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Project Summary:
What text should be included in the main part of the logo?
"Officiating.com"
What type of product or service do you offer?
Online software for managing an officiating organization -- including scheduling, communication, video, etc.
How long have you been in business?
Over 10 years
What do you hope to accomplish with your new identity?
Revamp the look and feel of the brand and website. The old logo and site have not been updated in many years. (And the old logo is *awful*!)
I am going to repurpose the website as well -- the current site was more for educational use, but the new site will be focused on selling our software that helps manage officiating organizations as well as building our online community. We have the top officiating forum on the web and are going to expand this and add newer and better community features to engage officials online.
What are your long term goals?
Build an online community for sports officials and provide software that allows easy management of officiating organizations.
When is the deadline for final entries before choosing a designer?
May 16th
Audience Profile:
Please describe your existing audience
Referee and Umpires at the collegiate, high school / jr high levels
Who would you like to add to your audience?
Officials that work any sport at any level
Perception/Tone/Guidelines:
What type of logo would you like?
Something that is appropriate for sports -- with an athletic feel. Something that is unique and recognizable over time.
Also, I want something that I can use with or without the "Officiating" or "Officiating.com" text, as the name is really long and doesn't work well in some aspects -- for example, having the logo printed on the side of a whistle.
Do you have any colors in mind for your logo? (if so, why?)
I'm open, but would like to limit to 1-2 colors because it makes it a lot easier to use the logo on printed / promotional items. Also, the logo should be distinguishable when printed in black and white.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I definitely do NOT want to use a whistle and stripes, as that only applies to certain sports (basketball and football mainly) … the logo should be generic enough to envoke a feeling of sports, speed, and something modern.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
That we are technology savvy and leaders in that area, trust and credibility, have stood the test of time.
What is your tagline or slogan?
We do not use one currently … at one point we used "We Rule!" and I would be open to incorporating that, but I'm not sold either way.
What is the overall message you are trying to convey to your target audience?
That we provide the best, easiest-to-use online software for officials -- both for managing and organization and as community tools for officials (i.e. discussion forum, etc.)
Where will your new logo be used?
Website, printed materials, clothing bags, whistles, wherever we can!
Competitive Positioning:
Who are your competitors and what do you think about their logos?
The main competitor is ArbiterSports.com (
http://www.arbitersports.com/) -- Their logo is OK ... it does give you a sense of speed / athleticism somewhat. I do like that they have the "AS" square logo that they can use as a favicon and as a shortened logo.
Another is Assignr (
http://assignr.com/) -- not great ... doesn't communicate anything about the service. Plain and boring.
Another is ZebraWeb (
http://www.zebraweb.org/) -- stripes and whistle only applies to certain types of officials. Definitely do not want anything along those lines.
Many of the others sites out there don't have logos
List competitive URLs if possible
http://www.arbitersports.com/
http://www.assignr.com/
http://www.zebraweb.org/
http://reftown.com/
http://zebra-ware.com/
http://www.stripezone.com/
What sets you apart from your competitors?
That we are the easiest software to use, trusted by a large majority of NCAA Division I conferences to handle their officiating organizations,
(Officiating.com is going to be a project launched under BlueZebra Sports (
http://bluezebrasports.com/, which is the name that we use and will continue to use for the larger NCAA Division I conferences -- so the Officiating.com logo shouldn't clash with the BZS logo, but they do not have to look similar or use the same colors …
http://i.bzs.me/i/bz_logo_large.png)
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Sports Officiating Community
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