[Project Complete]Due Mar 1st - K & R Excavating New Logo - $150

[rpmahoney]

Admin code added by Abby - 8MG86707W40289700

Project Summary:
What text should be included in the main part of the logo?
K & R Excavating, Inc.

What type of product or service do you offer?
Excavation Contracting, Roadwork, Sitework

How long have you been in business?
New Business

What do you hope to accomplish with your new identity?
Awareness of company, establish professionalism

What are your long term goals?
To grow to business from a small local contractor to large regional contractor

When is the deadline for final entries before choosing a designer?
3/1/06

Audience Profile:
Please describe your existing audience
None present, new business

Who would you like to add to your audience?
Homeowners, Business Owners, General Contractors

Perception/Tone/Guidelines:
What type of logo would you like?

Do you have any colors in mind for your logo? (if so, why?)
Orange and Blue, no specific reason, also like Orange and Green

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No

Communication Strategy:
What attributes would you like your logo to reflect about your business?
Professional

What is your tagline or slogan?
None

What is the overall message you are trying to convey to your target audience?
Professional contractor who will do the job right, no some fly by night operation.

Where will your new logo be used?
Trucks/Equipment, Advertising, Business Cards, Letterhead

Competitive Positioning:
Who are your competitors and what do you think about their logos?
Logos I like, www.jderenzo.com
www.pgioioso.com
www.anchorexcavating.com





List competitive URLs if possible
Not competitor, but where we want to end up some day,www.lawrencelynch.com check out pictures for types of work

[rpmahoney]

Anyone working on anything?

[joshuamings]

Yes, I am. I have some schoolwork in the way before I can get it rendered in Illustrator.
Josh

[pracus]

a one from me :)

[rpmahoney]

Pracus
I like the general concept of the design and how the machine is coming out of the circle. Could you flip the incorporated text upside down so ican be read. Under the "t" in excavataing the is some blue showing, where there should be white as this is the arm of the machine. Also can you make it so the machine does not obscure any of the text. Also can you try a machine that is either a little more realistic, less clip art like, or just less weak as this one appears. I would also like to see it with a few other type of machines, dozer, backhoe, etc. Nice start though.

[pracus]

:)
personally I think that there should be as simple symbol as possible and that this machine is even too ralistic for logo purpose. but I will make something more realistic if you want to of course :)

[pracus]

a little look-like on the equipment

[rpmahoney]

Anyone else want in? I need some more options.

[DraganB]

I will do a version for you :)

[Magentis]

Hello,

Here's my design proposal.

Something bold, that will print out nicely even if very small and in black and white.

Regards,
Caroline

[Titania]

i'm in, i'll post as soon as possible! :D

[Titania]

:D

[rpmahoney]

Titania
Can we see this with the K & R filled in solid with blue. Also we probably want a slightly darker more navy blue color.

Vertlime
There is not really much I would like changed on your design, but I am not sure if it is quite what we are looking for. Would be interested in seeing any other ideas you can come up with.

Pracus
I would like to see you design with a bulldozer in the middle if possible.

[Titania]

:D

[eziey]

v1:)

[Senter]

http://www.thinkkre8tiv.com/designout/KRExcavating1.png

[Blesseville]

My effort :)

http://www.medigraph.net/do/kre1.jpg

[rpmahoney]

I am going to be extending the deadline for the project to 3/4/06 hopefull to get a few more entries. I will provide some comments on the new designs tommorrow.

[rpmahoney]

Pracus
We would like to see your logo with the following
Take the orange color from version 1 and put it on the tractor where it sits in version 2. Also take the "Incorporated" from Version 1 and change it to "Inc." and flip the text upside down exactly where it sits in version 1. Would still also like to see this with an other type of machine (dozer)

[rpmahoney]

eziey
I think your logo doesnt work for us as it reminds me of a sun, something you would find for a company in florida or arizona. Would like to see something that is more New England. Thanks for the effort.

Thinkkre8tiv
I like the initial concept, however something about having the machine right where it is in the middle kind of hides the "&". try changing the positioning a little. Also we are looking for a more navy blue color.

[rpmahoney]

Pracus and others

I like the way the following maching looks with a dozer pushing some dirt. If someone could incorporate something like it.

[joshuamings]

Is this still open to entries? I will have some time this weekend to come up with something.

[rpmahoney]

yes, still open for new entries

[pracus]

:)

[joshuamings]

Here is a version involving a slurry wall and tieback.
Josh

http://www.joshuamingsdesign.com/designoutpost/kandr/v1_0.png

[joshuamings]

Here is another version involving a front loader bucket.
Josh


http://www.joshuamingsdesign.com/designoutpost/kandr/v1_1.png

[Titania]

i'll post another design asap. :D

[Titania]

:D

[Blesseville]

.

[rpmahoney]

joshuamings
We like the design you have in version 1.1. We would like to see you modify it a little. Change the "and" to "&" change the blue color to a dark green. Try to see if you can modify the bucket of the machine to look a little more like a machine bucket. Also if you can we would like to see how it would look a a white and a green pickup.

[joshuamings]

I will do that tomorrow when I get off of work. Thanks for the comments.

[joshuamings]

A slightly modified bucket and color change with preview of trucks.
Josh

http://www.joshuamingsdesign.com/designoutpost/kandr/v1_2.png

[Senter]

Revisions coming later tonight!

[rpmahoney]

joshuamings
Can you make the green a tiny bit lighter, still like a hunter green but not almost black like it is now. Also can you take the bucket and make it deeper like the buckets on the excavators. so it is a little more o a U shape and less of a "bowl" shape. Also can you show this on the trucks again. However I would like to see the whole logo on the door, not jus the "K&R" part. Thanks I think we are getting somewhere now.

[BlueCherryGraphics]

Hi,

One from me...

[rpmahoney]

Coffeehousestudio
We have decided to switch to a dark green and orange color scheme. If you could change that and post it on a white and green truck that would be great. Thanks

[joshuamings]

Here is one with a lighter green and U shaped bucket.
Josh

http://www.joshuamingsdesign.com/designoutpost/kandr/v1_3.png

[pracus]

Hi! Do you want me to work on this project yet? Maybe some color changes or did you just resign from my proposal?

[BlueCherryGraphics]

Thanks for the feedback.

v2

[rpmahoney]

Coffeehousestudio
We really like your design version #2, however we would like it if you could some how make it more obvious that it is a bucket pushing dirt. Some people we have shown this too had trouble seeing that. Also it is not clear would is shown in the black and white version. Can you also make your colors more like the ones in joshuamings last version, slightly lighter on the green and a little more of a rusty orange.
Thanks

[BlueCherryGraphics]

Hello,

Here's another variation.

[rpmahoney]

joshuamings
we would like to see a couple changes. Could you reduce the space between the bucket and the "R" so that it almost looks like the r is sitting in the bucket. Also could you make the Excavating and incorporated text a little taller.

Jennifer
we just arent feeling the lastest revision. It also looks to close to some other companies around here. I dont know if you have anything elso you could do to make it more clear what is happening, or anymore variations on you design. Also the new orange is a little to red for us.

[BlueCherryGraphics]

v4

[BlueCherryGraphics]

v5

[joshuamings]

Here is an update with the changes suggested.
Josh

http://www.joshuamingsdesign.com/designoutpost/kandr/v1_4.png

[rpmahoney]

We have selected joshuamings version 1.4 as our logo. Please send the files and the font you used. Thanks everybody for your efforts.

[joshuamings]

A link to download your files has been sent to you by private message. Please go to the following link to find the message http://www.designoutpost.com/forums/private.php?.

After you click the link in my message choose "Save" to save the files to your computer, locate the files you just saved to your computer and then double click the .zip file to extract all the files to your computer. Please contact me if you have any problems.

Thank you
Josh

[abby]

Project Update: Project has been moved to Logo Project Archives