[Project Complete] Due Feb 24th - Flooring Website needs new Logo - $150

[floortrader]

Admin code added by Abby - 66S76659MM712640G

Hello to all. I have browsed this forum for several days. I am very impressed with the entire process as well as the creative quality of work I have seen. I currently have an online flooring website www.blackriverfloors.com which is in desperate need of major revamping. We will be posting for new templates but to start we would like a professional Logo. The official company name which should be on the logo is Black River Flooring Corp. The Company name was choosen because of our proxity to the Black River which is a tributary of the Mississippi River. Colors and design are at designers choice. We like to portray our company as very trustworthy honest and professional if this goes good I anticipate having several product logos created as well! Thanks in advance - Matt

[abby]

Please fill out these questions and copy and past them into a message.
http://www.designoutpost.com/forums/showthread.php?t=7819

Also what would you like your deadline to be? Let me know and I can update your project title.

[floortrader]

Project Summary:
What text should be included in the main part of the logo? Black River Flooring Corp. or I suppose our online logo could simply be the website address of blackriverfloors.com

What type of product or service do you offer? Hardwood, cork, Bamboo, etc. flooring products

How long have you been in business? Online 3 yrs

What do you hope to accomplish with your new identity? Professional appearance

What are your long term goals? To continue growing our business. A new website will be designed using the new logo

When is the deadline for final entries before choosing a designer? 02/23

Audience Profile:
Please describe your existing audience: Homeowners with income over $80,000.00

Who would you like to add to your audience? People who are apprehensive on spending large sums of money on the internet

Perception/Tone/Guidelines:
What type of logo would you like?

Do you have any colors in mind for your logo? (if so, why?)
I would like to leave it up to the designers. No flowery colors please.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

Communication Strategy:
What attributes would you like your logo to reflect about your business? Strong, trustworthy, sincere, honest

What is your tagline or slogan?

What is the overall message you are trying to convey to your target audience?

Where will your new logo be used? New website design

Competitive Positioning:
Who are your competitors and what do you think about their logos?Ifloor.com, diyflooring.com, internetfloors.com,builddirect.com, floorone.com,fastfloors.com

List competitive URLs if possible

What sets you apart from your competitors? Great customer service with long term staff as well as aggressive pricing.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Genuine

[abby]

The typical run for a project is 7 to 10 days. Will Feb 27th be ok?

[floortrader]

Abby,
The 24th would be better. I have several other logos and website templates that will need to be designed as well. These will be waiting on the new logo. If we can finish the logo this week I can post for the other projects this weekend. From what I have seen there is not really any postings in the early days.

[pracus]

a combination of B,R & F :)

[floortrader]

Pracus,
Thanks for the fast submission. I like the color choices, the design is nice but may be too fine. Our company name is so long it may be better if we can condense it somehow.

[pracus]

:)

[Paula23]

A few more for you :)

[Paula23]

..

[Paula23]

...

[Paula23]

Thanks,Paula

[Unorthodox]

:)

[pracus]

:)

[pracus]

:)

[Blesseville]

http://www.medigraph.net/do/brf1.jpg

[Artemii]

Hello! :)

[floortrader]

First of all I would like to thank all of the designers which have posted to this project. With all of the talent in this forum it makes choosing a design very difficult. I am leaning towards designs that are not so tall because the logo will be used on our website and will affect the top of our template. Some comments on the designs.
1.Paula -design version 2 . I think it would look awesome on t shirts but I don't like the font, can you try it with a different font and reduce the size to that in the BW? Version 3 is nice but may be too bold. Version 4 is a nice size but I think maybe some blue or Maroon color tones would be nicer.
2.Unorthodox-design version 1. This is currently one of my favorite designs. On the lower line can you please use the text of (flooring corp.)
3.Pracus-design version 2. I like the colors and font but I think maybe the logo is too tall for us. Can you make version 2 more like version 3?
4.Medigraph-design version 1. This is the most elegant design maybe too elegant for us..I am not sure yet. Please adjust it so it is not as tall.
5. Artemii- This design doesn't work for me.
Overall, I am very impressed with the submissions!

[pracus]

:)

[Senter]

im in!!

[Unorthodox]

:)

[Paula23]

Thanks for the feedback. Here are the adjustments :)

[Paula23]

Let me know if you would like to see any other color combinations.

Thanks,Paula

[floortrader]

Unorthodox version 2 -very simple and nice.

[floortrader]

Paula,
Version 5- I like the symbol you created , font is ok but not sure if I want to be commited to a red and black theme (could you try multi colored on the symbol). Version 6 - the colors just don't do it for me. I still think I favor version 5 over version 6 design wise.

[Kassi]

:)

[Paula23]

Here are a few color multi-color combinations,
and a new font.


Thanks,Paula :)

[Blesseville]

Well, the elegancy is basically due to lettering. Here is a less formal version :)

http://www.medigraph.net/do/brf1-1.jpg

[Senter]

http://www.thinkkre8tiv.com/designout/BlackRiver1.png

[floortrader]

Thanks for the modifications. I think everything is nearly done.
Kassi- Thanks for joining Can you color the leaf and waves in your design.
Paula - thanks for the options.
thinkkre8tive- this design is nice but reminds me of Nascar which is not really what we are looking for.
Medigraph- Thanks for the changes it fits better.
Thanks to all for posting. If you have any new submittals please enter them as our office crew will be voting on the winner on Early Friday morning.

[Senter]

http://www.thinkkre8tiv.com/designout/BlackRiver2.png

[Kassi]

Thank you for your comments. I hope this is what you meant.

Kassi :)

[floortrader]

Thanks to everyone who participated. It was a difficult decision but the office has selected Unorthodox Version 2 for the design. I am very pleased at all of the creative submissions. We will be posting additional projects for Website templates as well as several product brand logos. Thanks again - Matt :)

[Unorthodox]

Hi floortrader, thanks so much for choosing my design :)

Let me know if there are any revisions to be made... If not, I will deliver the files as soon as possible.

Thanks!

[floortrader]

I think the file is fine as is. Thanks for the great design.

[Unorthodox]

Private message sent with link to files :)