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Need graphic designed for product logo - $125
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
My product is called the swarm system. I'd like the text to appear with a full stop after each letter e.g.
S.W.A.R.M.
I'd also like to include the text
Strategic Wealth Aligned Response Marketing
What type of product or service do you offer?
This is video training product that teaches people how to create their own website and generate a massive amount of targeted buyers/traffic to that website using very specific strategies.
How long have you been in business?
This is a new product
What do you hope to accomplish with your new identity?
The image should emit integrity, authority, dignity, security, trust, intelligence, reliability but also have a kind of casual appeal.
What are your long term goals?
To be a global resource that helps and encourages everyday people that are struggling with mortgage repayments and other general bad debt to lift themselves out of it, earn extra money and build wealth by building multiple streams of income, easily, through the use of the Internet and then educating them on how to use that money intelligently to create wealth and financial stability in their lives.
When is the deadline for final entries before choosing a designer?
30th May 2008
Audience Profile:
Please describe your existing audience
Leaning towards a more male audience between the ages 19-50yrs. The majority will be in the business opportunity market (Average people looking to create some extra income, non-techy.), online business owners and people interested in wealth creation, investing and stock markets etc.
Who would you like to add to your audience?
The above
Perception/Tone/Guidelines:
What type of logo would you like?
Following on from the
What do you hope to accomplish with your new identity? question above; I'd like to convey this through a logo that emits a military style feel. I'd like to use a military style wing crest like this one -->
http://www.turtletrack.org/Issues02/...Wings_logo.jpg
and have the letters
S.W.A.R.M. under it. I'd like the font style for these letters to be an army style like courier for example (
S.W.A.R.M.)or something like
. This could then be enclosed/inside a circular badge like this for example
http://www.alfaroent.com/catalog/ima...%201-31-05.jpg
or this
http://www.gmu.edu/departments/ROTC/...MU%20Crest.jpg
If the words
Strategic Wealth Aligned Response Marketing could be printed around the edges of the badge like UNITED STATES ARMY as in the example above that would be amazing!
Also since this is a website product that boosts your traffic, wealth and success rates etc if some sort of feature could be included that implies "elevation" or "rising to the top!" etc. An effect of energy with the direction of the movement veering upwards.The images that come to mind have a moving motion to it somewhere in the image, swooping upward arrow or 'swarm etc
http://www.equatiamarketing.com/images/rgraph.jpg . I hope this makes sense!
Do you have any colors in mind for your logo? (if so, why?)
Reds,Greys and blacks. I think these convey integrity, authority, dignity, security, trust, intelligence, reliability. A good example of what I mean can be found on the header logo of this website-->
http://masscontrolsite.com/blog/
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The wings and badge type examples above.
http://www.turtletrack.org/Issues02/...Wings_logo.jpg
http://www.alfaroent.com/catalog/ima...%201-31-05.jpg
http://www.gmu.edu/departments/ROTC/...MU%20Crest.jpg
Communication Strategy:
What attributes would you like your logo to reflect about your business?
The product logo should convey integrity, authority, dignity, security, trust, intelligence, reliability but it's important that it's not too serious looking that they might think the product is difficult to use. It has to have a relaxed feel. Casual. Fun even like you would see in boot camp logos
http://www.pbase.com/bogieview/image...757/medium.jpg
What is your tagline or slogan?
The product doesn't have one. But if it did it would probably say
The S.W.A.R.M. System - Take Control!!
What is the overall message you are trying to convey to your target audience?
Trust this system. It will help you regain control of your present finances and secure your financial future.
Where will your new logo be used?
As the background image on the desktop of my PC when doing a screen recording video. On the front cover of the guides and manuals that accompany the course. On the main website.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Most competitors logos look cheap and gimmicky. I want a solid dependable image for this product.
Gimmicky type image-->
http://viralurl.com/images/ViralURL_header_new1f.GIF
Solid dependable type image on the mass control site-->
http://masscontrolsite.com/blog/
What sets you apart from your competitors?
I'm not a get rich quick scheme Internet business. I'm a get rich slowly and keep it business. I desperately want my subscribers to know this and that is why I need to emit that via my product logo.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Dependable wealth creation strategists.
Okay I'm done. I tried to give AS MUCH detail as I could because that's what your guidelines ask for. I hope I haven't overwhelmed, confused or deterred anyone.
I'm very excited about seeing your designs! I think it's an amazing skill you all have! I've placed this bid at $125 but if there's a facility to tip I will definitely be giving one if you can come close to the above specs!
Please let me know if you need any more details.
Thanks and very best regards,
Buck
[ProjectClosed]Due May 30th : $125 : Need graphic designed for product logo -
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