sure the visitor remembers our logo next time they want want to play free games.

If there is any additional information that you need, please don't hesitate to ask.

Best,

Bill

[pracus]

:)

[Just J]

Hi espionage,

Do you have a deadline that I can add to your title?

Thanks.

[gig]

Hi espionage, I have something for you ;)
simple & memorable. idea: billyardball

[Kassi]

:)

[espionage]

Hi pracus, gig and kassi,

Thanks for kicking off this project! Here are some feedback.

pracus: I like exploring the idea of having two colors between the words, but I feel that the contrasting colors are a little too "light" and not as prominent. Perhaps something more bold and striking between the two colors (black/orange, black/white, etc.) of both words might be better. For example:

http://tinyurl.com/bhjof
http://tinyurl.com/7pjgj

- I'm not too sure about the globe in between. I feel that the separation of these two words this way might be a little awkward and out of place. For now, if there is going to be a symbol, I'd like to see the identifying mark integrated into the typeface as opposed to having it stick out. Otherwise, we can just work with the letters first.

+ I'd also like to see the logo in different typefaces. For example:

http://tinyurl.com/8n4h2
http://tinyurl.com/9y2jn

+ I like how they have the curves of the "R" blend in with the backdrop of the frame forming the "R." There is also great contrast of colors and seems to convey authority, bold and prominence.

gig: Thank you for your submission! I don't think a cursive logotype is where I want to go, but lets briefly explore what this could turn into. I think in this case, it'd be a good idea to use a distinctive cursive typeface because the cursive seems a little too "plain" right now. Some ideas might be seen in:

http://tinyurl.com/crkk7
http://tinyurl.com/ddaf3
http://tinyurl.com/9exgf

+ In addition to the cursive (InterPlay), there is also this stylish underscore as well as the tilt in angle that makes it apart from a typical cursive logo. Just some inspiration.

- While billiard is fun to play, I don't think a billiard ball would be appropriate for an online arcade site. I think there should be more focus on the typeface and the words "inter" and "game"/"game.com" before we add in objects. Lets try to take out the billiard and see what we can do about the typeface first. :)

Kassi: This is a good direction to go in! I like how the typeface showcases the word "InterGame.com." However, I feel that the font is a little too "blocky" (as if I'm going to a retro 80's games site :eek: ) I'm shooting for a more entertaining, techy, edgy, kind of look.

+ Also, I think it would be better if we try the word in different colors (e.g. black/orange, white/orange, etc.) as opposed to black/green. Basically something distinctively bold that catches your eye.

+/- Also, I noticed the "IG" mark on top. That's not a bad idea, but I'm not sure how to approach that just yet, so let me get back to you on that soon.

Best,

Bill

[pracus]

:)

[Kassi]

Here are some variations with text, and this time I used combinations of black/orange, black/blue for your consideration.

Thanks,

Kassi :)

[NOTE: I will be away until Thursday September 29, 2005]

[Kassi]

And another . . .

Kassi :)

[NOTE: I will be away until Thursday September 29, 2005]

[espionage]

All Designers, Please Keep in Mind:

* Because of the subjective nature in trying to capture the feel of a logo from words to art, I would like to see as many different variations of typefaces (that you feel are appropriate to the attributes) as possible so that we can have a good base to work with.

* Symbols and marks are a good step, but the priority is the typeface first.

* Please include as many versions as possible when you submit. I check this thread everyday and can offer feedback almost immediately. The more I have to work with, the better!

pracus: I like it much better without the globe, however I'm not feeling the font very much. Can you draft up a few more different typefaces to see where that might go?

+ The black on orange seems to look good.

+ Maybe you can have the name surrounded in some type of a frame or border?

+ It also seems a little too vanilla right now, there is no interaction between the words and/or the letters with each other, no symbols or identifying marks, nothing that accentuates and makes the logotype stand out. Can you play around with some ideas that might catch the visitor's attention?

Kassi: The identifying mark on the left of the logo seems to be a better place than on top.

+ Can we do a darker shade of orange? It seems a little too light right now.

+ I do like how the font is less blocky, but it's still not giving off the right tone. I know it's difficult to try to describe in words, but I'm looking for a typeface that conveys play (verb), fun and entertaining, while still maintaining an overall perception of professionalism.

+ The black "fill-in" between the spaces (esp. between 'r' and 'G') is too much and I feel that it "darkens" the logo and makes it not as crisp.

+ I'd like to see the letters as well as the ".com" slightly more spaced out.

+ The boxed symbol with that symbol is a good direction. Can we play around with either:
(a) A different way for the letters "IG" to appear or,
(b) A distinctive symbol or identifying mark that may convey the aforementioned attributes?

RelevantStudio: Thank you for your submissions! After reviewing your designs, I feel that the best one to start with is your third revision.

+ Colors are great. The orange and navy blue is a fantastic combination. :)

+ The identifying mark has potential. I like the "people" idea. However, before committing to this mark, I'd like to see what other symbol/mark you might be able to come up with. The attributes I'm looking for are: simple, fun, entertaining, play (verb) with a hint of professionalism. I want the visitors to see the logo and get the sense that intergame.com is the destination to play some seriously fun casual games.

+ The placement of the mark is also something that should be considered. I'd like to see some versions where the mark is integrated into the typeface as well as outside of it (perhaps the sun becomes the dot in the 'i'.). Play around with how the letters can interact with each other and the mark.

+ The typeface isn't too bad, however it seems a little too long vertically. Can we shorten the letters by just a little bit? Can we also try a few other fonts (same colors, just keep in mind the attributes) to see what else is out there?

+ In addition to the regular intergame, lets also see a version with the ".com" extension appended to the end of intergame.

+ I like the INTERGAME.COM (in caps) underscore. The spacing in between the letters looks about right. It seems to convey a professional (this could be the professionalism aspect of the aforementioned attributes?) tone. However, it is a little small. Can we make it slightly bigger (while keeping everything else in proportion?) and either have it under one of the two terms separately or have it as an underscore across the whole name?

- Bill

[espionage]

I'd love to see some more concepts from those designers that haven't entered yet. Please let me know if you plan on tossing your hat in the ring!

[Kassi]

Hi Bill,

Here are some different font samples that I have been playing around with. Do any of these match what you are looking for more closely?

Kassi

[version: 4a, 4b, 4c]

[Kassi]

And a couple more . . .

[version: 4d, 4e]

[Tonya]

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame1.gif

[espionage]

Kassi: I feel that your version 3 was more closer to what I'm looking for. I'd like to see more of what you could do with the symbol/identifying mark on the left as well as trying out some different fonts (please see earlier comments about typeface).

Tonya: This is a solid first entry! I am intrigued by the gears symbol. I presume what you were trying to convey was the interlinkage/interlocking aspect of "inter." That is what I am looking for, but I feel that it captures interaction at a more "mechanistic" level and seems to give off a somewhat antiquated feel. The "inter" I'd like to convey should have a more "21st century" feel -- but with the same sense of interlinkage/interlocking aspects (e.g., interaction or interactivity between people and games).

The colors are fantastic! Could I see it in some other variations such as navy blue/orange, white (with or without a black background)/orange?

Finally, could you try out some different fonts? For some reason, I'm not feeling this one. However, I do like how this font is crisp and is easy to read as well as the spacing in-between the letters -- not too wide, but not too close either. Those are good attributes to consider for the new fonts. Also, I like how you played with and accentuated the letters along the logo without making it too busy -- it gives it a certain flair without overwhelming the viewer and that is definitely something I'm looking for.

Thank you all for your entries so far; looking forward to seeing your revised concepts!

[Lori]

Hi espionage,

It seems you missed Jason's question above about your deadline.

Can you please give us a date that you need this project completed by so that we can add it to your title. It helps our design team plan their entries.

Thanks.

[espionage]

Hi Lori,

I'm sorry, I forgot about the due date! The contest is scheduled to end October, 20 2005.

[Lori]

Thank you!

[Ratbaggy]

just wanted to get the concept up. further development to come.

:)

[Tonya]

Thanks for all the feedback. I'll try out what you suggested and also see what else I can come up with. But I also wanted to show this slight variation. On this, I've just altered the font and centered the hubs of the gears.

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame2.gif

[Fabian]

:)

[espionage]

Tonya: That's great to hear; I anxiously await your future concepts.

Ratbaggy: Thank you for your submission! However, I don't feel that the mark, color and font is in the right direction. I'd like to make the following suggestions.

+ For the font, lets take off the italics. I would like to see some different typefaces and with the following attributes. The font should be (1) easy to read and pleasant to the eyes; (2) have a certain flair or "kick" to it that makes the font stand out from just being another homogenous font-logo. By flair or "kick", I mean that there should be something that accentuates the letters either by playing and extending certain lines of a letter (e.g., the top horizontal line of 't' to encompass the word Inter) or having it play with other letters.

+ For the symbol, I'm trying to convey the idea that there is some type of interaction or interactivity between two people or people and games. As in, a movement in one will generate a movement in another (in terms of interaction between objects) or some type of interactivity between people.

+ For the color, I think red is not doing it. Lets try navy blue, dark blue, plain orange, redish orange, dark orange, black, white.

Fabian: Thank you for your interest and entry! I'd like to offer the following suggestions.

I've been trying to determine what the story is behind the symbol, but so far I haven't been able to figure it out. If there is one, please let me know.

+ The symbol itself feels a little empty, almost "incomplete" due to the white spaces. I also feel that the thicker end of the "apostrophe" doesn't seem to fit naturally with it's counterpart -- perhaps the curvy pocket seems rigid against the sliced line as the head?

+ I'd love to see what other identifying marks you could come up with that would get across the attributes of interaction and/or interactivity between people-and-people or people-and-games.

+ I'd also like to see some other variations of the typeface. I like how you put Intergame in all caps -- it seems to give it a techy feel. However, the spacing of the font should be slightly wider, particularly between the 'R' and 'G', and seems to be a bit compact.

+ I'd like to see a period before 'com' as well as make the ".com" slightly bigger.

+ The colors are on the right track, I'd like to see slightly less red in the orange (I seem to detect some redish in there?). It looks like two bold colors are trying to get your attention in this color scheme. Colors I like are blue, navy blue, dark blue, orange, dark orange, redish orange, black and white.

I look forward to seeing more of your entries!

Best Regards,

Bill

[Fabian]

Hi Bill

This idea is based on people interacting in a controled environment :)

Bye the way.. the version 1 design represented global interaction,also inter was interacting with the game ;)

Thanks
Fabian

[Radu]

Hi Bill,

here are some ideas. Let me know what you think.

Thank you.

[Radu]

No. 2

[Radu]

No. 3

[espionage]

Fabian: Ahh, I see! Unfortunately, that seems to a little difficult to catch at first glance. :look:

For the oddest reason, when I first saw that design, I immediately thought of airlines.

Version 2 is better in terms of spacing, but when I look at the symbol, I immediately think "bowling ball" and that's not the direction I'm looking to go. Maybe something else that might make an immediate connection with the viewer -- like "Ah-ha! Oh, I get it."

Principally, I'm looking more along the lines of the gears concept (by Tonya) where it depicted interactivity/interaction between objects clairvoyantly upon first glance -- with people/objects (maybe people interacting with miniature representation of games?), people/people (shadow stick figures?), or just between objects themselves in a contemporary context as opposed to the mechanistic feel of gears.

In terms of the colors, the "game" portion is way too light, almost faded. I'd like to see a more stark contrast between the two words. Please feel free to use black (dark gray, navy blue)/orange (dark orange, redish orange), or any other colors you feel appropriate to bring out contrast.

As far as the font is concerned, I'd like to see more of a "kick" with the letters -- maybe some play between the letters themselves, or with the word(s) or identifying mark. Basically something that makes the word stand out from being just another homogenous font-logo and give it a subtle flair.

Just as a test case, can we also try the entire logo in lower-case? I just want to see what it'd look like.

Ruairi: I appreciate your entry! However, I'd like to offer the following feedback.

I'm not feeling the font, could we try something different (please check earlier posts for what attributes I'm looking for)? The tilted/connected line/box looks a little plain. The logo also looks a bit 2-dimensional (essentially too flat).

I love to see what else you could come up with and hope to see your revised editions soon!

[Trysen]

:)

[espionage]

Trysen: Thank you for your concept, but I don't think this is quite what I'm looking for. The symbol is a little too big and doesn't seem to convey interactivity (I see two people, but nothing that shows them interacting w/ each other). The colors are good (I'd like to see two different colors between 'inter' and 'game' though). The "..... com" is a little too busy, a simple ".com" should suffice.

I do hope you give it another try and would like to see what else you could come up with. :)

[Raja]

Hi, here's some custom lettering, if you like it, I can also create an icon to go along with it.

[Kassi]

Hi Bill,

Here is another concept. The icon was originally created for something else, but I think it better represents your project with a sort of "international interaction" in a variety of ways. I paired it with a playful but very readable font.

Kassi

[espionage]

Raja: Thanks for your entry, but I don't think that's what I'm looking for. The outline makes it look extremely busy. I hope you give it another try though.

Kassi: Thank you, I really like this version. The font is stellar! Only thing that I'd like to see different is the symbol. I'd like for it to convey interactivity/interaction as opposed to international (as you had originally intended). Objects, representations of people, anything as long as it can give off a sense of the above. Mascots/caricatures are welcomed if it can give off a playful feel.

- Bill

[Paula23]

A few more for you :)

[Paula23]

A different approach...
Thanks,Paula

[Kassi]

Here are two more versions. Emphasis on play and motion.

Kassi :)

[version 6a]

[Kassi]

:)

[version 6b]

[Ratbaggy]

:)

[espionage]

Paula23: Thank you for your first entry.I think version 1 is where I would like to go. For version 1, I like the color scheme you have going on, but I'm not too fond of the way inter and game is meshing. I'd like to see just a little more going on (be it through a identifying mark or play between letters) between the words inter and game. Can we also make the ".com" slightly bigger? Version 2 is way too busy and not what I'm looking for. Great first attempt, I hope to see more of your concepts soon.

Kassi: Can we see how it would look if we connected the period in ".com" and the "i" in inter? I like the emphasis on play, but I'm hoping for an emphasis on interaction/interactivity as opposed to general motion.

Ratbaggy: I don't think this is what I'm looking for. However, this does seem to be a "techy" factor to it and maybe you could explore along those lines? I'd like to see what other concepts you could come up with given the requirements. Thanks for the first try!

Sincerely,

Bill

[Paula23]

Thanks for the feedback.
Here are some new layouts using the same
color scheme.

[Paula23]

..

[Paula23]

Thanks,Paula

[Kassi]

Hi Bill,

Here is a version with the swoosh connecting (or interacting with) the dots from the letter "i" and the dot in ".com". I hope this is what you had in mind with your request! ;)

A little explanation: My last posts were meant to convey interaction using the concepts of of play and motion. The circular symbol came from the idea of a target or button ... to symbolize an invitation, discovery, or search for interaction ... and the swoosh symbolizing the interaction that is already taking place around the name. :blush:

Thanks,

Kassi :)

[Radu]

Hello.

I've tried to explore the "on/off button" idea. Here are the results.

Thank you.

-R

[Radu]

and no. 5

[DesignGeneral]

:)

[espionage]

Paula23: I like your version 3 and 5. Both are more unique in the way the position of as well as the font used presents itself. I'm wondering if you could make the "Game" portion (vers. 5) just a _tiny_ bit smaller and maybe add a dot on top of the I? I'd like to see both versions (with and without dot). The colors are great! Aside from these points, the last thing I'd like to suggest is maybe some type of an identifying mark or character sketch that would go along with the logo?

Kassi: Ahhh, I can see the relation between play and button now. What's interesting is that the font and button looks good, but it's just ... missing something. I feel like there is a disconnect between the button and how it interacts with the rest of the logo (I read what you said about the swoosh, but that's difficult to catch at first glance and I'll only have a few seconds to make an impression on the audience for them to understand what InterGame is about). I really enjoy looking over your concepts and hope you give it another try.

Ruairi: Version 4 Interesting idea. Couple of suggestions. Make the symbol a little smaller, it looks freakishly big propped up against the word next to it. :eek: The font needs more flavor, it seems a little too bland for my taste. The colors for the phrase 'intergame' should be one of the colors suggested in my Logo Assessment (navy blue, orange, red orange, etc.). The "on/off" idea does hold potential -- it seems to convey a sense of interaction through the turn of some sort of key and something else (perhaps "InterGame") responded as a result.

I don't think version 5 is where I'd like to go. Thanks for that try though!

DesignGeneral: Thanks for entering! This entry seems promising. First thing is, I'd like the colors to be changed to those specified in the Logo Assessment sheet -- no black/red. The people figure(s) are interesting, but I'm not sure what the dot above the 'e' as well as the skewed arrow is meant to be (as in, if it's meant to convey interactivity/interaction, the position seems awkward and doesn't look like it belongs there). A little more integration with either the logo itself or with the letters is a good step to go -- Putting it on the left side is also a possibility. If you'd like, please check out my logo assessment as well as my feedback for the various other designers for a deeper understanding of what I'm trying to accomplish with this logo. Thank you and I hope to see some more of your revisions soon!

[espionage]

Update: Unfortunately, we are getting down to the wire soon. At this point if you haven't given it a try yet, please don't be discouraged from entering. Who knows, you might have such a stellar design concept that I'll stop the contest right then and there and go into cardiac arrest! :P

Hope to see some last minute arrivals! :tup:

[DesignGeneral]

In the previous concept the guys was playing the ball over the "intergame" words, where the "intergame" was the net.

Here's a revision to the concept :)

[espionage]

DesignGeneral: Wow, that was fast (either you're a night owl too or we're in completely different time zones)! The colors are much better and the persons are definitely better placed in this version. Aside from playing ball, could they be doing something else?

Also, lets try and isolate the font first, please play around with that and see if you could come up with something that might accomodate my description for the feel. It's not bad, but I just want to see what else you could do (the 'g' is just a tad weird).

[DesignGeneral]

Ok, give me few min :)

[DesignGeneral]

Let me know if you like any of those fonts. :)

[espionage]

Alright, will do. I'll sleep on it and let you know by ... today. :D

Meanwhile, please consider the other aspects we discussed earlier. Muchos gracias.

[DesignGeneral]

playing badminton :)

[espionage]

These are all ball/racquet sports and that's not what intergame is about. It's a place where people can play electronic (flash) games. Now I don't necessarily believe that the two people has to be playing flash games or what not (maybe too cheesy) to get the message across, but something that neutrally shows two people interacting and have the audience get a feel of what intergame is about within the first 10-30s of viewing the logo.

[DesignGeneral]

Hi Bill,

I understand your point. Please let me know what font you like the best and I'll try to come up with a revision.

Cheers,
Adrian

[Radu]

Hello Bill,

here is a new version. Let me know your opinion.

Thank you.

[Radu]

small variation

[gig]

Hi Bill, this is my second entry

[espionage]

DesignGeneral: I've taken a look at the fonts and after staring at it for awhile, it almost all became the same. :confused:

I'm partial to the bottom three right now, so you can just use any of those for the mockup versions.

Ruairi: These are great efforts, but unfortunately I'm really not feeling the font and colors. The orange is a bit too "bright" orange, maybe you could tone it down a little; there should be some contrast in colors between Inter and Game. I'm sorry to say that this is not the direction to take. Thanks for your try though!

gig: Thanks for your revision, but this is not what I'm looking for. The logo looks "transformer-ish" and doesn't translate to what I'd like the audience to get when they view it.

[DesignGeneral]

:)

[Tonya]

If it's not too late...

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame3.gif

[Fabian]

one more shot..

[espionage]

Hi everyone,

Thank you all for your entries! I am in the process of looking over all of the designs and will announce the winner within the next 48 hours.

Best,

Bill

[espionage]

Well it's that time. First, I'd like to thank all of the designers for their excellent contributions. You've all done a tremendous job and it was a difficult decision right up to the end. So without further adieu... the winner for this contest is Tonya! Congratulations! :D

Tonya, with the exception of the identifying mark, your version 3 font and color scheme is exactly what I was looking for. I'm not sure how this works now, do we move this thread to the revisions forum and continue from there?

- Bill

[Tonya]

Hi Bill

Thanks for selecting me. I'd be happy to make whatever changes you'd like to see. Just let me know and I'll get started.

Tonya

[espionage]

Hi Tonya,

I didn't get a chance to take a look at your other ideas for the mark. If you could come up with some concepts for the symbol, then we'll be 95% complete. No changes are necessary for the font/colors.

- Bill

[Tonya]

Going a more abstract route, here are two ideas:

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame4.gif


http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame5.gif

[espionage]

Hi Tonya,

I liked version 4 better than 5. I think a symbol on the left hand side of the word is better -- I feel that it balances out the logo.

I also liked the way the diamond (version 3) cuts across top of the "I" to give it an edge. Aside from other abstracts, maybe you can try to have a symbol that incorporates the diamond as the background?

Thanks,

Bill

[Tonya]

These don't actually use the diamond shape, but they cut through the "I" in a similar way:

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame6.gif


http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame7.gif

[espionage]

Hi Tonya,

The symbols in versions 6 & 7 give off a "light" feel. It seems that some type of a background (such as the diamond in version 3 or curvish square in versions 1 & 2) gives off a more "solid" feel on the left hand side.

The converging checkmarks in 6 & 7 seem to have more empty space than I'd like. If a more "solid" feel can be accomplished with a symbol that doesn't utilize a background but takes up more space, then that would be fine too.

- Bill

[Tonya]

Thanks, Bill. I think I've got a much clearer picture of where I need to go with it now.

[Tonya]

Any better?

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame8.gif

[espionage]

Hi Tonya,

This is a step in the right direction. I like the "solid" feel the left hand side is projecting, the abstract is just a little off. Lets keep the background and try something different, but keeping with the same theme of working in or around the background.

[Tonya]

I've got a few more designs for you to evaluate:

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame9.gif

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame10.gif

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame11.gif

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame12.gif

[espionage]

Hi Tonya,

I'm leaning towards the concepts presented in versions 9 and 10. I liked the slanted diamond (without the jagged middle). Maybe you could play around with that. For version 9, let me mull it over tonight and give you my thoughts. I'm not sure how necessary it will be to have the letters "ig" in there -- looking more in particular for either an abstract or something that can be easily recognized and conveys interaction/interactivity to a visitor immediately.

[Tonya]

:) More concepts! This first one is a reworking of #10 (sans jagged in the middle). Let me know if you like any of these.

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame13.gif

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame14.gif

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame15.gif

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame16.gif

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame17.gif

[espionage]

Hi Tonya,

These are good concepts, but let me try to help by being a little more clear in what I'm trying to accomplish.

At this stage, I'm looking for either one of two things, and they are essentially on the opposite end of the spectrum, so to speak. The symbol should either be (a) abstract or (b) practical.

By abstract, what I mean is a symbol that is extremely distinctive (be it in a playful or professional tone) that an audience can look at and immediately recognize that it's InterGame.com. Please see link (http://tinyurl.com/eyb3k) for an example of what I mean by abstract. It could be anything and doesn't have to be "iG", just as long as it's creative.

By practical, what I'm looking for is a symbol that conveys familiarity and understanding with the audience through the symbol's connection to the words in the logo. For example, the gears in your version 3 is very practical. Upon viewing the gears, I immediately understood (albeit loosely) the connection between 3 gears and the "inter"- part of intergame.com. It seemed to connote a loose definition of interaction/interactivity/integration -- at a mechanistic level. That's what I mean by "practical" in this context.

It doesn't matter which type you'd like to try, but they should mainly reflect the aforementioned characteristics. From what I can see, it seems the symbols have been mostly abstract -- but is just lacking a bit of panache so far. I'm looking forward to your new thoughts. Thanks for mucking through all this blurb. :P

[Tonya]

Just a single concept this time. ;)

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame18.gif

[espionage]

Hi Tonya,

I'm not feeling vers. 18. Reminds me of a TV for some reason and seems a bit rigid. :sideways: Did you get a chance to check out the link in message #80? Could serve as some possible inspiration. Also, why don't we also try merging two concepts together. Lets take the gears symbol from vers. 3, update it with the new colors, and see what happens. Have two sub-version, one with the original square/round-corner background and the other with the diamond background.

[Tonya]

Hi Bill -

I'll post those 2 concepts (the sketch you showed and the gear variation) later tonight.

[Tonya]

Here are the gear variations:

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame19.gif

[Tonya]

And, here's a version of your sketch:

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame20.gif

[espionage]

Hi Tonya,

Sorry for the delay, it's been hectic the past few days. The sketch concept holds some promise. A couple of things. Lets make the symbol on the left again and slightly smaller. There is a variation in the way the "G" is portrayed in your rendition and the "G" in the sketch -- I'd like to see the hook go outward and down (as in sketch) to show some kick. Also, there is this 3D "far away" effect that's on both the "G" and the springy "i". Lets get rid of that. Have the ball on the spring be straight up on the spring and the # of wounds on the spring to be less and slightly more spaced out. Finally lets center the springy "i" to the middle of the "G". Thank you!

- Bill

[Tonya]

I wasn't sure if you meant no perspective on the "G" or that was just for the spring, so I just put a slight perspective on the G (it doesn't look right without some).

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame21.gif

[espionage]

Hi Tonya,

I just realized a large number of your previous versions are missing and I forgot to save them to look over. Can you put them up again?

[espionage]

At this point, I really have to move on to the next stage of the project and although the symbol is extremely difficult to pin down, I'll make my final decision in the next couple of days.

You see how the hook in "G" (lower right) goes inward and then down in your version? But in the sketch, the "G" doesn't go inward, it protrudes outward and then down (with a slight lean in). I think the issue with this "G" is that it looks too cut-and-dry. As a symbol and not a font, I hoped to see more of an artistic "kick" on the "G" as opposed to being a plain font letter (e.g., http://tinyurl.com/8usy6).

The spring should be a little more wider (e.g., compressed), the "i" is a little higher than I would like and doesn't seem to be in proportion to the rest of the logo. Also notice how the ball (as well as base of coil) is resting on is essentially "half a coil." It doesn't feel complete. Lets have the ball rest on a full coil (as shown in sketch).

[Tonya]

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame22.gif

All of my earlier designs should be visible again now.

[espionage]

Hi Tonya,

I'd like to express a sincere thank-you for your tremendous effort. After looking over all of the choices, I feel that your Version 9 is going to be our final decision.

Just one final slight touch-up: Can you center the "iG" and have a version of the ".com" in orange? As well as a version of the logo where the colors are reversed (e.g., Inter is navy blue, game is orange, same with the symbol)?

Please have the logo in vector format. I'm also curious, in the future I will be using the logo in flash intro. animations and possibly writing material. How much would the typeface cost?

Best,

Bill

[Tonya]

Hi Bill

I thought all the earlier versions had been discarded, so that was an unexpected choice! Here are the color variations you asked to see:

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame23.gif

And I've got a "snazzed-up" version to show you as well:

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame24.gif

The logo package will include vector eps, high resolution JPEG and Tiff, and a few sizes of low resolution (web quality) GIFs. I also include a write up with color and font info. I can't sell you the font, but I'll note what it is and where you can get it.

Let me know if there are any final changes. If not, I guess let me know which of these last few variations you'd liek to go with.

Thanks :)

Tonya

[espionage]

Great, OK, I looked at all the versions and version 9 is still winning. I appreciate the snazzed-up version, but it doesn't seem as pronounce as the regular ones. I do have one final comparison I'd like to see. Can you center the "iG" so that the top and bottom of the acronym are aligned with the top and bottom edges (like a diamond?). Thanks! :D

Bill

[Tonya]

The reason I'd originally turned it further was to follow the angle of the "N", so visually I'm not sure this works as a well. See what you think though--you might like it better:

http://homepage.mac.com/tonyagoodnow/graphic_files/intergame/intergame25.gif

[espionage]

Hi Tonya,

Thank you for pointing out that subtle difference! After being aware of this fact, you're right and version 9 is the better choice. How do we proceed from here?

[Tonya]

Well, it sounds like we're all set with the original version 9, so the next step is for me to prepare the files for you. I'll get everything together and send you a private message with the download link as soon as they're ready.

[Tonya]

Your files are ready. I've sent a private message (http://www.designoutpost.com/forums/private.php?) with the download link.

[espionage]

Tonya,

Check PM when you get a chance. Thanks.

[espionage]

Files received. Project is over. Tonya, you did an exceptional job -- keep up the great work! :drink: