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To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
All Star Plumbing
What type of product or service do you offer?
Plumbing Contractor
How long have you been in business?
13 years
What do you hope to accomplish with your new identity?
Brand all advertising with new logo
What are your long term goals?
When is the deadline for final entries before choosing a designer?
March 8,2010
Audience Profile:
Please describe your existing audience
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Simple clean logo
Do you have any colors in mind for your logo? (if so, why?)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Star
I like most of these designs
http://www.designoutpost.com/forums/...ead.php?t=3077
Communication Strategy:
What attributes would you like your logo to reflect about your business?
What is your tagline or slogan?
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used?
shirts, buisness cards, invoices, truck signs, website
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
a mix of awesome ideas!
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