carsini
01-30-2006, 08:23 AM
Admin code added by Abby - 3JM54161MG5635348
Hello All
We're after a logo for our new online business. We have pasted the standard questions and answers below.
Please feel free to ask any questions.
Look forward to seeing the designs :)
Project Summary:
What text should be included in the main part of the logo?
Carsini or CARSINI or carsini. We have no preference as yet, but this may change once we see some of your designs.
What type of product or service do you offer?
A wide range of consumer products – anything consumer based, eg ADSL, digital cameras, computers, toys, loans, credit cards, etc. In short anything that you would expect to find offered by household brandnames.
How long have you been in business?
This is a new venture - about two weeks!
What do you hope to accomplish with your new identity?
The logo is the starting point for our new venture's whole appearance. It will be an online business and the website look and feel will take a lead from our logo.
What are your long term goals?
To be a leading website for consumer purchases online and to build a brand that is recognisable and trustable.
When is the deadline for final entries before choosing a designer?
Monday 6 February 2006, althouth we will consider extending if necessary.
Audience Profile:
Please describe your existing audience
New venture so n/a.
Who would you like to add to your audience?
A wide range of consumers who buy goods online and who look for better value online. Our target audience are male and female (so the logo should not strongly appeal to one sex) and come from a broad demographic. The demographic is not even country-specific at this point, although we'll be initially launching in just one market (the UK). We want to appeal to as broad an audience as possible. Our audience will typically fall into one or more of the following cateogries however:
* They are interested in buying something within a given product range, but need advice on what to buy, and from where
* They may be new to buying online and need trustworthy advice and directing to suppliers they already trust, or can trust on our reccomendation
* They are experienced online buyers looking for the best price on a specific product they wish to buy
Perception/Tone/Guidelines:
What type of logo would you like?
It should incorporate our name as detailed above, perhaps with some sort of graphic element. We want to be friendly/warm but don’t want anything cartoon-like: the logo needs to convey a sense of professionalism and trust. We are open to suggestions on the graphic but it may be that the text alone with the right treatment can hit the spot.
Do you have any colors in mind for your logo? (if so, why?)
No specific colours in mind, but we want them to be bright and friendly. The logo’s colour(s) will dictate the website colour palette. It would appear from what others in this market have done, that primary colours (or hues thereof) would best suit our needs but we're open to suggestions.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
None specifically in mind, but we will give feedback on suggestions from designers.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Professional, quality, value.
What is your tagline or slogan?
None.
What is the overall message you are trying to convey to your target audience?
That our site is trustworthy, offering value and one that they should come back to. We want to be memorable without being over-bearing.
Where will your new logo be used?
Primarily on a website, but also on letterheads and potentially some offline print advertising.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There are too many to list! We don't want to list any specifics here as it may indirectly influence your designs. Think about the websites you or your family might use regularly to buy products and you would be thinking in terms of the market we're competing in. Remember though: we don't want to disappear into the noise.
What sets you apart from your competitors?
It's a crowded marketplace - we are new, bright, friendly and professional. We plan to have functional elements of the site that would make us quite unique within the market, but we are not able to discuss those here right now for reasons of commercial confidence. Think "B2C meets Web 2.0" but in such a way that your parents would get what we are.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
We don't have a specific strapline that we want incorporating into our logo. But a description to answer the question is: Offering the best products from the best retailers at the best prices.
Hello All
We're after a logo for our new online business. We have pasted the standard questions and answers below.
Please feel free to ask any questions.
Look forward to seeing the designs :)
Project Summary:
What text should be included in the main part of the logo?
Carsini or CARSINI or carsini. We have no preference as yet, but this may change once we see some of your designs.
What type of product or service do you offer?
A wide range of consumer products – anything consumer based, eg ADSL, digital cameras, computers, toys, loans, credit cards, etc. In short anything that you would expect to find offered by household brandnames.
How long have you been in business?
This is a new venture - about two weeks!
What do you hope to accomplish with your new identity?
The logo is the starting point for our new venture's whole appearance. It will be an online business and the website look and feel will take a lead from our logo.
What are your long term goals?
To be a leading website for consumer purchases online and to build a brand that is recognisable and trustable.
When is the deadline for final entries before choosing a designer?
Monday 6 February 2006, althouth we will consider extending if necessary.
Audience Profile:
Please describe your existing audience
New venture so n/a.
Who would you like to add to your audience?
A wide range of consumers who buy goods online and who look for better value online. Our target audience are male and female (so the logo should not strongly appeal to one sex) and come from a broad demographic. The demographic is not even country-specific at this point, although we'll be initially launching in just one market (the UK). We want to appeal to as broad an audience as possible. Our audience will typically fall into one or more of the following cateogries however:
* They are interested in buying something within a given product range, but need advice on what to buy, and from where
* They may be new to buying online and need trustworthy advice and directing to suppliers they already trust, or can trust on our reccomendation
* They are experienced online buyers looking for the best price on a specific product they wish to buy
Perception/Tone/Guidelines:
What type of logo would you like?
It should incorporate our name as detailed above, perhaps with some sort of graphic element. We want to be friendly/warm but don’t want anything cartoon-like: the logo needs to convey a sense of professionalism and trust. We are open to suggestions on the graphic but it may be that the text alone with the right treatment can hit the spot.
Do you have any colors in mind for your logo? (if so, why?)
No specific colours in mind, but we want them to be bright and friendly. The logo’s colour(s) will dictate the website colour palette. It would appear from what others in this market have done, that primary colours (or hues thereof) would best suit our needs but we're open to suggestions.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
None specifically in mind, but we will give feedback on suggestions from designers.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Professional, quality, value.
What is your tagline or slogan?
None.
What is the overall message you are trying to convey to your target audience?
That our site is trustworthy, offering value and one that they should come back to. We want to be memorable without being over-bearing.
Where will your new logo be used?
Primarily on a website, but also on letterheads and potentially some offline print advertising.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There are too many to list! We don't want to list any specifics here as it may indirectly influence your designs. Think about the websites you or your family might use regularly to buy products and you would be thinking in terms of the market we're competing in. Remember though: we don't want to disappear into the noise.
What sets you apart from your competitors?
It's a crowded marketplace - we are new, bright, friendly and professional. We plan to have functional elements of the site that would make us quite unique within the market, but we are not able to discuss those here right now for reasons of commercial confidence. Think "B2C meets Web 2.0" but in such a way that your parents would get what we are.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
We don't have a specific strapline that we want incorporating into our logo. But a description to answer the question is: Offering the best products from the best retailers at the best prices.