[Project Complete] New logo needed for SalesForcePipeline.com - $150

[firehorse88]

Admin code added by Abby - (6PT14117XL897181R)

Design Outpost Creative Brief Worksheet

Project Summary:
What text should be included in the main part of the logo?
SalesForcePipeline.com

What type of product or service do you offer?
We are an online Customer Relationship Management Portal


How long have you been in business?
This is a new site we are launching.

What do you hope to accomplish with your new identity?
I am looking for something eyecatching and memorable. With the pipeline theme and surfing related.


What are your long term goals?
We're looking for a smaller marketshare of about 10,000 subscribers in the next 24 months. Mainly smaller home businesses/Network Marketers.

Audience Profile:
Please describe your existing audience
Our main target market at the moment is home business owners/entrepeneurs. Mainly in Direct Marketing or Internet Marketing. Mostly selling higher priced products with a longer sales cycle. In business for themselves because of the lifestyle choices.


Who would you like to add to your audience?
Medium sized businesses with 10 - 50 sales people.

Perception/Tone/Guidelines:
What type of logo would you like?
I am looking for something with the text SalesForcePipeline or SalesForcePipeline.com with a graphic around it related to surfing or the pipeline waves. The idea I have in my head is a wave coming up over the text. The other idea was to incorporate a surfboard into the logo.

Do you have any colors in mind for your logo? (if so, why?)
Blue, because of the relation with the wave and water.


Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
As I mentioned earlier, I would like to incorporate wave or surfing into the graphic portion of the logo.


Communication Strategy:
What attributes would you like your logo to reflect about your business?
Opportunities, Momentum, "In the Zone"

What is your tagline or slogan?
Harnessing the Wave of Opportunities

What is the overall message you are trying to convey to your target audience?
Sales Opportunities are like wave in the ocean, as you miss one, another takes it's place. In order to succeed, you must understand how to harness the power of the wave of opportunities and learn through the proper preparation and tools any wave can be achieved.

Where will your new logo be used?
Website, shirts, business cards, brochures, video

Competitive Positioning:
Who are your competitors and what do you think about their logos?
Salesforce.com, kind of plain, more targeted toward corporate america.

List competitive URLs if possible
http://www.salesforce.com
http://www.netxstream.net

What sets you apart from your competitors?
We are not looking for big corporate accounts but more for individuals and small groups working from home and looking for a solution to maintain their customer information and sales projection online in an ASP model with a strong backend and management of the data, giving them a bigger corporation solution without the cost.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Opportunity

[Titania]

hi! here's my first shot at this, hope you like it! :)

http://titania.myown.com.ar/do/titania_sales_force_pipeline.jpg

[djaka]

This is my submission.
The logo also can be read as SF, yet represent the wave.
Colour combination can be changed.

[djaka]

this is another alternative to the logo.

[nhr]

---

[firehorse88]

I like Djaka's 1b version the best so far.

Titania's is interesting, however I don't like the $ object riding the surfboard. For Titania, I would like to see a version without the surfboard, and with pipeline in a contracting color from the wave. You then may be able to bring the wave element down as a background to the text, overlayed by the contrasting pipeline text. Does this make sense?

NHR, I think your design is too plain. Do you have any other ideas?

[firehorse88]

Djaka;

Could you give a couple variations of the font used for the text. And a variation of contrasting color between SalesForce and Pipeline.

Thanks;
Kevin

[djaka]

this is the revision,
I'm open for discussion anyway. :)

[nhr]

NHR, I think your design is too plain. Do you have any other ideas?

Of course. They coming...
Thank you for answer.

[firehorse88]

Djaka;

Let's take 1C-B and change SalesForce to the darker blue in the wave graphic.

I like B for the following reasons
1) The italics give the feeling of motion in the direction of the wave.
2) The Bold makes the SalesForcePipeline.com stand out more
3) The two shades of blue are more appealing to the eyes than the other color combinations.

Then, I would like to see a second variation with SalesForce in the darker blue and Pipeline.com in the lighter blue with the same fonts used in 1C-B.

Thanks;
Kevin

[firehorse88]

NHR;
I look forward to your other ideas.

Thanks;
Kevin

[Titania]

:D

http://titania.myown.com.ar/do/titania_sales_force_pipeline2.jpg

[firehorse88]

Djaka;

Based on feedback from my focus group, they thought the wave should be more "pipeline" like. Could you extend the top two parts of the wave more to give a more pipeline surf feeling. For examples of the banzai pipeline in Hawaii, you can search for pipeline surf on istockphoto.com

Thanks;
Kevin

[djaka]

I'll be posting the revision in couple of hours :)

[djaka]

this is an alternative

[djaka]

this is another option, the wave is more curved.
I also try colour combination for the logo. :)

[firehorse88]

Djaka;

Version 3 is looking better, With version 1b the left side of the wave was smoother. I now realize that S P is incorporated into the wave which is cool however, I would like to see a variation of v3 with less curve in the left side of the wave more like v1b with the lengthened curl of the wave you added in v3. I hope this make sense. In short, I would like the curve in the S part of the wave more subtle and natural.

Thanks;
Kevin

[castell]

:D

The composition depicts an unique logo utilizing subtle design elements. The primal idea is the forming by the letter "S" of a pathway in order to represent the pipeline.



http://www.visualadv.net/projects/other/sfp.gif

Thank You,

Galin

[castell]

:D Color edits(version).

http://www.visualadv.net/projects/other/sfp1.gif

Galin

[djaka]

Hi Kevin,
This is the revision I've made.
Hope this is as you have in mind.
BTW, are you already choosing my design, so we can move to the revision forum?

Thanks,
djaka

[Titania]

:)

http://titania.myown.com.ar/do/titania_sales_force_pipeline3.jpg

[Radu]

Here's an idea.

[firehorse88]

Djaka;

Unfortunately, the latest post by Ruairi has captured what we envisioned in our minds for what we were looking for in our logo.

I really appreciate your effort and you had one of the best designs of competition.

Kevin

[firehorse88]

Titania;

Thanks for participating and we look forward to seeing more of your work in the future.

Kevin

[firehorse88]

Galin;

I really like your choice of colors in 01A. But the logo isn't what we are looking for.

Thanks;
Kevin

[firehorse88]

Ruairi;

We would like to award you the assignment and move ahead to making some revisions to the font you are using and finish up the design. For the font, we would like to use italics to keep the flow of the wave moving forward.

Thanks;
Kevin

[djaka]

Ok, thanks

[Radu]

Kevin,

sorry for my late reply. I've been out of the town for two days.
Thank you for choosing my design! :)

Here it is with italics. Let me know if you need anything else.

[firehorse88]

Ruari;

Sorry for the slow reply, we have been running around to different seminars lately. What formats can you provide this logo in? For other project elsewhere, we were able to get GIF, JPG, WMV, as well as Corel Draw and Illustrator formats. We would like to be able to resize it easily while keeping the format. So we will be using it on the web as well as a smaller logo on the front of a shirt and larger logo for the back of a jacket. Please advise.

Thanks;
Kevin

Once we have the files we can close the project.

[Radu]

The files I usually send are: Illustrator file, Eps (illustrator version 3 - compatible with any vector editing software), JPG, GIF & TIF. I can't provide a Corel Draw file since I use Illustrator only, but you shold have no problem importing the illustrator file or the eps one into Corel.

I will send the files in a few minutes.

Thank you.

[Radu]

Hello Kevin,
i've sent you a private message with a download link for your files. Let me know if you need anything else.

Thank you.