[Project Complete] IDENTITY PACKAGE - A NEW PATH - $225.00

[ggpower]

Admin code added by Abby - 8XE818516K147944M

Project Summary: Identity Package to include Corporate style Logo, Designs for Letterhead, Envelope and Business Card. Only need Logo comps to start, once a designer is chosen the remaining three items will need to be developed as part of the whole package.

Artwork Format: Adobe Illustrator, vector graphics

What text should be included in the main part of the logo?
"A New Path" or "New Path" should be included or adjacent to the logo. (I added the "A" to get higher in all alphabetical listings.)

What type of product or service do you offer?
Career and business marketing emphasizing clarity, or focus on core equities, with a plan to take hold of them.

How long have you been in business?
New

What do you hope to accomplish with your new identity?
Create direction for those companies and individuals who wish to improve their satisfaction level. The identity should easily convey this theme of fulfillment and direction.

What are your long term goals?
National franchise patent, with national seminars, products and services.

When is the deadline for final entries before choosing a designer?
Friday, February 3, 2006 - midnight

Audience Profile:
Please describe your existing audience
Employees in transition, looking for career focus. Non- Profit attempting to create a marketing plan.

Who would you like to add to your audience?
Small to medium size businesses who would like to achieve greater revenue success.

Perception/Tone/Guidelines:
What type of logo would you like?
Professional, unique - NOT whimsical
Intel Inside Pentium logo, Nestle Turtles

Do you have any colors in mind for your logo? (if so, why?)
Not hot or dayglo colors.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The path icon, coming from dark to understanding

Communication Strategy:
What attributes would you like your logo to reflect about your business?
The idea of purpose.

What is your tag line or slogan?
"Revealing Your map to success" or along those lines.

What is the overall message you are trying to convey to your target audience?
That through this company I can bring my confusion together and determine a course for satisfaction in my life.

Where will your new logo be used?
Business cards, stationery, brochures and print collateral, web site, products such as binders and workbooks, apparel

Competitive Positioning:
Who are your competitors and what do you think about their logos?
National competitor is Franklin Covey and you do not know what they do if you do not delve deeper. Others are not memorable.

List competitive URLs if possible
www.franklincovey.com <http://www.franklincovey.com>
What sets you apart from your competitors?
Cost, target audience, one on one consulting

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Primary purpose is to help clients identify and achieve their personal goals, not by transmitting knowledge, but by finding the core essence and exploiting it to it's potential.

[Artemii]

Hello! :)

[Paula23]

:)

[Senter]

http://www.thinkkre8tiv.com/images/NewPath1.png

[Senter]

http://www.thinkkre8tiv.com/images/NewPath2.png

[Bojan]

Hi

here is one logo from me. I will appreciate your feedback

Kind regards

Bojan

[gig]

my V.1, feedbacks are welcome :)

[nhr]

Hallo:

http://i17.photobucket.com/albums/b92/nhrdesign/_DO/AnewPATH_DO.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/_DO/AnewPATH2_DO.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/_DO/AnewPATH3_DO.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/_DO/AnewPATH4_DO.png

Thank you.

[pracus]

:)

[Radu]

Here's mine.

[ggpower]

Thank you all for your entries thus far! I am really liking some of the ideas, colors, and font choices. I don't think anyone has nailed it yet, though. I think gig has the closest concept that really depicts the flavor of the image I uploaded. Coming out of the dark (tunnel) into a new clarity and having your path defined before you. Would love to see more towards that end.

[ggpower]

Artemii,

I like your design. Not sure if my client will go for the mountains and moon though.

[ggpower]

Paula 23,

I like the concept and colors. Don't care for the font or spacing relationship of the letters to the path. With some rework this one may be more presentable if you could somehow convey coming out of a dark tunnel.

[ggpower]

thinkkre8tiv,

Sorry, do not like this one at all. After looking at your portfolio it seems that you didn't give this much creative thought? I would like to see something more from you. Color and everything about this one just doesn't work for me.

[ggpower]

Bojan,

I like the concept and colors; however, I don't think the "N" is obvious enough for this to fly. It looks more like an "H". Fix that issue and lose the topper or try something different there and this one may work.

[ggpower]

Gig,

I like this one! I am not crazy about the colors but I think my client may like your selection. Would like to see some variations on this design with organic colors, delineation between the "NEW" and "PATH", possibly a curved path

[ggpower]

nhr,

V1) This one doesn't convey the message for me. The path lines are too extreme. Don't care for the relationship between the elements

V2) Worse, don't like the font change, but the smoother lines are better

V3) Like the font better

V4) Like the path better, don't like how "new" gets lost

Overall, don't think any of these are what we are looking for.

[ggpower]

Pracus,

Like the fonts and colors, but don't care for the icon at all. Icon doesn't really grab you with any style.

[ggpower]

Ruairi,

Like the fonts, not the colors (too cold). I think I would like the icon better if the surrounding shape were more circular. I would like to see some variations of this.

[gig]

thank you for comments,
I have this one before I revise my V.1 tomorrow. I need to know about organic color you mean, can you explain or give me a sample?

[Radu]

Thanks for your comments. Here's a tunnel and a road coming out of it.

[Radu]

Small variation - it useses less colors.

[pracus]

:)

[ggpower]

thank you for comments,
I have this one before I revise my V.1 tomorrow. I need to know about organic color you mean, can you explain or give me a sample?

Organic meaning earthtones (browns and greens) similar to some of the other designs.

[ggpower]

Gig,

I like this one too!

[ggpower]

Ruairi,

I like the alterations much better, thank you.

[ggpower]

Pracus,

That's better! Do you have any other ideas to go along with this type? I like the shape of the path, but not quite sure about the rest of the icon.

[Magentis]

Hello,

When is the deadline for this contest. In the header it is mentioned FEB 6 and in the initial post it's FEB 3rd.

I would like to enter.

Kind regards,
Caroline

[Artemii]

Thanks for feedback.
Maybe this variant is better?
Artemii.

[Magentis]

Hello,

Here's and idea.

Kind regards,
Caroline

[nhr]

Thank you for kind answer ggpower :)

[ggpower]

Vertlime,

I had originally posted the deadline as midnight tonight 02/03/06. Will be showing my client all the designs that are available. Please enter if you can.

[ggpower]

Artemii,

That is a nice variation as well. Thank you.

[ggpower]

Vertlime,

That's very fresh! I like the colors a lot, but the client specifically stated NO hot colors. Can you rework the colors to earthtones or something in the blue family? Can you also explain your thought process behind the imagery?

[Magentis]

Thank you for your comments.

I will submit another color variation.

I worked around the infinite symbol and the light bulb together to reflect infinite power of always finding ideas, solutions, improvment etc. all along the path.


I hope this helps.

Regards,
Caroline

[Magentis]

Here's the revision.

[Titania]

http://www.titania.myown.com.ar/do/titania_newpath.jpg

[eziey]

v1:)

[pracus]

:)

[ggpower]

Titania,

Not bad :-) I think you are the first to create something as a derivative from the original image. We'll see what the client thinks.

[ggpower]

Eziey,

I like this one a lot too! I like the energy and simple corporate look.

[ggpower]

Pracus,

That is a nice improvement. Now I think it is ready to show.
Thank you.

[Bojan]

hi

sorry for delayer answer

here is a first option for the logo...

[Bojan]

...second one. simpler and cleaner...

[Bojan]

... and finally, one really simple

kind regards
bojan

[gig]

my revision of V.1

[ggpower]

THANK YOU TO ALL THE DESIGNERS!!!

You have all presented some interesting comps for my client to review. The client has narrowed down the field to the following designers and comps:
Ruairi - Verion 02
Bojan - Version 3
Pracus - Version #3
Eziey - Version 1

We would like to see some additional color choices for each of these versions. Client is leaning towards "Earth Tones" or "Muted Blues". Please provide 1-2 color variations on your designs. You may suggest other colors if your creativity strikes you.

[pracus]

:)

[Radu]

Here you are.

version #2-1

[Radu]

version #2-2

[Radu]

version #2-3

[Radu]

and version #2-4

[eziey]

revision:)

[Bojan]

hi

here is a couple versions of the logo in earth tones....

[Bojan]

and some in bluish hues

kind regards

bojan

[ggpower]

Again, I want to thank everybody for their entries and wonderful ideas! I really enjoyed seeing the creativity of each designer and working with you to the final selection.

We have chosen Bojan as our Design Winner! The late revision almost didn't make it into the final pool, but it was good enough to include. Message #57 Version 05 (Green and Orange). We will want to look at some color variations that we can discuss in the revisions forum and then begin the stationery package designs.

[Radu]

Congrats Bojan! :)

[Bojan]

hi. thanks for choosing my desing... when you say color variations do you meen variation of the green and orange or you would like more radical options. if the second is true do you have some favourite colors on mind?

thanks again

bojan

[ggpower]

hi. thanks for choosing my desing... when you say color variations do you meen variation of the green and orange or you would like more radical options. if the second is true do you have some favourite colors on mind?

thanks again

bojan
Bojan,

We are only looking for some options on the Green. Primarily thinking a darker shade of the same hue that will work well for printing text in the marketing collateral.

[Bojan]

hi here is first option....

[Bojan]

... and second, darker one... this one is a bit less "earthy" still it's rather dark and gives nice contrast

kind regards

bojan

[ggpower]

Bojan,

Can you forward the Illustrator file to me for the logo? I am meeting with my client tomorrow to review the Pantone color choices and would like to show a high res print of each version in the appropriate colors. The screen versions are not reflecting the Pantone colors correctly.

Thank you.

[Bojan]

hi

attached is a zip file with .ai with all 3 variations of green

kind regards

bojan

[ggpower]

Bojan,

We have decided on these Pantone colors.
PMS 385
PMS 173

3 small changes to the logo design:
- Kern "PAT" in PATH
- Connect the "T" to the "H" as you did the "E" to the "W"
- Respace the tagline below the name to match new width

Proceed with designing Business Card, Letterhead and Envelope layouts.

Can you also recommend a complimentary color palette that might be used in conjunction with the logo for other advertising/marketing collateral?

Thank You!

[Bojan]

sure... i'll be working over weekend and you'll have revisioned logo and stationery proposals by monday

kind regards

bojan

[Bojan]

hi

here is the logo with the changes you asked....

[Bojan]

and 3 stationery proposals plus a color chart that goes well with logo....

[Bojan]

hi
have you had a chance to take a look on the stationary?
i am really eager for the feedback :)

thanks

bojan

[ggpower]

Bojan,

I apologize for the delay in responding. I did not receive an e-mail notification that you had posted and replies to my request. In addition I was out of the office last week from Wednesday through Sunday. I will get back to you shortly. Everything looks GREAT! Nice Job!

Thanks,
Glenn

[Bojan]

hi... any news :)

[ggpower]

Bojan,

Logo is approved with changes. Stationery Design 1 has been selected. Please forward Adobe Illustrator files so we can add company info. and go to print. Thank You. I look forward to working with you again someday.

[Bojan]

hi

i just sent you a private message with link to files

kind regards

bojan