heathersrussell
03-06-2006, 01:06 PM
Admin code added by Abby - 64W120803T753890X
Project Summary:
What text should be included in the main part of the logo? Contract to Close.....By Heather
What type of product or service do you offer? Real estate agents hire me to handle their contracts from the time they are signed until they close.
How long have you been in business? 2 months
What do you hope to accomplish with your new identity?
Trust, confidence
What are your long term goals? multiple offices
When is the deadline for final entries before choosing a designer? 7-10 days
Audience Profile: Keller Williams Realtors
Please describe your existing audience--6 -8 realtors
Who would you like to add to your audience? 20-30 Other Realtors
Perception/Tone/Guidelines: Professional, Articulate,
What type of logo would you like? Classic
Do you have any colors in mind for your logo? (if so, why?)
black, white , red---same colors as Keller Williams Realty
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No
Communication Strategy:
What attributes would you like your logo to reflect about your business? Efficient, convenient-on site, reliable, makes them look good
What is your tagline or slogan? Extra Time to Prospect, Extra Time to Sell, Extra Time For You
What is the overall message you are trying to convey to your target audience?
Why waste your time doing paperwork and worrying about the details when you could be out selling?
Where will your new logo be used? Cards, Emails, Stationery, Flyers, Conventions
Competitive Positioning:
Who are your competitors and what do you think about their logos? Not many competitors that specialize. Most are assistants that do everything.----confusing logos.
List competitive URLs if possible www.the assistantshop.com, anotherme.com
What sets you apart from your competitors? knowledge- 14 years in real estate, 2.5 in mortgage business
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Treating your customers as if they were my own.
Project Summary:
What text should be included in the main part of the logo? Contract to Close.....By Heather
What type of product or service do you offer? Real estate agents hire me to handle their contracts from the time they are signed until they close.
How long have you been in business? 2 months
What do you hope to accomplish with your new identity?
Trust, confidence
What are your long term goals? multiple offices
When is the deadline for final entries before choosing a designer? 7-10 days
Audience Profile: Keller Williams Realtors
Please describe your existing audience--6 -8 realtors
Who would you like to add to your audience? 20-30 Other Realtors
Perception/Tone/Guidelines: Professional, Articulate,
What type of logo would you like? Classic
Do you have any colors in mind for your logo? (if so, why?)
black, white , red---same colors as Keller Williams Realty
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No
Communication Strategy:
What attributes would you like your logo to reflect about your business? Efficient, convenient-on site, reliable, makes them look good
What is your tagline or slogan? Extra Time to Prospect, Extra Time to Sell, Extra Time For You
What is the overall message you are trying to convey to your target audience?
Why waste your time doing paperwork and worrying about the details when you could be out selling?
Where will your new logo be used? Cards, Emails, Stationery, Flyers, Conventions
Competitive Positioning:
Who are your competitors and what do you think about their logos? Not many competitors that specialize. Most are assistants that do everything.----confusing logos.
List competitive URLs if possible www.the assistantshop.com, anotherme.com
What sets you apart from your competitors? knowledge- 14 years in real estate, 2.5 in mortgage business
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Treating your customers as if they were my own.