etherstuff
02-01-2006, 12:56 PM
Admin code added by Abby - 2XK17931YT527173M
Hey logo designers. We need a new logo for our hardware company. Existing logos can be seen here:
Web site logo (http://www.etherstuff.com/images/etherstuff_stack.gif)
Our old hardware design (http://www.etherstuff.com/images/ethermometer.jpg)
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Etherstuff
Connecting Devices
What type of product or service do you offer?
We design, manufacture and sell standalone ethernet devices. Each device has its own web server and web page layout. The devices are not normal networking gear, but specialized modules that do things like monitor temperatures, send alarms, bridge to serial ports, flip remote switches (relays), and so on.
How long have you been in business?
3 years.
What do you hope to accomplish with your new identity?
We have a logo, but it's too simple. We need something more professional looking. It is very important that the new logo translates well to a b&w vector image because we'll be silk-screening it onto our hardware devices. But we'll also be using the color logo on our web page and literature, so color is important (to some of us) as well.
Finally, we will be making software logos to match part of the main logo down the road, so a pattern that encompasses the whole or is recognizable as a piece of the main logo will be important.
What are your long term goals?
To get rich selling ethernet devices. Or at least to break even. We have plans for a dozen different ethernet enabled devices.
When is the deadline for final entries before choosing a designer?
Feb 28th.
Audience Profile:
Please describe your existing audience
Engineers, mostly. Technical folks who work in very clean computer labs.
Who would you like to add to your audience?
We'd like to appeal to mass market audiences as well, but most of our sales will be to professional engineers for the foreseeable future.
Perception/Tone/Guidelines:
What type of logo would you like?
Something clean and simple. I'd like to keep the ethernet cable theme from our original logo, but I'm not married to it.
Do you have any colors in mind for your logo? (if so, why?)
Not really. Our web site color scheme is pretty bland right now. It will likely get an overhaul someday. It'd be nice if the logo fit the existing site from day 1, but a nice color combination may change my mind.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The ethernet cable or an ethernet connector (RJ-45).
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Hi-tech, professional, quality equipment. The idea that our devices are standalone and full of features would be nice, but that seems like overkill for a logo.
What is your tagline or slogan?
"Connecting Ethernet Devices"
(But that may change.)
What is the overall message you are trying to convey to your target audience?
We'd like people to think we're a solid company with solid products. We want to be seen as a professional group instead of a garage startup.
Where will your new logo be used?
On our web page, silkscreened on our hardware (white ink on blue or purple background), on our software.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Lantronix (http://www.lantronix.com/) - Not bad. A bit busy for my tastes.
BlackBox (http://www.blackbox.com/) - Nice and simple.
Digi (http://www.digi.com/) - Not bad, I guess. Too simple?
What sets you apart from your competitors?
We're cheaper and smaller, and we cram more autonomous functionality onto the devices.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Powerful automated devices
Hey logo designers. We need a new logo for our hardware company. Existing logos can be seen here:
Web site logo (http://www.etherstuff.com/images/etherstuff_stack.gif)
Our old hardware design (http://www.etherstuff.com/images/ethermometer.jpg)
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Etherstuff
Connecting Devices
What type of product or service do you offer?
We design, manufacture and sell standalone ethernet devices. Each device has its own web server and web page layout. The devices are not normal networking gear, but specialized modules that do things like monitor temperatures, send alarms, bridge to serial ports, flip remote switches (relays), and so on.
How long have you been in business?
3 years.
What do you hope to accomplish with your new identity?
We have a logo, but it's too simple. We need something more professional looking. It is very important that the new logo translates well to a b&w vector image because we'll be silk-screening it onto our hardware devices. But we'll also be using the color logo on our web page and literature, so color is important (to some of us) as well.
Finally, we will be making software logos to match part of the main logo down the road, so a pattern that encompasses the whole or is recognizable as a piece of the main logo will be important.
What are your long term goals?
To get rich selling ethernet devices. Or at least to break even. We have plans for a dozen different ethernet enabled devices.
When is the deadline for final entries before choosing a designer?
Feb 28th.
Audience Profile:
Please describe your existing audience
Engineers, mostly. Technical folks who work in very clean computer labs.
Who would you like to add to your audience?
We'd like to appeal to mass market audiences as well, but most of our sales will be to professional engineers for the foreseeable future.
Perception/Tone/Guidelines:
What type of logo would you like?
Something clean and simple. I'd like to keep the ethernet cable theme from our original logo, but I'm not married to it.
Do you have any colors in mind for your logo? (if so, why?)
Not really. Our web site color scheme is pretty bland right now. It will likely get an overhaul someday. It'd be nice if the logo fit the existing site from day 1, but a nice color combination may change my mind.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The ethernet cable or an ethernet connector (RJ-45).
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Hi-tech, professional, quality equipment. The idea that our devices are standalone and full of features would be nice, but that seems like overkill for a logo.
What is your tagline or slogan?
"Connecting Ethernet Devices"
(But that may change.)
What is the overall message you are trying to convey to your target audience?
We'd like people to think we're a solid company with solid products. We want to be seen as a professional group instead of a garage startup.
Where will your new logo be used?
On our web page, silkscreened on our hardware (white ink on blue or purple background), on our software.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Lantronix (http://www.lantronix.com/) - Not bad. A bit busy for my tastes.
BlackBox (http://www.blackbox.com/) - Nice and simple.
Digi (http://www.digi.com/) - Not bad, I guess. Too simple?
What sets you apart from your competitors?
We're cheaper and smaller, and we cram more autonomous functionality onto the devices.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Powerful automated devices