ranjithma
09-28-2005, 01:52 AM
(Admin code added by Palmer - 9WA59180M0914214A, 7DT8668634480024S) (62.50)
Hi,
Pursonify is a design your own bag company that is looking for a creative and unique logo (who doesnt huh? :cool: )
What the business is about
Pusronify is going to offer customers an oppurtunity to create/design their own bags online and have them delivered to their doorstep. We believe firmly that our business caters to the latent need to create in every individual.
Its important to note that we are NOT ONLY providing a coloring book for the customer but rather a host of other options like name embossing, choosing different options for parts (such as handles on a bag or pouches on a wallet), printing a photo on a bag and so on. We offer and oppurtunity for our customers create leather accessories that will be unique to them and can also have their signature on top of it.
We are going to deal at first with Leather (our manufacturing speciality) accessories such as bags, wallets, belts, pouches...We hope to diversify into fabric and other areas in 5 years time. Our initial focus however is very strong on Leather.
Project Summary:
What text should be included in the main part of the logo?
Dont have a preference now, would like to keep this option open. The name of the business can figure in the main logo area as an option. We are looking to emboss our logo on our products, do keep that in mind.
What type of product or service do you offer?
Listed above in the brief, we are a design your own bag company, catering to the latent need to create in every individual. We are offering our customer a chance to design their own leather accessories. This is going to be offered online to start with.
How long have you been in business?
We're just starting up
What do you hope to accomplish with your new identity?
First of all, make people stand up and take notice of us :)
We would like people to start thinking of us when they want to buy a gift for anyone, they feel like expressing themselves, ideally every time they go online to shop for a personal accessory they should think of us
What are your long term goals?
We would like to grow to be an established top end fashion brand in manufacturing highly personalised and made to order accessories - leather and fabric
Audience Profile:
Please describe your existing audience
Primarily Women though we think some men will be interested
Age: 25-45
Income group - Upper Middle to Upper
Target Countries: UK to start with followed by USA
Who would you like to add to your audience?
We're starting up so would like to attract as many people in the target audience as possible
Perception/Tone/Guidelines:
What type of logo would you like?
Am not sure what to answer here...need something creative, has unisex appeal. Illustrative logos are most welcome. The logo should ideally convey the thought behind our business - "an answer to the latent need to create"
Do you have any colors in mind for your logo? (if so, why?)
Hmmm...would like to avoid red, gray or blue. Would prefer tones of brown, yellow, orange, purple, green, gold. Need colors that reflect any of the following - luxury, elegance, earthiness, fashion, sophistication, freshness. (Hope i havent made this too complicated)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No, would like to leave this open. Would definitely NOT like to see a purse or the likes on the logo, we would like our brand to expand across leather and fabric accessories in the long term.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Creativity, luxury and elegance.
What is your tagline or slogan?
none at the moment, should have one in a couple of days.
What is the overall message you are trying to convey to your target audience?
Would like to be percieved as a high (not top) end, personalised, leather accessories, fashion provider
Where will your new logo be used?
Website, business cards, stationery, Embossed on our products
Competitive Positioning:
Who are your competitors and what do you think about their logos?
A toughie...quite honestly we are in the fashion space for highly personalised leather accessories and couldnt find someone who specifically is a direct competition to us.
List competitive URLs if possible
These guys are not exactly competition but more like people in the high end leather accessories market
http://www.vuitton.com/ - THE top end of the market
http://www.reiss.co.uk/
http://www.gucci.com/ Gucci is really at the top end, we would like to get to being one step below.
Below is a messenger bag provider that has a similar business to ours (only its on fabric not leather)
http://www.timbuk2.com/tb2/byobclassic.t2
What sets you apart from your competitors?
Well...we started of with the assumption that every individual is born with a NEED TO CREATE and its this latent need that our product/business is trying to fullfil. We are the ONLY business that is offering a solution of this kind for leather acccessoris as we know it (Google didnt find any other on the web). The customers order lands directly in our factory and ships to his doorstep. We specialise in hand made, single piece orders that are highly Personalised!
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Creation
Hi,
Pursonify is a design your own bag company that is looking for a creative and unique logo (who doesnt huh? :cool: )
What the business is about
Pusronify is going to offer customers an oppurtunity to create/design their own bags online and have them delivered to their doorstep. We believe firmly that our business caters to the latent need to create in every individual.
Its important to note that we are NOT ONLY providing a coloring book for the customer but rather a host of other options like name embossing, choosing different options for parts (such as handles on a bag or pouches on a wallet), printing a photo on a bag and so on. We offer and oppurtunity for our customers create leather accessories that will be unique to them and can also have their signature on top of it.
We are going to deal at first with Leather (our manufacturing speciality) accessories such as bags, wallets, belts, pouches...We hope to diversify into fabric and other areas in 5 years time. Our initial focus however is very strong on Leather.
Project Summary:
What text should be included in the main part of the logo?
Dont have a preference now, would like to keep this option open. The name of the business can figure in the main logo area as an option. We are looking to emboss our logo on our products, do keep that in mind.
What type of product or service do you offer?
Listed above in the brief, we are a design your own bag company, catering to the latent need to create in every individual. We are offering our customer a chance to design their own leather accessories. This is going to be offered online to start with.
How long have you been in business?
We're just starting up
What do you hope to accomplish with your new identity?
First of all, make people stand up and take notice of us :)
We would like people to start thinking of us when they want to buy a gift for anyone, they feel like expressing themselves, ideally every time they go online to shop for a personal accessory they should think of us
What are your long term goals?
We would like to grow to be an established top end fashion brand in manufacturing highly personalised and made to order accessories - leather and fabric
Audience Profile:
Please describe your existing audience
Primarily Women though we think some men will be interested
Age: 25-45
Income group - Upper Middle to Upper
Target Countries: UK to start with followed by USA
Who would you like to add to your audience?
We're starting up so would like to attract as many people in the target audience as possible
Perception/Tone/Guidelines:
What type of logo would you like?
Am not sure what to answer here...need something creative, has unisex appeal. Illustrative logos are most welcome. The logo should ideally convey the thought behind our business - "an answer to the latent need to create"
Do you have any colors in mind for your logo? (if so, why?)
Hmmm...would like to avoid red, gray or blue. Would prefer tones of brown, yellow, orange, purple, green, gold. Need colors that reflect any of the following - luxury, elegance, earthiness, fashion, sophistication, freshness. (Hope i havent made this too complicated)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No, would like to leave this open. Would definitely NOT like to see a purse or the likes on the logo, we would like our brand to expand across leather and fabric accessories in the long term.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Creativity, luxury and elegance.
What is your tagline or slogan?
none at the moment, should have one in a couple of days.
What is the overall message you are trying to convey to your target audience?
Would like to be percieved as a high (not top) end, personalised, leather accessories, fashion provider
Where will your new logo be used?
Website, business cards, stationery, Embossed on our products
Competitive Positioning:
Who are your competitors and what do you think about their logos?
A toughie...quite honestly we are in the fashion space for highly personalised leather accessories and couldnt find someone who specifically is a direct competition to us.
List competitive URLs if possible
These guys are not exactly competition but more like people in the high end leather accessories market
http://www.vuitton.com/ - THE top end of the market
http://www.reiss.co.uk/
http://www.gucci.com/ Gucci is really at the top end, we would like to get to being one step below.
Below is a messenger bag provider that has a similar business to ours (only its on fabric not leather)
http://www.timbuk2.com/tb2/byobclassic.t2
What sets you apart from your competitors?
Well...we started of with the assumption that every individual is born with a NEED TO CREATE and its this latent need that our product/business is trying to fullfil. We are the ONLY business that is offering a solution of this kind for leather acccessoris as we know it (Google didnt find any other on the web). The customers order lands directly in our factory and ships to his doorstep. We specialise in hand made, single piece orders that are highly Personalised!
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Creation