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05-02-2012, 02:43 PM
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Client
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Join Date: May 2012
Posts: 9
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[Project Complete] - Logo for Bra Organizer - $125
(Admin code added by Palmer - : 6SR14240SW230705T)
Hey designers, we are in need of a creative logo for our patent pending bra drying and storage rack, the BraLadder. Attached are some photos of the product in use. The final color of the product will be pink Pantone 239.
Suggested colors: pink (Pantone 239 for text or 237 for images, same as breast cancer awareness ribbon because a portion of proceeds will go there), white
Demographics: women 25-55
Similar products: BraTree.com (we like that logo), HookNDry.com (terrible logo)
Logos we like: BraTree, SavetheTatas.com
Criteria: Logo needs to be easy to read, creative, and give a sense of what our product does. Final files in ai/psd format.
Project Summary:
What text should be included in the main part of the logo?
BraLadder
What type of product or service do you offer?
Drying and storage rack for bras.
How long have you been in business?
New
What do you hope to accomplish with your new identity?
Create a memorable experience for customers
What are your long term goals?
Establish a brand around this product
When is the deadline for final entries before choosing a designer?
5/15/12
Audience Profile:
Please describe your existing audience
Women with C cup or larger, curvy women, 25-55
Who would you like to add to your audience?
NA
Perception/Tone/Guidelines:
What type of logo would you like?
Text and image
Do you have any colors in mind for your logo? (if so, why?)
Pink Pantone 239 if for text and 237 for graphics, white. We are associating this product with breast cancer awarenes and will give a portion of revenues to Save the Tatas. The breast cancer awareness ribbon uses Pink Pantone 237.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Ladder, hanger, or organizer
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Women centric, curves, improving life
What is your tagline or slogan?
Love Your Bras
What is the overall message you are trying to convey to your target audience?
The BraLadder prevents wear and tear on your bras, makes them last longer, and keeps them off door handles and shower curtain rods.
Where will your new logo be used?
Website, packaging, business cards
Competitive Positioning:
Who are your competitors and what do you think about their logos?
BraTree - decent logo
Hook N Dry - poor logo
Bravo Bra - poor logo
BraBall - poor logo
List competitive URLs if possible
BraTree.com
HookNDry.com
BraBall.com
What sets you apart from your competitors?
Hold bras the same way they are worn.
Holds up to 5 bras, but more BraLadders can be hooked to bottom for more.
Bras spaced so they can air dry.
Fits on existing hangers.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Dry and store bras out of sight.
I look forward to working with you!
Thanks!
Bryan
Last edited by daiglebw : 05-02-2012 at 05:23 PM.
Reason: Resize images & update info
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05-02-2012, 02:49 PM
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Design Outpost Founder
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Join Date: Nov 2002
Location: Stow Ohio - U.S.A.
Posts: 15,970
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Hello and welcome to Design Outpost. Please copy and paste the questions and answers from the following link to help the designers get started on the right track... http://www.designoutpost.com/forums/...ead.php?t=7819
Thank you 
__________________
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05-03-2012, 05:04 AM
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Premium Designer
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Join Date: Jul 2005
Posts: 7,787
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Hello
Idea:
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05-03-2012, 07:52 PM
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Design Your Vision.
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Join Date: Mar 2007
Posts: 4,474
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Version #1
Last edited by LutFi : 05-22-2012 at 05:00 PM.
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05-04-2012, 12:00 PM
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Client
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Join Date: May 2012
Posts: 9
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Lutfi, I like the direction your heading in, what other ideas do you have?
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05-04-2012, 12:01 PM
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Client
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Join Date: May 2012
Posts: 9
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Palmer, That's a nice logo, but it doesn't really convey our product. What would be a way to convey bras, organization, hanger, etc.?
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05-04-2012, 02:55 PM
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Design Your Vision.
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Join Date: Mar 2007
Posts: 4,474
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Thank you for your feedback, here's the idea blending the breast cancer awareness.
Version # 2
Last edited by LutFi : 05-22-2012 at 05:00 PM.
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05-04-2012, 03:22 PM
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Design Your Vision.
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Join Date: Mar 2007
Posts: 4,474
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Version #3
Last edited by LutFi : 05-22-2012 at 05:00 PM.
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05-07-2012, 01:44 PM
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Client
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Join Date: May 2012
Posts: 9
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Ideas
What about having a bra hanging from the "B" in BraLadder and "r" in ladder?
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05-07-2012, 04:34 PM
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Design Your Vision.
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Join Date: Mar 2007
Posts: 4,474
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Version #4
Last edited by LutFi : 05-22-2012 at 05:00 PM.
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05-07-2012, 04:49 PM
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Design Your Vision.
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Join Date: Mar 2007
Posts: 4,474
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Version #5
Last edited by LutFi : 05-22-2012 at 05:00 PM.
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05-07-2012, 08:00 PM
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Design Your Vision.
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Join Date: Mar 2007
Posts: 4,474
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Version #6
Last edited by LutFi : 05-22-2012 at 05:00 PM.
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05-08-2012, 05:25 AM
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Moderator
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Join Date: Jun 2003
Posts: 4,976
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05-09-2012, 06:54 AM
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Client
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Join Date: May 2012
Posts: 9
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What about just a single bra hanging from the text? I like the fonts used in lutfi's version 2 and Taldo v1.
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05-09-2012, 07:29 AM
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Design Your Vision.
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Join Date: Mar 2007
Posts: 4,474
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Version # 7
Last edited by LutFi : 05-22-2012 at 05:00 PM.
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05-09-2012, 07:50 AM
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Design Your Vision.
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Join Date: Mar 2007
Posts: 4,474
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Version #8
Last edited by LutFi : 05-22-2012 at 05:00 PM.
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05-09-2012, 08:44 AM
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Moderator
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Join Date: Jun 2003
Posts: 4,976
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05-09-2012, 10:04 AM
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Client
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Join Date: May 2012
Posts: 9
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Oops
Lutfi, sorry, I meant to say I like the font in version 1, it's easier to read than version 2. Sorry! 
Quote:
Originally Posted by LutFi
Version # 7
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05-09-2012, 10:07 AM
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Premium Designer
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Join Date: Sep 2005
Location: Portland, OR
Posts: 7,377
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v1
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05-09-2012, 10:07 AM
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Premium Designer
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Join Date: Sep 2005
Location: Portland, OR
Posts: 7,377
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v2
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05-09-2012, 12:37 PM
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Moderator
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Join Date: Jun 2003
Posts: 4,976
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05-09-2012, 02:57 PM
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Design Your Vision.
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Join Date: Mar 2007
Posts: 4,474
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Version #9
Last edited by LutFi : 05-22-2012 at 05:00 PM.
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05-09-2012, 03:30 PM
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Design Your Vision.
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Join Date: Mar 2007
Posts: 4,474
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Version #10
Last edited by LutFi : 05-22-2012 at 05:00 PM.
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05-09-2012, 05:08 PM
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Design Your Vision.
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Join Date: Mar 2007
Posts: 4,474
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Version #10B
Last edited by LutFi : 05-22-2012 at 05:00 PM.
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05-10-2012, 09:29 AM
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Client
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Join Date: May 2012
Posts: 9
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Is it possible to have one bra strap hanging on the bottom of the "B" and another hanging on the "L" (or maybe "r")?
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05-10-2012, 12:14 PM
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Moderator
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Join Date: Jun 2003
Posts: 4,976
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Here is another idea to show your product
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05-10-2012, 02:16 PM
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Design Your Vision.
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Join Date: Mar 2007
Posts: 4,474
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Version #11
Last edited by LutFi : 05-22-2012 at 05:00 PM.
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05-10-2012, 02:30 PM
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Design Your Vision.
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Join Date: Mar 2007
Posts: 4,474
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Version #12
Last edited by LutFi : 05-22-2012 at 05:00 PM.
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05-11-2012, 10:20 AM
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Moderator
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Join Date: Jun 2003
Posts: 4,976
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05-14-2012, 12:48 PM
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Client
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Join Date: May 2012
Posts: 9
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Thanks everyone for your designs. They were all really good and I had a hard time choosing. We've decided to go with Taldo's design from post #21 for the BraLadder. Thanks!
Bryan
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