[Project Complete] - Logo for trade association event - $200
(Admin code added by Palmer - 69P23359N31323136)
What text should be included in the main part of the logo? Reach New Heights
What type of product or service do you offer?
This annual event is hosted by the Florida Sunshine Chapter of the Solid Waste Association of North America (SWANA). It is a competition among garbage truck drivers and landfill equipment operators from across the state. The winners move on to a national competition. The main part of the event is an extensive obstacle course - drivers maneuver garbage trucks through a track with real life challenges (backing up, going through tight spaces, etc).
How long have you been in business?
The Florida Chapter of SWANA was founded in 1978
What do you hope to accomplish with your new identity?
The association decided on the theme "Reach New Heights" because the event will be held in an airport parking lot this year. The committee would like the logo to have a flying/plane theme, but also somehow incorporate a garbage truck (front loader) and a compactor.
What are your long term goals?
The logo will be used on the association website and in emails to help promote and get people excited about the event. It will also be printed on signs, banners, t-shirts and in the event program.
When is the deadline for final entries before choosing a designer?
Wednesday, February 1, 2017
Please describe your existing audience
Competitors are public and private garbage truck drivers, landfill equipment operators and mechanics from throughout the state. Most are men.
Who would you like to add to your audience? N/A
What type of logo would you like?
Illustration should be color, but easily translate to black and white (for applications where color is cost prohibitive).
Do you have any colors in mind for your logo? (if so, why?)
Open to suggestions
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The committee would like the logo to have a flying/plane theme, but also somehow incorporate both a garbage truck (front loader) and a compactor. A couple of ideas that have been thrown around include:
• Truck and compactor parked face to face and a plane flying over them. The plane would be coming right at the viewer.
• Plane flying off the truck with trailing smoke/loops
They’re also open to other suggestions. Some images the committee compiled when brainstorming are attached. I’ve also included photos of the truck and compactor, as well as a couple past logos for reference.
What attributes would you like your logo to reflect about your business?
It's a fun event! With that said, these guys take it very seriously.
What is your tagline or slogan?
Reach New Heights
What is the overall message you are trying to convey to your target audience?
We just want to get people excited about the event, especially the competitors.