bgbg31
02-27-2006, 02:57 PM
(Admin code added by Palmer - 3EW320756B617950L)
Project Summary:
What text should be included in the main part of the logo?
Cash Yes! Card
What type of product or service do you offer?
We are a new credit card
How long have you been in business?
We are currently in formation, with a launch by the end of the summer
What do you hope to accomplish with your new identity?
We are looking to project a simple message to our customer: that they can use us as a solution to obtain credit
What are your long term goals?
When is the deadline for final entries before choosing a designer? March 13th, 2006
Audience Profile:
Please describe your existing audience
Our customer does not have any other credit cards, and we give him/her an opportunity to establish credit in a very straight forward application
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Up to the designer, needs to be utilized on a plastic credit
card.
Do you have any colors in mind for your logo? (if so, why?)
I would imagine Green is one of the colors but open to options
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No.
Communication Strategy:
What attributes would you like your logo to reflect about your business? We are a friendly credit card company that is looking to make the process easy, in order to extend credit
What is your tagline or slogan?
It's like cash in your pocket.
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used? Website, credit card, applications
Competitive Positioning:
Who are your competitors and what do you think about their logos? There are many innovative designed credit card out there.
List competitive URLs if possible
What sets you apart from your competitors?
Our customer typically is not approved by most credit card companies.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: It's like cash in your pocket
Project Summary:
What text should be included in the main part of the logo?
Cash Yes! Card
What type of product or service do you offer?
We are a new credit card
How long have you been in business?
We are currently in formation, with a launch by the end of the summer
What do you hope to accomplish with your new identity?
We are looking to project a simple message to our customer: that they can use us as a solution to obtain credit
What are your long term goals?
When is the deadline for final entries before choosing a designer? March 13th, 2006
Audience Profile:
Please describe your existing audience
Our customer does not have any other credit cards, and we give him/her an opportunity to establish credit in a very straight forward application
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Up to the designer, needs to be utilized on a plastic credit
card.
Do you have any colors in mind for your logo? (if so, why?)
I would imagine Green is one of the colors but open to options
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No.
Communication Strategy:
What attributes would you like your logo to reflect about your business? We are a friendly credit card company that is looking to make the process easy, in order to extend credit
What is your tagline or slogan?
It's like cash in your pocket.
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used? Website, credit card, applications
Competitive Positioning:
Who are your competitors and what do you think about their logos? There are many innovative designed credit card out there.
List competitive URLs if possible
What sets you apart from your competitors?
Our customer typically is not approved by most credit card companies.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: It's like cash in your pocket