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[Project Complete] - Riverside Market logo - $150
(Admin code added by Palmer - : 2HT44154J1403000W)
Project Summary:
What text should be included in the main part of the logo?
Riverside Market
What type of product or service do you offer?
Our main business is: Ice Cream, Bulk Foods, and Fresh Michigan Produce. We also have some convenience store items like pop, milk, chips, etc. but its kind of more geared towards a farmer's market.
How long have you been in business?
Just starting out. Hoping to open in April.
What do you hope to accomplish with your new identity?
Get Customers
What are your long term goals?
Keep the Customers!
When is the deadline for final entries before choosing a designer?
April 5
Audience Profile:
Please describe your existing audience
None
Who would you like to add to your audience?
Any One
Perception/Tone/Guidelines:
What type of logo would you like?
A natural country look.
Do you have any colors in mind for your logo? (if so, why?)
No. Our store colors are barn red entry doors, modest white kitchen, simply beige main store with hot cocoa accent walls. White exterior.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Fresh, clean, affordable, friendly
What is the overall message you are trying to convey to your target audience?
Fresh, clean, quality goods at competitive prices with friendly small town service.
Where will your new logo be used?
Everywhere
Competitive Positioning:
Who are your competitors and what do you think about their logos?
http://stucchisicecream.com/
http://coldstonecreamery.com/
What sets you apart from your competitors?
Three types of businesses in one store.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Fresh, clean, quality goods at competitive prices with friendly small town service.
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