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Old 06-10-2005, 05:06 PM
Palmer's Avatar
Palmer Palmer is offline
Design Outpost Founder
Join Date: Nov 2002
Location: Stow Ohio - U.S.A.
Posts: 16,226
Logo Design Assessment

To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:

Design Outpost Creative Brief Worksheet

Project Summary:
What text should be included in the main part of the logo?

What type of product or service do you offer?

How long have you been in business?

What do you hope to accomplish with your new identity?

What are your long term goals?

When is the deadline for final entries before choosing a designer?

Audience Profile:
Please describe your existing audience

Who would you like to add to your audience?

What type of logo would you like?

Do you have any colors in mind for your logo? (if so, why?)

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

Communication Strategy:
What attributes would you like your logo to reflect about your business?

What is your tagline or slogan?

What is the overall message you are trying to convey to your target audience?

Where will your new logo be used?

Competitive Positioning:
Who are your competitors and what do you think about their logos?

List competitive URLs if possible

What sets you apart from your competitors?

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

Thank you for choosing Design Outpost
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