pinkdoor
02-11-2006, 07:03 PM
(Admin code added by Palmer - 8XV31663NP444871B)
Project Summary:
What text should be included in the main part of the logo?
Pink Door Boutique
What type of product or service do you offer?
Womens Clothing, Jewelry, Accessories, Home Decor
How long have you been in business?
20 years
What do you hope to accomplish with your new identity?
Updated image
What are your long term goals?
Continue to grow and expand our business
When is the deadline for final entries before choosing a designer?
2/28 - somewhat flexible
Audience Profile:
Please describe your existing audience
Women aged 15-70
Who would you like to add to your audience?
Intrigue new clients, continue to please existing
Perception/Tone/Guidelines:
What type of logo would you like?
Sophisticated yet whimsical, not trendy but timeless, polished and professional.
Do you have any colors in mind for your logo? (if so, why?)
Front Door will be painted pink: clear, strong, rich color, perhaps pink as a backdrop, font black/dark blue with gold accents, or the reverse? Most advertising will be black/white.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Not sure how to use the door in the logo - open to creative minds. The Business cards would be vertical like a door (Paneled?) with perhaps an ornate (gold?) door knob. Do like scrollwork and filagree, traditional images.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Reflect a sense of excitement
What is your tagline or slogan?
Working on that... "inside the pink door...", "pass thru the pink door"... "step thru the pink door", "pink door welcomes you..." open to suggestions
What is the overall message you are trying to convey to your target audience?
Elegant, Classic, Polished
Where will your new logo be used?
Advertising, Business Card, Eventual Web Design, Possibly packaging
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Small town...
List competitive URLs if possible
n/a
What sets you apart from your competitors?
Established, Variety of merchandise, Unique, customer service
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: One of a kind
Project Summary:
What text should be included in the main part of the logo?
Pink Door Boutique
What type of product or service do you offer?
Womens Clothing, Jewelry, Accessories, Home Decor
How long have you been in business?
20 years
What do you hope to accomplish with your new identity?
Updated image
What are your long term goals?
Continue to grow and expand our business
When is the deadline for final entries before choosing a designer?
2/28 - somewhat flexible
Audience Profile:
Please describe your existing audience
Women aged 15-70
Who would you like to add to your audience?
Intrigue new clients, continue to please existing
Perception/Tone/Guidelines:
What type of logo would you like?
Sophisticated yet whimsical, not trendy but timeless, polished and professional.
Do you have any colors in mind for your logo? (if so, why?)
Front Door will be painted pink: clear, strong, rich color, perhaps pink as a backdrop, font black/dark blue with gold accents, or the reverse? Most advertising will be black/white.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Not sure how to use the door in the logo - open to creative minds. The Business cards would be vertical like a door (Paneled?) with perhaps an ornate (gold?) door knob. Do like scrollwork and filagree, traditional images.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Reflect a sense of excitement
What is your tagline or slogan?
Working on that... "inside the pink door...", "pass thru the pink door"... "step thru the pink door", "pink door welcomes you..." open to suggestions
What is the overall message you are trying to convey to your target audience?
Elegant, Classic, Polished
Where will your new logo be used?
Advertising, Business Card, Eventual Web Design, Possibly packaging
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Small town...
List competitive URLs if possible
n/a
What sets you apart from your competitors?
Established, Variety of merchandise, Unique, customer service
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: One of a kind