[Project Complete] Nutritional Health Food Co. $300

[gulliverjp]

(Admin code added by Palmer - 6VS43415JG0478616)

Logo Design Brief

Client: Designer Physique

Timings: All designs to be submitted by Thursday 16/02/06


Project Summary:

What do you hope to accomplish with your new identity?

We want to create an attractive memorable brand that our current and future customers will identify and remember. Our brand and logo will stand out from our competitors and be easily recognised.

The logo should be simple yet standout from our competitors.


What type of product or service do you offer?

We are a Nutritional health food company and we also supply natural sports foods.

What text should be included in the main part of the logo?

The company name “Designer Physique” should be included.

How long have you been in business?

Designer Physique has been established for five years.

What are your long-term goals?

We intend to develop a recognizable, sought after brand.
We want Designer Physique to be considered a premium brand/product within the market segment and one that consumers will recognise as being the best quality and choice.

When is the deadline for final entries before choosing a designer?

Thursday 16th February


Customer Profile:

We are a premium brand that attracts health conscious consumers who seek a better quality of healh, life, energy and longevity through natural nutritional foods and supplements. These comsumers have specific outcomes in mind and different products can be specifically targeted.


Our taraget customers are :

1) Women 25+ Singles and Mothers who are health concious, want results in Health and Wellbeing, Weight loss, Energy, health concerns, vegan/vegetarian, inner beauty
2) Elderly / Ageing population – Seeking Longevity, Wellbeing, Weight loss,Weigh Gain, health concerns (Diabetes, Joints), Allergy, vegan, vegetarian), energy
3) Fit Male and Females and athletes: they require additive free, natural alternatives to maintiain energy, recovery, improve sports performance (at all levels)
4) Male and Female seeking Health and Wellbeing, Weight loss, Weight Gain, Energy, Allergy, Health Concerns, vegan/vegetarian

Our products are purchased from health food stores, pharmacies, websites but also recommended by practitioners, alternative doctors and personal trainers. We will expand into the gym markets in the future.


Perception/Tone/Guidelines:

What type of logo would you like?

We would like something stylish, modern, and innovative. The brand must represent the quality of the product and the style of the company. Designer Physique is a young, innovative, fresh company that is taking on older more established brands. Our goal for Designer Physique to be seen as the “best choice for quality nutritional food products”.

Please do not use any food or leaf images

We feel the logo should be balanced/cantered as it will be placed on packaging (round plastic containers). We would like the logo and the symbol/background to be incorporated.


Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

No. We are looking for a new innovative logo that uses a fresh approach. Show us what you can do. Remember clean and simple.

Please provide the logo in a number of suggested colour pallets. Please limit to 2 or three colours.


Communication Strategy:

What is your tagline or slogan?

Designer Physique – outstanding quality of life (do not include the slogan at this stage)

What is the overall message you are trying to convey to your target audience?

Designer Physique products should reflect:
good looking, attractive, vibrant, premium, pure living,energy, passionate, excited, nourishing, balanced living, clear, clean, healthy, strong, fresh, lean, sexy, youthful, longevity, fit, honesty, integrity, Heart / God Driven, additive free.


Where will your new logo be used?

Our logo will be used on:
Product packaging (most important)
business cards
letterheads etc
website
vehicle branding
Shirts & caps
Sporting Bags

Competitive Positioning:

Who are your competitors and what do you think about their logos?

We sell into a number of segments being health , nutritional foods and sport food products.

Please note We are a food company FIRST - it just happens to be that some of products are suitable for a variety of markets including the sports market.

WE WANT TO LOOK VERY DIFFERENT AND STAND OUT FROM THE FOLLOWING COMPANIES (who are mainly sports supplement focused)

http://www.musashi.com.au/cpa/htm/htm_home.asp
http://www.aussiebodies.com.au/
http://sport.nutralife.com.au/ViewBrand.aspx?id=8
http://www.bodyscience.com.au/

us brands
www.designerwhey.com/
www.eas.com
www.gnc.com


What sets you apart from your competitors?

Our competitors are larger companies that have focused more on the sports market than the healthy, additive free, nutritional foods and supplements aspect. Designer Physique has focused on creating the best nutritional products with premium quality ingredients.


Targeted Message:

State a single-minded word or phrase that will appropriately describe your company:

Outstanding Quality of Life

We are looking forward to seeing creative concepts. :yes:

Jaun-Paul

[Radu]

Ok, here's an idea.
I used a leaf to link the logo to the "fresh and natural" concept. But also I've tried to represent the leaf as a result of scientific action - the wire frame white lines. Let me know what you think of it, and if I should explore this idea more.

Thank you.

[Senter]

http://www.thinkkre8tiv.com/images/DesignerPhysique1.jpg

[gulliverjp]

Hi All,

Thanks for your prompt responses. I feel we are off to a great start.

My initial feedback is that we want to keep away from the traditional natural look by (avoiding the use of the leaf and trees) as we want Designer Physique to be seen as an innovative Nutritional Additive Free Food Company first. The leaf look has been used with over kill here in Australia and we want to have a more mainstream look. I hope this helps.

I have updated the brief to reflect this.

Jaun-Paul

[djaka]

:)
this is my submission,
the middle logo is created from d and p.
thank you
regards

[Bill]

here's my entry

[skyvee]

Hi! Here's my entry. Thank you! :)

[skyvee]

:)

[Senter]

http://www.thinkkre8tiv.com/images/DesignerPhysique2.png

[Rongie]

here's my idea :)

[gig]

mine :), a "dp"

[djaka]

body shape, also hand, also d and p
:)
any comments are welcomed.

[Radu]

Here are some more.
#2

[Radu]

and #3

[bogglins]

integrated logo...

[gig]

more idea, more elegance ... :)

[Virgil]

Hello,
My try, no icon :)

Virgil.

[Blesseville]

Here's a couple from me :)

http://www.medigraph.net/do/dp1.jpg

[Blesseville]

http://www.medigraph.net/do/dp2.jpg

[nhr]

Hallo:

http://i17.photobucket.com/albums/b92/nhrdesign/_DO/DesignerPsyhique_DO.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/_DO/DesignerPsyhique11_DO.png

Thank you.

[gulliverjp]

Hi All

Thanks for the fantastic response thus far. My client and I are very happy with the variety and options you have presented. We are looking forward to seeing the final designs

Our biggest feedback for all designers is that we would like to see an integrated logo. That is a logo with a symbol, shape, icon included in the design.

Keep those creative juices going.

Here is a little feedback on each design. Each number relates to the message e.g Message #2 is design by Ruairi

Message No

2. Even though you included the leaf we like the simplistic look and feel you have adopted here.

3. We like the idea you have tried to create here. Unfortunately you have used the leaf as the background. Also we want a more generic looking figure not necessarily as we are a unisex brand. Also we want to keep away from the natural colours. I hope this helps.

5. We feel this look is a little too clinical. We want a more organic feel to the logo.

6. This logo is too straight up and down. I am looking for a more creative feel. Also the there is to much of a focus on the i .

7. I like this design. The problem is that it is a little too top heavy. Can you try and lean down the shapes so the name stands out a little more. Perhaps you could slim down the icon. Also can you prove one or two more colour options. Maybe you could make the name over two lines.

8. See above. We are not fans of the background.

9. This logo could work but we would like to see the logo incorporated into the name or at least remove the boarder surrounding the logo. Maybe the logo could be bigger. Nice use of fonts.

10. My client likes the feel of this design but he feels it is a little too IT or manufacturing looking. Can you come up with something a little softer. Very creative image.

11. I like the symmetry. This one reminds us of a medical logo. We would like to see something less corporate.

12. We like the fact that you have gone with a creative approach. We are wanting more of a symbol than and image. 10 points for creativity!

13 & 14. We like this work. You have thought a little outside of the square. I would like to see this with a few font options (especially 13). Also I want the Designer Physique to be the same size please.

15. We can see the sun idea. We are looking for more of a symbol that will stand out of the shelf against our competitors and we feel this would not be bold enough. Also the colour pallet maybe a little feminine.

16. We are looking for centred logos as it will be located on round containers. Also there is a little too much focus on the DP.

17. This is a little too young for our market. We need a more generic logo that we can sell to teens, mothers, fathers and grandparents.

18. This is another one we like. The fonts work well. Right now I feel I am looking at a seal face. Can you try something else with the icon. Also a few more colour options would be good.

19. This is great design. The only problem is it is a little to feminine from our perspective. Can you try and make it more unisex. Also we would like to see the image with a more bold effect. 10 points for creativity.

20. Nhr - we are not sure if this relates too well to our product. Yes, we think smart people buy DP but we can’t see how the artist pallet and the brain fits in with our brand.

If you have read all the feedback you may get an idea of what we are looking for. Please keep the ideas flowing. If you need any help or have any questions please feel free to email or PM.

:tup: Jaun-Paul

[Blesseville]

Hi,
Thanks for the feedback. Here are some revisions :)

http://www.medigraph.net/do/dp1-1.jpg

[Blesseville]

http://www.medigraph.net/do/dp2-1.jpg

[Paula23]

:)

[pracus]

:)

[Radu]

Based on my first entry. I've used a star to express quality but it can also stand for a man/woman in shape - I also liked it with the idea of science... (the wireframe). Let me know your opinion.

Thank you.

[Radu]

A new variation based on a previous entry.

[Radu]

no 6

[gig]

:)

[gig]

more :)

[Radu]

here's a new one.

[Senter]

http://www.thinkkre8tiv.com/designout/DesignerPhysique3.gif

[Senter]

http://www.thinkkre8tiv.com/designout/DesignerPhysique4.gif

[Virgil]

Hello,
Here's another try :)
Virgil.

[skyvee]

:)

[abby]

Project Update: Client had a problem signing in. Everything is fixed now and his username is now gulliverjp. He will be posting a update soon.

[eziey]

v1:)

[nhr]

Hallo again:

http://i17.photobucket.com/albums/b92/nhrdesign/_DO/DesignerPsyhique2_DO.png

Thank you.

[gulliverjp]

First I want to apologise for the delay in providing feedback. :(

For some reason I could not log into the forum to provide you with any comments. As a result I have asked that we extend the project for another three days to allow all the designers to review their logo with the comments.

The new close date for the project is now 20th of Feb.


Thanks for the interesting design and concepts you have come up with. Both my client and I have enjoyed seeing what you have been able to produce and we like a number of the designs.

Here is the feedback you have been waiting for. At this stage we have decided to shortlist the designers we like. Please don’t let this stop you if you feel we have not seen your best or you want to submit a new design add it to the forum.


Our current favourites are:

:tup:

Message No.

[B]23 - Paula23 Verson 1 – we would like to see another design that is centred as the logo is required to go on round plastic buckets and containers. Can you also provide this in a few more colours.

29 – Ruari Version 6 – this is a great look. Can you make the dots fan down more – maybe bring it to the top of the font? Also can we see a few more font options on this one please. Also can we see the dots in the orange and yellow.

32 - Ruari Version 7 – again we look the theme you are working with here. Can you remove the shadow and lower the man to the base of the Physique.

31 – Gig Version 4 – this is a different look. We like the balanced look you have adopted here. Can you present with a few more font options and in other suggested colours.

38 – Eziey – Version 1 – This is also an interesting look. Can you look at making the image into a circle. Also you can provide this in a few colour options as this is too feminine for our brand.


If you have made our short list there is a great chance you will be picked as the overall project winner. If you have any question or comments now is the time to ask so you can create the winning design.



Other feedback

Message No.

23 - MediaGraph Cersion 1.1 – we feel this does not emphasize what we are looking for in the brand. It may not be suitable for what we need to reflect in the brand. I want you to know that I feel it is an innovative look and I also want to thankyou for your effort here.

24 - MediaGraph Cersion 2.1 – thanks for the alterations. As much as I like this one it still give off a feminine look. As we are a unisex product we feel this logo would not allow us to target males customers as well. Again this is a great creative look. Thanks for participating in our project.

26 - Pracus Version # 1 – this is a sleek look but us is a little angular for our liking. I feel this would be more suitable for a corporate look. Thanks for your contribution.

27 – Ruairi Version 4 – We have liked a number of the logos you have provided. At this stage we will keep away from this one as it looks to similar to a casino logo used here in Australia - http://www.starcity.com.au/dir013/internetpublishing.nsf/content/intro

30 – Gig Version 3 – my clients is just not a fan of the symbol you have used. This is a nice clean logo and I am sure it would be suited to a corporate client.

34 & 34 - thinkkre8tiv Veersion 3 and 4 – thanks for the revision. This perhaps does not reflect what we are looking for. The logo and the fonts are a little too straight and correct. I hope that helps. Thanks for your contribution to the project.

35 – Virgil Version 2 – Unfortunately this reminds us of a leaf and marijuana leaf. Right now this is not the best fit for our brand. Also the font is too Hawaiian and relaxed. I appreciate your contribution.

36 – skyvee version 3 – Thanks for your revision. The logo does not look as balanced and I feel it is looking a little too corporate for our brand. Thanks for your designs.

39 - NHR version 2 – this design only came through after I had spoken to my client. I would like to see it with a simpler font. Look at Message 38, 32, 2, 7 to get an idea. Also we need to logo to be centred and I would like to see some other colour options.


Well that is all for now. Again if you have any question or comments please feel free to post them or email me jp@creativenblu.com


Jaun-Paul

[Radu]

Hi Jaun-Paul,
here are some variations. Let me know what you think.

Thank you.

#6-1

[Radu]

#6-2

[Radu]

#6-3

[Radu]

#6-4

[Radu]

#6-5

[Radu]

#6-6

[Radu]

#7-1

[Radu]

and #7-2

[gig]

Hi, I do these variants of font type, color and the balanced icon, please choose you think the best or combination of its. thanks :)

[Paula23]

Thanks for the feedback. Here are some variation of the design....

[Paula23]

..

[abby]

Project Update: The deadline has been updated to Feb 18th.

[Paula23]

..

[Paula23]

Thanks,Paula :)

[eziey]

:)

[castell]

Hello :)

http://www.visualadv.net/projects/dp/dp.jpg

Thank You,

Sincerely,
Castell

[skyvee]

:)

[skyvee]

:)

[DesignGeneral]

:)

[nhr]

Hallo again and thank you Jaun-Paul :)

http://i17.photobucket.com/albums/b92/nhrdesign/_DO/DesignerPsyhique21_DO.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/_DO/DesignerPsyhique3_DO.png

:)

[Artemii]

Hello! :)
Hope it's not too late for me to enter.
Artemii.

[Artemii]

...and one more.
Artemii.

[Unorthodox]

:)

[Unorthodox]

:d

[Unorthodox]

:)

[gulliverjp]

Hi All,

Well what a contest. We have seen a number of designs and concepts that we like which included a few designs that came it at the last minute.

I want you all to know that we surveyed a number of customers, staff and family before we made this decision.

Before I announce the result I want to thank all of the designers. The quality of your work has been great. There has been such variety and choice it was a difficult decision.


Special thanks to

GIG – version 4 – we love the design. You are our second choice. We may still use your design for a sub brand we are working on over the next two months. Please keep in contact with us as we will want you to create a logo with our new brand.

Ruairi Version 7 – we thought about your logo the most and at one stage considered it to be our winner. Unfortunately our market research told us that the MAN icon has been used excessively in our market and would not make our brand stand out from our competitors. Thanks for all your added effort and many revision you provided.

NHR – Version 3 – This is a lovely fluid look. We have noticed that the MAN has been used by too many of our competitors and used overall within the health industry. Thanks for your great effort here.

Paula – Version 2 – this is a great look. Unfortunately it is a little too sport orientated for our brand. We do not want to been seen as a sports focussed brand as we target health and sport customers. Thanks for the great work.

Eziey – V 2,3,4 – thanks for the revision here. This is a nice simple look but it does not capture the look we are seeking. Thanks for your contribution.

OK here our winner :tup:

Unorthodox – with version 2 and 3

We like the balanced approach you have used here. These logos are very clean and simple yet we feel this look will stand out on the shelf against our competitors. At this stage we will want a few more revisions but I am sure you can create the overall logo Designer Physique is seeking.

Thanks for your all your submissions

Keep an eye out for more logos from me in over the next few weeks

Jaun-Paul Gulliver

[gig]

congrats Unorthodox :)

thanks JP, I'll wait for next two months, soon is better :)

[Radu]

Congrats Unorthodox! Very nice contest. Thanks JP for your comments :)

[Unorthodox]

Thanks guys :)

Once again, thanks Jaun-Paul for choosing my design. Let me know what changes needs to be made and I'll work on them asap :)

[gulliverjp]

Hi Derek

Thanks for the designs you put forward for in the logo contest. I must apologise for the delay. We wanted to get as much feedback as possible from our clients, staff and retailers.

We liked two of the logos you created but realised that they did not capture the exact look we are seeking for our product.

I like your look and I can see that you have a great design focus. I was hoping you could provide 2 or 3 more alternatives for us to review. I can assure you I will be quick with the feedback as we are keen to get this project finalised.

My client has a good idea what he is looking and we almost had it with the

Ruairi Version 7 – we thought about this logo the most. Unfortunately our market research revealed the MAN icon has been used excessively in our market and would not make our brand stand out from our competitors. The balls showed a radiated feeling which is liked

GIG – version 4 – we love the design. Just a little passive looking for our parent company.

We are a nutritional food company that wants to be seen as an alternative to the mass produced brands. Our logo needs to be a little softer.

My client would like to see the following reflected in the brand:

VIBRANT
ATTRACTIVE
PREMIUM
BALANCED
CLEAN

Your version 2 and 3 most interested us.

Version 3 is a little clinical looking. It looks a little like medicine capsules. We want to keep away from the
Version 2 is does capture the balanced an clean look we are seeking but it is a little corporate.

I would appreciate your feedback.

Jaun-Paul
W creativeblu.com
M +61 403 870 527
E jp@creativeblu.com

[Unorthodox]

files sent :)