(Admin code added by Palmer - : 16B38603FM7404107)
Project Summary:
What text should be included in the main part of the logo?
NameGears.com - This could be all caps, all lower case, or mixed case.
What type of product or service do you offer?
This is a new website that will be initially rolled out in 3 stages:
1. Enable visitors to generate random names for role-playing games.
2. Display baby names and name combinations.
3. Business name generation.
How long have you been in business?
This is a new website.
What do you hope to accomplish with your new identity?
Encourage repeat site visitors.
What are your long term goals?
Later site improvements will be to suggest character first and last names for authors, and eventually generate names for additional business-like purposes.
When is the deadline for final entries before choosing a designer?
May 7
Audience Profile:
Please describe your existing audience
For the role-playing piece, it’s primarily male with an age range between 17 and 35.
For the baby names piece, it would be women between the ages of 25 to 35.
Perception/Tone/Guidelines:
What type of logo would you like?
A logo that is simple, professional, approachable, and with perhaps a little personality. Something with clean lines, one or two colors, and an attractive font like Helvetica Neue or Franklin Gothic for instance.
Do you have any colors in mind for your logo? (if so, why?)
A single color with grey would work, or two contrasting colors. Green, purple, blue, and orange have stuck in my mind. I don’t want all of those on one logo though! I like good contrast, like blue-orange, blue-yellow, or purple-orange – something artistically balanced. FedEx colors are attractive. You may have better ideas on this.
The template that I intend to build around the logo identity will be minimalist. See
http://www.biblepilot.com/ for an example of what I mean by minimalist. That logo, by the way, was from Design Outpost.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Gears or cogs. A few ideas would be to incorporate those into the lettering. For instance, the letters “a”, “e”, or “g” lend themselves to being turned into gears. Putting gears into the lettering is not required, as you may have better ideas for conveying this.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
That the site is easy to use, fast, and friendly.
What is your tagline or slogan?
None yet, but I’m open to suggestions.
What is the overall message you are trying to convey to your target audience?
If you need to generate a new name, or are looking for name ideas, try our website. Let us help you with the name generation process.
Where will your new logo be used?
On the namegears.com website.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
See competitive URLs below.
These are a small sample. Most I’ve seen are too much targeted toward their niche (fantasy or baby names), too generic, or too busy. The namegears.com site logo needs to be more professional, and capable of branding all of those needs.
List competitive URLs if possible
http://www.behindthename.com/random/
http://www.fakenamegenerator.com/
http://www.babynames.com/
http://www.businessnamegenerator.com/
What sets you apart from your competitors?
NameGears.com will be built as a multi-purpose site, to handle several name generation needs, not just needs for one niche.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
New names made fast and easy.
Other:
I’m a big fan of negative space being used in logos. The logo for my site, BiblePilot.com, uses negative space effectively. I love the FedEx logos. The colors and typeface are clean, and they use negative space.
Clean lines, symmetry, and cleverness!
If time permits I’ll try to post some links to work done on Design Outpost that I like as well. Thanks!
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