JohnAtZap
02-14-2006, 03:00 AM
Admin code added by Abby - 2KB51677HP193091D
Hi from London England
I need a new logo for my company which designs consumer profiling software for Broadband TV ( increasingly known as IPTV or TELCO TV). The successful design will capture three key elements.
1) We have something to do with TV
2) We have something to do with advertising
3) We are technically leading edge.
All that needs to be set in a futuristic context because our marketplace is still very embryonic and wont really become mainstream for another 2/3 years
You can also check out our existing website for more detail on what we actually do www.thezapcorporation.com.
Project Summary:
What text should be included in the main part of the logo?
The Zap Corporation Ltd Advertising Solutions for 21st Century TV
What type of product or service do you offer?
Specialist software for profiling households on Broadband TV platforms
How long have you been in business?4 Years
What do you hope to accomplish with your new identity?
Create a more professional look with a more high tech logo
What are your long term goals?
To become a successful Company and give something back
When is the deadline for final entries before choosing a designer?Feb 28 2006
Audience Profile:
Please describe your existing audience
Large corporates who are already in or are about to enter the embryonic world of Broadband TV ( now increasingly called IPTV ). SBC are the best example in the US
Who would you like to add to your audience?
ISP`s (Internet service providers ) and digital cable operators like Comcast
Perception/Tone/Guidelines:
What type of logo would you like?
Something striking that captures the essence of the business plus its futuristic and high tech nature
Do you have any colors in mind for your logo? (if so, why?)
The existing Company colours are a mix of green and yellow and black. I think they provide a certain differentiation but I am open to suggestions for change. I would like to see some suggestions using Gold ( instead of the yellow) with the green and black although clearly that’s not too far removed from where we are already. Beyond that I`ll try to keep an open mind on colour.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Yes. We are about -
1 Broadband television - hence the TV set on the existing Logo
2 New ways of Advertising using personal profiling – hence the existing strap line
3 Avoiding Zapping – hence the Company name.
What Zap aspires to do is create a change in the zeitgeist of advertising. At the moment everyone hates ads. Why? Because of the dreaded three I`s - irrelevance, intrusion and their interruptive nature. Zap technology will contribute a step change in those areas by providing a targeting capability which ensures that ads are delivered only to suitably qualified prospects for the products in question. That’s the thinking behind what we have at present – a television set with a Zap flash which represents something different happening on the screen
Communication Strategy:
What attributes would you like your logo to reflect about your business?
That we are very disruptive high tech, leading edge and innovative but essentially driven and concerned by the essential basic human components of getting advertising right for personalised consumption at an individual level.
What is your tagline or slogan?
Advertising solutions for 21st century TV
What is the overall message you are trying to convey to your target audience?
That we are about a dramatically new way of presenting ads on next generation TV
Where will your new logo be used?
Website, letterheads , biz cards
Competitive Positioning: Who are your competitors and what do you think about their logos?
I hate to ever say this but at the moment we have no direct competitors that I am aware of
List competitive URLs if possible?
The closest would be www.visibleworld.com and www.navic.tv who are working the same space albeit in different ways
What sets you apart from your competitors?
We create profiles based on the specific characteristics of individual households
Have some fun with it and feel free to mail me with any questions.
John
Hi from London England
I need a new logo for my company which designs consumer profiling software for Broadband TV ( increasingly known as IPTV or TELCO TV). The successful design will capture three key elements.
1) We have something to do with TV
2) We have something to do with advertising
3) We are technically leading edge.
All that needs to be set in a futuristic context because our marketplace is still very embryonic and wont really become mainstream for another 2/3 years
You can also check out our existing website for more detail on what we actually do www.thezapcorporation.com.
Project Summary:
What text should be included in the main part of the logo?
The Zap Corporation Ltd Advertising Solutions for 21st Century TV
What type of product or service do you offer?
Specialist software for profiling households on Broadband TV platforms
How long have you been in business?4 Years
What do you hope to accomplish with your new identity?
Create a more professional look with a more high tech logo
What are your long term goals?
To become a successful Company and give something back
When is the deadline for final entries before choosing a designer?Feb 28 2006
Audience Profile:
Please describe your existing audience
Large corporates who are already in or are about to enter the embryonic world of Broadband TV ( now increasingly called IPTV ). SBC are the best example in the US
Who would you like to add to your audience?
ISP`s (Internet service providers ) and digital cable operators like Comcast
Perception/Tone/Guidelines:
What type of logo would you like?
Something striking that captures the essence of the business plus its futuristic and high tech nature
Do you have any colors in mind for your logo? (if so, why?)
The existing Company colours are a mix of green and yellow and black. I think they provide a certain differentiation but I am open to suggestions for change. I would like to see some suggestions using Gold ( instead of the yellow) with the green and black although clearly that’s not too far removed from where we are already. Beyond that I`ll try to keep an open mind on colour.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Yes. We are about -
1 Broadband television - hence the TV set on the existing Logo
2 New ways of Advertising using personal profiling – hence the existing strap line
3 Avoiding Zapping – hence the Company name.
What Zap aspires to do is create a change in the zeitgeist of advertising. At the moment everyone hates ads. Why? Because of the dreaded three I`s - irrelevance, intrusion and their interruptive nature. Zap technology will contribute a step change in those areas by providing a targeting capability which ensures that ads are delivered only to suitably qualified prospects for the products in question. That’s the thinking behind what we have at present – a television set with a Zap flash which represents something different happening on the screen
Communication Strategy:
What attributes would you like your logo to reflect about your business?
That we are very disruptive high tech, leading edge and innovative but essentially driven and concerned by the essential basic human components of getting advertising right for personalised consumption at an individual level.
What is your tagline or slogan?
Advertising solutions for 21st century TV
What is the overall message you are trying to convey to your target audience?
That we are about a dramatically new way of presenting ads on next generation TV
Where will your new logo be used?
Website, letterheads , biz cards
Competitive Positioning: Who are your competitors and what do you think about their logos?
I hate to ever say this but at the moment we have no direct competitors that I am aware of
List competitive URLs if possible?
The closest would be www.visibleworld.com and www.navic.tv who are working the same space albeit in different ways
What sets you apart from your competitors?
We create profiles based on the specific characteristics of individual households
Have some fun with it and feel free to mail me with any questions.
John