[Project Complete] - Footwear Catalogue - $400

[LouAnne Knopp]

(Admin code added by Palmer - 1WB59100556319343)

Hi we are wanting a footwear cataloge. This should be 24-26 pages. We currently have an online offering of this on our web site at www.orthotic.ca. We are a prescription orthotic manufacturer that also offers brandname footwear. We will need a few lifestyle images in a professional format. Although there are a number of pages, once the format is done each page is somewhat of a duplication. the page size is 81/2 x 11. We will also include a few images of our orthotics, likely one orthotic image for each style catagory of footwear. Thank you in advance.

[bogglins]

is this for print or pdf only?

[LouAnne Knopp]

Originally Posted by bogglins

is this for print or pdf only?

This is for print, we have the high res pictures to match the ones on our website. Thanks

[glyphica]

Just wanted to let you know, I will be posting a couple design/layout ideas in the next couple days.

Thanks!
Stephanie

[glyphica]

Do you have your logo separate from your web banner that you can provide me. I'm working on an idea right now.

Thanks,
Stephanie

[glyphica]

[LouAnne Knopp]

Originally Posted by glyphica

Here is our logo, If you can just use the footwear images off our website for now then we will replace them with the high res once we have a layout. We are looking to include a few lifestyles pictures and the footwear in catagories, as they are on the web. Thanks so much for your interest.

[LouAnne Knopp]

Originally Posted by glyphica

Hi, Have you had a chance to look again??

[glyphica]

Hi LouAnne,

I wasn't quite sure if you were wanting changes to my design? Or did you just want me to add the other footwear images and another lifestyle photo?

Thanks,
Stephanie

[LouAnne Knopp]

Originally Posted by glyphica

Hi LouAnne,

I wasn't quite sure if you were wanting changes to my design? Or did you just want me to add the other footwear images and another lifestyle photo?

Thanks,
Stephanie

Hi Stephanie,
I think the design is a good start. These pages are set up nicley as banner pages for the catagories. We will need one page like this for each of the catagories as seen on our website footwear front page. We do not have a childrens section as of yet, so will not need pages for childrens images. The format I think will work if you use a page as you have designed with a lifestyle picture and room for images of a couple of recommended orthotic devices, for each catagory, along the bottom, basically like you have it. So, what we need to do is create the pages that group the footwear images. Do you have an email address??

[LouAnne Knopp]

Hi Stephanie, Hopfully you have been able to work on our project. Do you have anything new for us, we are kinda getting on a bit of a time crunch. Let me know if you can move ahead. Thanks so much.

[glyphica]

Yes, I have, I will post later this evening.

[glyphica]

v2

[LouAnne Knopp]

Here is an example of the format we are looking for. So, one image at the beginning of each catagory and then the pages that follow should be something like this.

[djaka]

Permission to add other idea
thank you

[LouAnne Knopp]

Originally Posted by djaka

Permission to add other idea
thank you

Hi, Thank you. Yes. We need a commitment to work this through within a week or so. Can you do this? Your concept is working in the right direction. We do want to keep with our color scheme, greens like our logo, but feel free to add color as well. You noticed I'm sure that we have 4 style catagories for each mens and ladies. We will need a section for each. At the start of each section we would want a lifestyle picture along with an image of an actual orthotic, the type of orthotic we would reccomend for the style group and then the pages that follow will have a mix of the footwear, all the styles that you see on our website, with a few random lifestyle pics mixed through these pages for interest. Also, instead of just lining up the footwear we would want to see a somewhat random placement, maybe with a few larger pictures of the footwear and then some smaller ones, this would work well when we have stles that we are showing in more than one color. See what you can do but we are more than happy to get this going and done! We do need to have the working files included in our offering at the end of the process, Thanks so much.

[djaka]

Hi, Yes sure, I could do it. My idea is to have different color scheme for each categories. As long as the materials supplied, then we can start it
regards.

[LouAnne Knopp]

Originally Posted by djaka

Hi, Yes sure, I could do it. My idea is to have different color scheme for each categories. As long as the materials supplied, then we can start it
regards.

OK great! Can you please start with the concept and just use the images off our website and we will upload the high res to replace them asap. Thanks so much!

[djaka]

hi, apologies, is this meant that you already choosing me as the designer to work on this project?
thank you

[LouAnne Knopp]

Originally Posted by djaka

hi, apologies, is this meant that you already choosing me as the designer to work on this project?
thank you

Yes, for sure if you can get this done under the timeframe. Thanks so much.

[djaka]

Yes I could work on it

[LouAnne Knopp]

Originally Posted by djaka

Yes I could work on it

ok great! hopefully we will make some headway on monday. Please forward your progress as soon as possible. Thanks again.

[djaka]

The catalog would be set as
1. Women's Footwear
- Sandals
- Athletic
- Casual/Dress
- Orthopedic

2. Men's Footwear
- Sandals
- Athletic
- Casual/Dress
- Orthopedic

or
1. Sandals
- Men
- Women
2. Athletic
- Men
- Women
3. Casual/Dress
- Men
- Women
4. Orthopedic
- Men
- Women
which type of cataloging you preferred?

Also the image for lifestyles,
should we just pick them from the website, or could we pick from the image stock and then you provide the high res version of that (in case that we need images that fit the category)?
thank you

[djaka]

Hi, this is sample of lay out according to your description above.
Please let me know if this is ok,
thank you

[djaka]

the athletic category

[LouAnne Knopp]

Originally Posted by djaka

the athletic category

The catalog would be set as
1. Women's Footwear
- Sandals
- Athletic
- Casual/Dress
- Orthopedic

2. Men's Footwear
- Sandals
- Athletic
- Casual/Dress
- Orthopedic
But we should mix up the brands throughout each category so put the brand logo in each description. Our logo will be on the cover only, you can take it off of the pages, the start of each category will have the lifestyle pic plus the orthotic pics on the same page not on the shoe page. we need to lighten everything up by using screened color and removing the heavy blocks for the descriptions, also have a look on the description should be beside the heading ie. color: Blue/Black/Green not
color:
Blue/Black/Green ect. I would also like a sidebar on all of the shoe pages, like the example higher on the page, perhaps on the outside of the page. Our phone number and website should be added to each page in small text at the bottom, 1-800-887-7138 orthotic.ca as well incorporate out tag line "Making great strides"

Thanks for getting on this so quickly.

[djaka]

Hi,
Please correct me, the categories here are Sandals, Athletic etc, so we would have 8 lifestyle pictures or just the Women's Footwear and Men's Footwear (2 lifestyle pictures). Or both so there will be 10 lifestyle pictures.

[djaka]

also how many orthotic would be in each page? (this would make the lifestyle picture smaller).
thank you

[LouAnne Knopp]

yes 8 lifestyle pics, most of the lifestyle pages will have just one orthotic pic but a few may have 2. the first page of each category could have women's athletic in the sidebar, then women's sandal in the sidebar to start the next section ect.

[djaka]

hi, this is the revised layout
thank you