Admin code added by Abby - 0MU32809CJ5217111
Project Summary:
Logo for “Pipsqueak Playhouses” a new custom playhouse builder.
What type of product or service do you offer?
We build high quality custom playhouses for kids. These playhouses are built to the same standards as real houses.
How long have you been in business?
Start-up
What do you hope to accomplish with your new identity?
This will be the foundation for branding the company
When is the deadline for final entries before choosing a designer?
Feb 19th
Audience Profile:
Please describe your existing audience
Affluent families with children. The play homes range in price from $3,000 to $25,000. The logo has to connect with the adults more than with the kids since the parents will be purchasing this for themselves as much as they will for their kids.
Perception/Tone/Guidelines:
What type of logo would you like?
I am open to ideas
Do you have any colors in mind for your logo? (if so, why?)
I like the color scheme at this site
www.landofnod.com
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I am open to ideas
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Upscale, creative, quality
What is your tagline or slogan?
I have not created one yet.
Where will your new logo be used?
Business cards, website and all marketing collateral.
List competitive URLs if possible
www.lilliputplayhomes.com - I like this logo
www.lapetitemaison.com - I like this logo
www.customplayhouses.com - Logo is too preschoolie
www.barbarabutler.com - Logo is too preschoolie
www.practicalfolly.com
What sets you apart from your competitors?
Quality and customer service