[Project Complete] Due March 6th - Logo for new MotoBlade Unlocking Software - $150

[MinistryOfTruth]

Admin code added by Abby - 8KS28680DW068644L

Hi Guys, I'm looking to quickly make a logo for our new Motorola unlocking software - "MotoBlade". You can download the software from www.cell-unlock.com, which is one of our reselling sites, but the main site is yet to be created and will be made on the www.motoblade.net domain.

The key facts about this new software:
- Unlocks Motorola phones (which allows them to be used on any network provider, rather than just the network that they were bought from).
- Is very easy to use for our end-user customers.
- Requires no technical knowledge.
- Is constantly being updated so that it supports all the newest motorola models.

Our most important keywords are "Unlock Motorola" and the emphasis is on the simplicity of the software for users. I need this done as soon as possible - I look forward to working with you on this!

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Design Outpost Creative Brief Worksheet

Project Summary: Logo for MotoBlade Unlocking Software

What text should be included in the main part of the logo?
"MotoBlade (c)"

What type of product or service do you offer?
Unlocking services for Motorola cell phones. Check www.cell-unlock.com

How long have you been in business?
2 years.

What do you hope to accomplish with your new identity?
We are producing a new software called "MotoBlade" that will make unlocking easier for average-joe customers.

When is the deadline for final entries before choosing a designer?
6th March - I need this quickly :-)

Audience Profile:
For people looking to unlock their Motorola phones.

Perception/Tone/Guidelines:
What type of logo would you like?
Something sleek and eye-catching, that people will remember.

Do you have any colors in mind for your logo?
Nope

Communication Strategy:
What attributes would you like your logo to reflect about your business?
The face that it is for Motorola phones is pretty important, but don't use any of their trademarks.

What is your tagline or slogan?
"Unlock your Motorola today"

Where will your new logo be used?
On a new dedicated website www.motoblade.net, and also in the software itself.

Competitive Positioning:

Who are your competitors and what do you think about their logos?
Some logos are nice, but some are old-fashioned.

List competitive URLs if possible
http://www.unimotoplus.com/
http://www.mobtec.net/

What sets you apart from your competitors?
Our software is easy to use for customers without much technical experience. This is the most important thing.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Professional.

[gig]

Hi, I have two ideas.This one is "M" on "B" that symbolize unlock! :)

[gig]

and this one is symbolize an open/unlock :)

[Senter]

http://www.thinkkre8tiv.com/designout/MotoBlade1.png

[MinistryOfTruth]

Hi Gig,

Thanks for the samples. I like the ideas that you have submitted, but I'm not quite sure they are are striking enough. I think I'd like the logo and text to be a little more eye-catching, and maybe try experimenting a bit more with possible logo images.

I really want something that catches the eye...and I like the idea of a logo that represents the unlocking process, but It'd be better if this was even more obvious.

I'd definitely like to see more designs from you though. And also anyone else who is interested.

Best Regards,

Sina.

[Senter]

Any comments or suggestions on mine?

[Senter]

A blade slicing through a lock
http://www.thinkkre8tiv.com/designout/MotoBlade2.png

[MinistryOfTruth]

Hi there Bart,

I like your design a lot as well...I think it catches the sort of technical edge that our software has. But I'd like a touch more color in there, and maybe make it slightly more eye catching.

I like the way you've worked the text into the logo...my only other problem with it is the / between Moto and Blade which I don't think works too great. Play around with removing that and maybe adding some more color/effects and I think this could be really great.

Sina.

[Senter]

I was using the Motorola color scheme.

http://www.thinkkre8tiv.com/designout/MotoBlade3.png

[MinistryOfTruth]

That's really nice...I like it a lot. It'd be better if the text "Unlock your Motorola today" was a bit larger on the smaller version of the logo. Also, could you play around a bit with the color and give me a few different versions (i.e. red, green etc as well as the blue at the moment). That way I can choose which one I like to most a bit later.

[Senter]

http://www.thinkkre8tiv.com/designout/MotoBlade4.png

[MinistryOfTruth]

That looks quite nice as well. Could you increase the size of the "Unlock your Motorola Today" text on the small versions of the icon a bit more? Also, try a red version? It looks great though.

[Senter]

The Service Mark or tagline... is the same size in all versions of the logo. Do you want me to make it bigger in all versions? Just checking for the next round.
http://www.thinkkre8tiv.com/designout/MotoBlade5.png

[cazeyzman]

Here goes the first try. Something just sharp, I'll try something with the "lock idea" as well. All commenmts welcome :D

[MinistryOfTruth]

This is looking really good Bart...I like what you've done a lot. The size of the text looks good now...maybe change the color of he "Unlock Your Motorola Today" section to distinguish it from the rest of the icon? And I'll probably ask for 3 versions of the icon finally, one of each color you have made. Other than that...I think it looks almost perfect.

If anyone else has any ideas I'd be happy to look at some more before I make my final decision.

[MinistryOfTruth]

Thanks for that CazeyMan, nice first try. I'd like to have an image in there as well, that in some way either relates to Motorola cell phones or to unlocking. The font you've used is definitely interesting...but it needs some more visual effects to make it really appealing. Good work though...I look forward to seeing another revision based on these suggestions.

[Blesseville]

The key also has m's and b's on it. :)

http://www.medigraph.net/do/mb1.jpg

[MinistryOfTruth]

Hey Medigraph,

Not bad...but the image looks a bit old-fashioned and is not quite what I am looking for. I want the logo to be slick and modern, and eye-catch all at the same time. Maybe work on the fonts, coloring and graphics a bit...

[Senter]

http://www.thinkkre8tiv.com/designout/MotoBlade6.png

[MinistryOfTruth]

Great stuff Brad :-).

Waiting to see a few more ideas...

[Senter]

Ministry... not to be rude, but my name is Bart. LOL Easy mistake!

[MinistryOfTruth]

Sorry about that Bart...I have no idea where I came up with brad, sorry about that!

[eziey]

v1...with key hole:)

[MinistryOfTruth]

That's not bad at all...try to make it a lit more striking. I'm a sucker for cool text effects.

[MinistryOfTruth]

And by "lit" I mean "little"

[eziey]

v2:)

[cazeyzman]

Hello,
another look at it with a reference to the motorolla.
-Thanks again :D

[MinistryOfTruth]

Hi Guys, great work. I have a few things for each of you.

Bart - This looks really great. However, could I ask you to try a few different logos rather than just the simple one you have used? Maybe some things that involve Motorola (as we as unlocking). I'd like to see some more ideas, but I definitely like your work so far.

Cazyzman - I like some aspects of your designs, but I think it needs to be made a little tighter - try using some different colors, maybe some different fonts and make the "Unlock Your Motorola Today" text a little bigger. Also, some more text
effects are always nice :-).

Eziey - Your last logo looked a lot better. But I'd like to see the image (phone) worked on a bit, and maybe made to look a little more three dimensional (like the top text, which I really like).

Great work all round though. I'll probably look to finalize this project very soon, so I look forward to receiving what'll probably be one of the last revisions very soon.

[MinistryOfTruth]

Hi Guys,

Just to say...I've decided to change the name of the product to MBlade since I was worried about trademark issues with Motorola. Please go ahead and change the text to that.

Sorry about the inconvenience.

Sina.

[Senter]

With a MotoRazr! :yes:
http://www.thinkkre8tiv.com/designout/MotoBlade7.png

[MinistryOfTruth]

Hi Bart,

I don't really like this design as much as the ones before. Maybe backtrack a bit on the design style, and have a fiddle with the icon and see if you can produce something a bit better. And maybe increase the spacing a bit, and have a play with the general style and see what you come up with.

Best Regards,

Sina.

[Senter]

http://www.thinkkre8tiv.com/designout/MotoBlade8.png

[MinistryOfTruth]

maybe just go back to the old idea, with the lock and a circle and the shadow to the front. try playing with the lock icon a bit.

[Senter]

http://www.thinkkre8tiv.com/designout/MotoBlade9.png

[Senter]

http://www.thinkkre8tiv.com/designout/MotoBlade10.png

[MinistryOfTruth]

I think the last one makes you the winner Brad.

Can I close down this post and have it moved to "Revisions" so that we can make a few small adjustments by PM.

[MinistryOfTruth]

I mean Brat, of thinkkre8tive!

[MinistryOfTruth]

Bart!

[MinistryOfTruth]

Project Complete