[Project Complete] Gift Website Logo

[cluboffers]

Admin code added by Abby - (85N34360EM7158331)

Project Summary:
We are in need of an updated logo for the header of a new and expanded version of Club-Offers.com (see the site for existing logo).

What text should be included in the main part of the logo?
The site name is: Club-Offers.com (with a small TM to the right of the .com)
The tagline is: Gift Clubs: Find, Review, Compare, & Buy
The logo size should be: 400* 70

What type of product or service do you offer?
The site will now include over 100 gift-of-the-month clubs. Its look and color scheme will be changing. The types of clubs include: Fruit, Food, Drink, Flower, and other.

How long have you been in business?
Three years.

What do you hope to accomplish with your new identity?
An updated logo is needed for the header of a new and expanded version of Club-Offers.com (see the site for existing logo).

What are your long term goals?
Clean, professional looking design to match the new and greatly expanded site.

Audience Profile:
Please describe your existing audience
30-60 year olds. Half women half men. Looking for the right gift.

Who would you like to add to your audience?
na

Perception/Tone/Guidelines:
What type of logo would you like?
Clean, clear, and functional.

Do you have any colors in mind for your logo? (if so, why?)
Our template includes the following colors: #cccd6a, #812211, AND #b95400

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
We are very open on this. Either a gift image, image(s) of what we sell, perhaps a calendar.

Communication Strategy:
What attributes would you like your logo to reflect about your business?
Complete site for gift clubs. We have them all.

What is your tagline or slogan?
Gift Clubs: Find, Review, Compare, & Buy

What is the overall message you are trying to convey to your target audience?
Best most complete site.

Where will your new logo be used?
Website and PR.

Competitive Positioning:
Who are your competitors and what do you think about their logos?
Most either don’t have a specific logo or gift clubs are a small part of their site.

List competitive URLs if possible
http://www.amazingclubs.com
http://www.greatclubs.com
http://www.gifts.com
http://www.surprise.com

What sets you apart from your competitors?
Complete. Offer clubs from over 100 merchants.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Complete.

Original psd file is perferred.

[Trysen]

:D Hi there!,

Let me start things of, here is a concept presented in two different ways. :)

[cluboffers]

Thanks for the design. It is clean, but not gifty enough. The idea is to show that the site sells gift clubs. "Either a gift image, image(s) of what we sell, or perhaps a calendar."

[Paula23]

:)

[djaka]

This is my entry.

[cluboffers]

We like the font in Paula23's post, but the bow is odd -- the present doesn't look very realistic.

We like the concept of a present. Something that conveys "gift of the month" would be even better -- but we aren't sure how to do it! We have considered calendards, chocolate boxes, fruit boxes, etc.

We would love to see some more ideas!

[Paula23]

Thank You for the feedback.
I adjusted the box/gift and added
a new bow. I'll be happy to make any further
adjustments.

Thanks,Paula :)

[Taldo]

:)

[djaka]

Hi, this is my other idea.
The ribbon can also be read as CO (club-offers)...
the colur more vibrant.

[pracus]

:)

[cluboffers]

I love the new submissions from Taldo and Pracus. We're going to look over them internally and discuss whether one of them will work for us.

Thanks!

[samoyloff]

:)

[cluboffers]

Hi!

We decided that we like the logo from Taldo the best. Please make the following revisions to it:

-Put only 4-5 months in the image. Start with November (November, December, January, February [possibly March])

-Please make the present solid -- the criss-cross lines look odd.

-Please use the colors that we suggested in our original post

-Make the letters in the tagline closer together (the tracking)

-Capitalize C and O in Club-Offers

-Make the whole thing wider. Please try 500 wide by 70-100 high.

-Put less space between the present graphic and the words.

Let me know if you have any questions!

Thanks!

[Tonya]

Just to clarify, are you officially selecting Taldo?

[cluboffers]

It isn't "official," but that's definitely the concept that we're leaning towards.

[Taldo]

I'll have the revisions done by Monday. Sorry for the delay.

[Taldo]

:)

[cluboffers]

We're going to declare Taldo the winner at this point.

[Taldo]

Here are the revisions. I accidentally deleted your PM so I hope I made all of the revisions that you requested. If not, let me know..

Thanks!
Carol

[Taldo]

:)

[cluboffers]

Okay, we're happy with this! Please send the file.

Thanks!

[Taldo]

files sent

[cluboffers]

Files Received.