ryanhinricher
02-01-2006, 01:26 PM
Admin code added by Abby - 4UD91875TS621572E
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Mid-South Real Estate Investors Association
and or MSREIA
What type of product or service do you offer?
We are setting up a non-profit organization will will focus on educating and informing real estate investors in the greater memphis area, to include: Greater Memphis Metro area including Northern Mississippi, Southeastern Arkansas
How long have you been in business?
Brand new, in process of formation
What do you hope to accomplish with your new identity?
We are trying to establish immediate credibility. We are an organization that is going to educate on how to build wealth through investing in real estate, to include, single family homes, commercial buildings, apartments, etc.
There currently is another investors organization (memphisinvestor.com) Memphis Investors Group. Feel free to look at their website. Our focus is going to be different in the fact that it will not be as commercialized. ours will be a strict focus on offering little to no costs to members. We will be able to operate through large sponsorships we are securing.
What are your long term goals?
To become a group of 500 or more real estate investors while maintaining an education based image.
When is the deadline for final entries before choosing a designer?
Feb 28th.
Audience Profile:
Please describe your existing audience
A mix of people that work full time and are looking to build wealth, experienced investors, and beginners
Who would you like to add to your audience?
People who are tired of paying high costs for educational components of real estate investing. People that are tired of going to seminars only to be bombarded by advertising, etc.
Perception/Tone/Guidelines:
What type of logo would you like?
A logo that is simple yet ties in education and real estate or variations of
Do you have any colors in mind for your logo? (if so, why?)
No specific colors at this time. If we find a logo we like, we will ask for variations at that time.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
a home, people, a road ahead, or others...just suggestions,
Since we are in Memphis: NO guitars or Elvis stuff please!
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Team work, education, progress
What is your tagline or slogan?
Don't have one at this time.
What is the overall message you are trying to convey to your target audience?
Sharing the wealth of information with people.
Where will your new logo be used?
Web page, signage, brochures, business cards, stationary
Competitive Positioning:
Who are your competitors and what do you think about their logos?
memphis investors group - black and green, not my favorite combination
What sets you apart from your competitors?
Limited commercialization. Low to no fees for information they would pay significant amounts for
Targeted Message:
Progressive group of real estate experts offering a wealth of information to those seeking it.
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Mid-South Real Estate Investors Association
and or MSREIA
What type of product or service do you offer?
We are setting up a non-profit organization will will focus on educating and informing real estate investors in the greater memphis area, to include: Greater Memphis Metro area including Northern Mississippi, Southeastern Arkansas
How long have you been in business?
Brand new, in process of formation
What do you hope to accomplish with your new identity?
We are trying to establish immediate credibility. We are an organization that is going to educate on how to build wealth through investing in real estate, to include, single family homes, commercial buildings, apartments, etc.
There currently is another investors organization (memphisinvestor.com) Memphis Investors Group. Feel free to look at their website. Our focus is going to be different in the fact that it will not be as commercialized. ours will be a strict focus on offering little to no costs to members. We will be able to operate through large sponsorships we are securing.
What are your long term goals?
To become a group of 500 or more real estate investors while maintaining an education based image.
When is the deadline for final entries before choosing a designer?
Feb 28th.
Audience Profile:
Please describe your existing audience
A mix of people that work full time and are looking to build wealth, experienced investors, and beginners
Who would you like to add to your audience?
People who are tired of paying high costs for educational components of real estate investing. People that are tired of going to seminars only to be bombarded by advertising, etc.
Perception/Tone/Guidelines:
What type of logo would you like?
A logo that is simple yet ties in education and real estate or variations of
Do you have any colors in mind for your logo? (if so, why?)
No specific colors at this time. If we find a logo we like, we will ask for variations at that time.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
a home, people, a road ahead, or others...just suggestions,
Since we are in Memphis: NO guitars or Elvis stuff please!
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Team work, education, progress
What is your tagline or slogan?
Don't have one at this time.
What is the overall message you are trying to convey to your target audience?
Sharing the wealth of information with people.
Where will your new logo be used?
Web page, signage, brochures, business cards, stationary
Competitive Positioning:
Who are your competitors and what do you think about their logos?
memphis investors group - black and green, not my favorite combination
What sets you apart from your competitors?
Limited commercialization. Low to no fees for information they would pay significant amounts for
Targeted Message:
Progressive group of real estate experts offering a wealth of information to those seeking it.