Project Complete] A series of 3 related logos for Biomedical company - $400

[vpsandm]

(Admin code added by Palmer - : 4T3610757C978614C)

Project Summary: What text should be included in the main part of the logo?
· Logo 1. Oxford Biomedical Technologies, Inc.
· Logo 2. Oxford Clinical Laboratory
· Logo 3. Oxford Nutritional Center


What type of product or service do you offer?
Oxford Biomedical Technologies, Inc.:
· Medical instrumentation for food sensitivity testing

Oxford Clinical Laboratory:
Medical reference laboratory that specializes in food sensitivity testing


Oxford Nutritional Center:
· Wellness centers/clinics
· Medical Nutrition Therapy
· Nutritional supplements

How long have you been in business?
· Since 1995

What do you hope to accomplish with your new identity?
· The feel of a long-standing, credible, authoritative and reputable entity
· Better internet presence

What are your long term goals?
· Successfully create an identity and industry for food sensitivity within mainstream medicine


When is the deadline for final entries before choosing a designer?
· April 2^nd

Audience Profile: Please describe your existing audience
· Biomedical laboratories
· Healthcare practitioners of all types
· Patients with food sensitivity related illness

Who would you like to add to your audience?

Perception/Tone/Guidelines:
What type of logo would you like?

Do you have any colors in mind for your logo? (if so, why?)
· Not really

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

· No

Communication Strategy: What attributes would you like your logo to reflect about your business?
· Professional, Authoritative, Technologically Advanced, Established

What is your tagline or slogan?
· Solving the puzzle of diet-induced inflammation and symptoms

What is the overall message you are trying to convey to your target audience?
· Oxford Biomedical Technologies is an authoritative and technologically advanced biomedical company
· Oxford Nutritional Centers is the leading and most complete clinical resource for food sensitivity related illness

Where will your new logo be used?
· Website
· Printed marketing materials
· Letterhead
· Tradeshow artwork and banners
· Business cards

Competitive Positioning:
Who are your competitors and what do you think about their logos?
· ImmunoLabs – not bad
· ALCAT Worldwide – not bad
· Genova diagnostics – not bad

List competitive URLs if possible
· http://www.gdx.net/
· www.immunolabs.com
· www.alcat.com

What sets you apart from your competitors?
· Most advanced and best blood test on the market (patented)
· Superior clinical utility
· Certification course for dietitans

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
· Authoritative

[glyphica]

Hello, here's a couple options from me

[glyphica]

v2

[vpsandm]

Thanks for your efforts! First impressions: I like version 2 better than version one. An interesting concept/tie-in to the 3 different aspects would be some type of interconnection or attachment between the abstract symbols representing the 3 aspects of our business. Version 1 has 2 symbols connected. Perhaps you can combine 3 symbols in some form? And connections don't have to necessarily be like a chain - they could also be side by side. Also would it be possible to have a small pic inside of each of the symbols to depict something about that aspect of the organization. For example, perhaps you could have a test tube inside one symbol to represent the lab; a patient and doctor inside the symbol to represent Oxford Nutritional Center? Also, I like the font of Version 2 better than Version 1.

[im3d]

my entry

[nhr]

Hello



Thank you.

[brunocalvin]

v1

[brunocalvin]

v2

[brunocalvin]

v3

[nhr]

[QuirkDesign]

[glyphica]

Thank you for the feedback. Here is my revision

[vpsandm]

I really like how these are going. Will have some specific feedback tomorrow once our consultants look at the logos. Thanks everyone!

[vpsandm]

http://www.chemtrust.org.uk/index.php

This is an example, though not as polished as I would like, of the interconnecting symbols with graphics inside of each symbol.

[QuirkDesign]

Minor improvements to the lettering (which is custom).

[brunocalvin]

Hi. Here's another one from me.

[im3d]

version 2.0

[nhr]

[nhr]

Layout variation:

[vpsandm]

Thank you all for your fine efforts! There are several ideas that are interesting to us and we will provide feedback shortly. However we have had to extend the project deadline due to some personal situations that arose with some of our key members who will be providing the feedback. Therefore we have to extend the project deadline to Thursday the 5th. Thanks for your understanding!

[gig]

Hi, this is my entry. This is based on idea of bio hazard logo, but I connect it with each business line symbols

[gig]

This is the feedback from client via pm, so I post here:

=========
Quote from client:

I like yours the best
But there are some refinements that need to be made:
1. The outlines around each hexagon should be uniform and solid
2. The icons/line drawings inside the hexagons would be as follows
a. The hexagon for Oxford Biomedical Technologies should be a degranulating cell, which I can provide in a form you can cut out

b. The hexagon for Oxford Clinical Laboratories would be test tubes instead of a beaker
c. The hexagon for Oxford Nutritional Center would be the LEAPing man from our LEAP logo, which I can provide from a form you can cut out

3. The Oxford Biomedical Technologies logo would have all 3 hexagons, but the other 2 logos would have a single hexagon.
========

Ok I will post revision soon!

thanks
gig

[davegk]

nevermind...

[gig]

hi vpsandm,
would you please provide these? :

thanks

Originally Posted by vpsandm

a. The hexagon for Oxford Biomedical Technologies should be a degranulating cell, which I can provide in a form you can cut out

c. The hexagon for Oxford Nutritional Center would be the LEAPing man from our LEAP logo, which I can provide from a form you can cut out

[gig]

Hi, this is the revision. I have 2 option of hexagonal shape as you will see in the next post

[gig]

option 2

[vpsandm]

Hi Gig,

The degranulating cell should go inside the Oxford Biomedical Technologies hexagon. I have attached a high res logo. Just the cell portion should be used.

The hexagons should have borders that are not fading- border thickness should be uniform all the way around…the thickness about half the thickest part as they are right now and I think it will look better.

There should only be one test tube in the Oxford Clinical Laboratory hexagon. Can you try a different style than the one you currently use.

Thanks!

[gig]

Hi, here it is now the correction based on your change request ;-)

[vpsandm]

Hello Gig,

There are a few refinements that we would like made to the logos.

The first is if you can use caps only on the first letter of each word and lower case for the rest.

Please use arial narrow font, black color.

Please make each hexagon with sharper corners.

Also, please make the color of each hexagon matchup with the image inside. For example, the LEAPing man is a mauve - plummish type color (logo attached). The hexagon should be the same color.

The degranulating cell is actually the entire circle and the smaller parts, not just the smaller parts. That hexagon should be red to match the logo.

Now sure what color the main logo hexagon should be. I will leave it to your artistic skill to come up with a matching color.

Thanks!

[gig]

hi, thanks for feedback, but I'm now out of town this weekend. I will update this on Monday