(Admin code added by Palmer - 2236168131720091D)
Project Summary:
What text should be included in the main part of the logo?
"Design Deity" for sure. The tagline: "Divine Design for Photographers" is optional.
What type of product or service do you offer?
Design Deity will be a website that sells photoshop templates and other design elements to professional photographers. The site will incorporate the work of multiple designers.
How long have you been in business?
New biz
What do you hope to accomplish with your new identity?
Appear visually interesting, appeal to both photographers and designers
What are your long term goals?
I would love to be the etsy of design elements created for the professional photographer
When is the deadline for final entries before choosing a designer?
March 12
Audience Profile:
Please describe your existing audience
New project, they don't exist yet. They will eventually be photographers, many who are starting a new business who are looking for branding materials, or experienced photographers who want new marketing materials, photoshop templates, ect. My secondary audience are designers who would like to contribute work to be offered up for sale. Most of the designers are likely to be photographers who do their own graphic design.
Who would you like to add to your audience?
Photographers who create their own pieces and would like to sell them to other photographers, designers who would like to market to photographers, and photographers who would like to purchase designs.
Perception/Tone/Guidelines:
What type of logo would you like?
Seems the photography industry is really interested in grunge patterns/backgrounds right now, so I'm open to that direction. It's the direction I'm currently going, however I'm pretty open minded to taking the site a whole other direction if I find a logo that sings to me. I think I'd like the logo to be more horizontal or landscape in orientation to work well with web design.
Do you have any colors in mind for your logo? (if so, why?)
Right now, I'm leaning towards this color scheme:
Which is: 850504, ASA2277, FPF8E4
I think I want the logo itself to be the red color.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Not necessarily. Here is where I am at when starting this project:
To get this I was inspired by:
However, I'm not married to this design and am free to go ANY direction.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Creative, attention to detail, slick-looking
What is your tagline or slogan?
Divine Design for Photographers
What is the overall message you are trying to convey to your target audience?
Appearances are important. We've got the goods here.
Where will your new logo be used?
Primarily at the website:
http://designdeity.com Also in banner advertising on photography forums, a version will also be used on Twitter, Facebook and other social networks. Almost exclusively online.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Some are good, some not so good. Because it's a website-driven business, it kind of depends on how well they incorporate it into their site.
List competitive URLs if possible
http://www.simplycouturedesigns.com/
http://www.lchphotography.net/index2.php?v=v2
http://www.mppdesigns.com/
http://jensfabulousstuff.com/
http://www.littledreamerdesigns.com/index.php
http://www.tazdesign.blogspot.com/
http://www.swissmissdesignhaus.com/
http://mylilcreations.blogspot.com/
http://www.dianahall.com/templates.html
http://jamieschultzdesigns.com/
http://www.jennastemplates.com/
http://heathermcbride.typepad.com/doindesign/
http://www.luxecetera.com/
http://www.mydesignerstudio.com/cafe/
http://www.buttonsandbowsphotography.com/fittoprint/
http://www.beyondredandgreen.blogspot.com/
http://announcingababy.com/
What sets you apart from your competitors?
One difference: this will be a collection of many designers' offerings. So it's a service to designers as well as photographers.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Creative
Linear Mode
