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  #1  
Old 01-25-2017, 06:49 AM
fairwind fairwind is offline
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[Project Complete] - Logo for trade association event - $200

(Admin code added by Palmer - 69P23359N31323136)

Project Summary:

What text should be included in the main part of the logo?
Reach New Heights
Road-E-O 2017


What type of product or service do you offer?

This annual event is hosted by the Florida Sunshine Chapter of the Solid Waste Association of North America (SWANA). It is a competition among garbage truck drivers and landfill equipment operators from across the state. The winners move on to a national competition. The main part of the event is an extensive obstacle course - drivers maneuver garbage trucks through a track with real life challenges (backing up, going through tight spaces, etc).

How long have you been in business?

The Florida Chapter of SWANA was founded in 1978

What do you hope to accomplish with your new identity?

The association decided on the theme "Reach New Heights" because the event will be held in an airport parking lot this year. The committee would like the logo to have a flying/plane theme, but also somehow incorporate a garbage truck (front loader) and a compactor.

What are your long term goals?

The logo will be used on the association website and in emails to help promote and get people excited about the event. It will also be printed on signs, banners, t-shirts and in the event program.

When is the deadline for final entries before choosing a designer?

Wednesday, February 1, 2017

Audience Profile:
Please describe your existing audience

Competitors are public and private garbage truck drivers, landfill equipment operators and mechanics from throughout the state. Most are men.

Who would you like to add to your audience? N/A

Perception/Tone/Guidelines:
What type of logo would you like?

Illustration should be color, but easily translate to black and white (for applications where color is cost prohibitive).

Do you have any colors in mind for your logo? (if so, why?)

Open to suggestions

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

The committee would like the logo to have a flying/plane theme, but also somehow incorporate both a garbage truck (front loader) and a compactor. A couple of ideas that have been thrown around include:

• Truck and compactor parked face to face and a plane flying over them. The plane would be coming right at the viewer.
• Plane flying off the truck with trailing smoke/loops
They’re also open to other suggestions. Some images the committee compiled when brainstorming are attached. I’ve also included photos of the truck and compactor, as well as a couple past logos for reference.


Communication Strategy:
What attributes would you like your logo to reflect about your business?

It's a fun event! With that said, these guys take it very seriously.

What is your tagline or slogan?

Reach New Heights
Road-E-O 2017


What is the overall message you are trying to convey to your target audience?

We just want to get people excited about the event, especially the competitors.

Where will your new logo be used?

Website, emails, event program, t-shirts, signs, banners

Competitive Positioning:
Who are your competitors and what do you think about their logos? N/A
List competitive URLs if possible N/A
What sets you apart from your competitors? N/A

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

For this specific event, the participants can only be described as "competitive" ... bringing home a trophy is huge for them!
Attached Images
    
Attached Images
File Type: pdf Logo Ideas.pdf (179.7 KB, 65 views)
  #2  
Old 01-26-2017, 06:33 PM
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skyvee skyvee is offline
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Hi! Working on this...:-)
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  #3  
Old 01-29-2017, 12:42 PM
fairwind fairwind is offline
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Great! Looking forward to seeing your ideas!!
  #4  
Old 01-30-2017, 03:48 AM
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skyvee skyvee is offline
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Last edited by skyvee : 01-31-2017 at 12:57 AM.
  #5  
Old 01-30-2017, 06:25 AM
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V2
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  #6  
Old 01-31-2017, 12:17 AM
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skyvee skyvee is offline
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v3
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Last edited by skyvee : 01-31-2017 at 12:53 AM.
  #7  
Old 01-31-2017, 02:15 PM
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Concept 1

Hello
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  #8  
Old 01-31-2017, 02:16 PM
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Concept 1.1

Variation
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  #9  
Old 01-31-2017, 04:25 PM
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V.1
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Last edited by LutFi : 02-02-2017 at 07:28 AM.
  #10  
Old 01-31-2017, 05:13 PM
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skyvee skyvee is offline
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V-1b
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Last edited by skyvee : 01-31-2017 at 08:08 PM.
  #11  
Old 01-31-2017, 05:40 PM
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V3-b
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  #12  
Old 01-31-2017, 07:06 PM
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skyvee skyvee is offline
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V2-b
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  #13  
Old 02-01-2017, 07:00 AM
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V.2
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Last edited by LutFi : 02-02-2017 at 07:28 AM.
  #14  
Old 02-01-2017, 08:25 AM
fairwind fairwind is offline
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Thanks for all the submissions!

Skyvee - On version 1B, the road seems to blend in with the trucks in the b/w version. Any ideas on how to modify so this doesn't happen?
  #15  
Old 02-01-2017, 08:50 PM
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skyvee skyvee is offline
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Hi! No problem, here's the update. Thanks!
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Last edited by skyvee : 02-01-2017 at 11:58 PM.
  #16  
Old 02-02-2017, 07:07 AM
fairwind fairwind is offline
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Ah! Much better! Thank you.

We would like to officially choose this logo, skyvee.

Thanks, everyone, for participating!! We appreciate your time and talent. Be on the look out for another event logo contest later this year.
  #17  
Old 02-02-2017, 03:40 PM
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skyvee skyvee is offline
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Thanks for choosing my work, Crystal! Link to download files has been sent thru PM.
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  #18  
Old 02-02-2017, 06:42 PM
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Congrats skyvee..Good Job Kuya!
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  #19  
Old 02-02-2017, 07:23 PM
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skyvee skyvee is offline
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Thanks, Kabayan!
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