[Project Complete] - Logo for new start up dental office - $250

[tonynguyendds]

(Admin code added by Palmer - : 32148274M4740632C)

Project Summary:
What text should be included in the main part of the logo?

the name of our office is "Discover Dentistry of Sachse" and/or "DDS"

What type of product or service do you offer?

General dentistry, fillings, cleanings, crowns, etc


How long have you been in business?

new office

What do you hope to accomplish with your new identity?



What are your long term goals?

awareness in the community about our dental office and a strong reputation of quality and integrity

When is the deadline for final entries before choosing a designer?

March 12, 2012

Audience Profile:
Please describe your existing audience

families, median age 30

Who would you like to add to your audience?

anyone who needs a good, modern, friendly dental office

Perception/Tone/Guidelines:
What type of logo would you like?

an image accompanied with our business name or the "DDS"

Do you have any colors in mind for your logo? (if so, why?)

gray, black, white, and/or blue
NOT red, yellow, or green

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

anything dental related but preferably anything related to discovery like a compass or magnifying glass, etc

maybe a compass in the 'o' of 'discover'

maybe the use of both discovery and dental images?




Communication Strategy:
What attributes would you like your logo to reflect about your business?

modern equipment, friendly staff and doctors

What is your tagline or slogan?

'discover a new dental experience'

What is the overall message you are trying to convey to your target audience?

discover your friendly neighborhood dentist offering the best in oral care

Where will your new logo be used?

advertising, on the office doors and windows, on the building, pretty much everywhere

Competitive Positioning:
Who are your competitors and what do you think about their logos?

very little competition in our area, but the logos of the other dentists are not particularly impressive

List competitive URLs if possible

What sets you apart from your competitors?

our office is owned by dentists and not by a large corporation so our office is concerned with you not our profits

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

discover a new dental experience