[Project Complete] Sept 27 : $150 : Meeting & Trade Show Logo

[pjhm]

Admin code added by Abby - 1Y195475N3464901F

Logo Design Assessment

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To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:

Design Outpost Creative Brief Worksheet

Project Summary:
What text should be included in the main part of the logo? - the meeting theme, show name, dates and location:
Catch the Wave
Super Regional Meeting & Buying Show
March 25 - 28, 2008
Borgata Hotel, Atlantic City, NJ

What type of product or service do you offer?
Regional Meeting & Trade Show for College Bookstore Associations

How long have you been in business?
1 year for this entity, the associations have been around 30 - 40 years

What do you hope to accomplish with your new identity?
Convey the excitement of the Meeting & Show thru the graphic developed around the meeting theme, Catch the Wave.

What are your long term goals?

When is the deadline for final entries before choosing a designer?
September 27, 2007

Audience Profile:
Please describe your existing audience
Campus Bookstore Personnel and the Vendors they do business with

Who would you like to add to your audience?

Perception/Tone/Guidelines:
What type of logo would you like?
Professional but fun

Do you have any colors in mind for your logo? (if so, why?)
Well, waves are blue/green so something that looks like ocean color. Would like a 4 color and 1 color version of the logo

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
An ocean wave and anything else the designer feels would properly convey the theme, Catch the Wave, for a college bookstore conference

Communication Strategy:
What attributes would you like your logo to reflect about your business?
It's a great meeting & trade show!

What is your tagline or slogan?
Catch the Wave is the meeting theme - the logo/graphic is just for this meeting

What is the overall message you are trying to convey to your target audience?
This meeting and trade show will be great, exciting, state of the art, must attend

Where will your new logo be used?
Registration packets, meeting signage, imprinted on tote bags, conference binders, conference folders, possibly on the name badges (if large enough but this isn't of primary importance) and meeting giveaways - maybe t-shirts, mugs - but predominantly it will dominate our registration materials - take up just about the whole front cover.

Competitive Positioning:
Who are your competitors and what do you think about their logos?

List competitive URLs if possible

What sets you apart from your competitors?

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

[Leclerk]

Hi! Book, wave, meeting...



Cheers.
Bojan

[pjhm]

Thank you. I appreciate your prompt reply and attention to details in my post. My overall goal is to generate excitement for attending this Meeting & Trade Show and although your graphic is easy on the eyes - I'm not sure it would get me excited about going to the event. I think I'm looking for the graphic to be the focal point - not the words. And I think I need more colors than just blue. Maybe yellow/sunshine, maybe something actually catching the wave. Maybe the book part isn't necessary in the graphic.

[BlueCherryGraphics]

v1

[Blesseville]

[pjhm]

Thank you all for replying. That is very much appreciated. Couple things.

1. The graphic should be the focal point - not the name of the show

2. I want it to generate excitement, 4 colors, not all blues - maybe sunlight, maybe a surfer (if it can still look professional). The purpose of the graphic is to get people excited about attending the event.

3. I want a wave in there to tie in with the theme "Catch the Wave" - every conference they've done for 40 years has been as booksellers so the focus should not be on the book, not necessary to have a book in the graphic.

Thanks so much

[Leclerk]

[pjhm]

Originally Posted by Logoholik

hi there,

we like this one. I like your colors but the meeting chair would like to see the same graphic in teal blue, dark blue, and chocolate or mocha brown with white accent

thanks!

[Leclerk]

[rood]

I'll have something up soon.

[pjhm]

I never got your idea:-(

[Leclerk]

Thanks, here is additional color variation...

[BlueCherryGraphics]

Will post another concept shortly.

[BlueCherryGraphics]

V2

[pjhm]

Originally Posted by Logoholik

Thanks, here is additional color variation...

OK - think we're almost there! She would like to see the Super Regional.... and Bogata... lines in the brown and the little wave in aqua.

thanks!

[Leclerk]

Sure thing. Here it is...

[pjhm]

Originally Posted by Logoholik

Sure thing. Here it is...

Thank you! We want to go with this!

What do i do now?

Pam

[BlueCherryGraphics]

Congratulations Bojan.

This thread has been moved to the Revisions Forum.

Pam, please post a note in the thread once you receive the final files.

Thanks!

[Leclerk]

Pam, thanks for choosing my design proposal. Plase go to http://www.designoutpost.com/forums/private.php? where you can find download link to your logo files.

Cheers,
Bojan

[pjhm]

Got it! Can you give me the name of the font please?

thanks so much!

pam

[Leclerk]

Font info sent via private message.

Cheers,
Bojan

[BlueCherryGraphics]

PROJECT UPDATE: This thread has been moved to Logo Project Archives.