[Project Closed] - School logo for Anchor Institute - $125

[pacmatlogo]

(Admin code added by Palmer - 3G034558P79036331)

Design Outpost Creative Brief Worksheet

Project Summary:
What text should be included in the main part of the logo?
"Anchor Institute"

What type of product or service do you offer?
Our school, Anchor Institute, is structured with two divisions - private high school and language school. Below are three logos that fit in our preference for our logo design.
Our high school has a unique focus on an immersion teaching program. We emphasize art study as our extra curriculum.
Our language programs including English, Spanish, and Chinese. The ESL program is what we are proud of because we deal with international students.

How long have you been in business?
Since April 2012.

What do you hope to accomplish with your new identity?
Since our school faces international markets, please indicate the elements and features of US private schools in the sense of religious, non-religious, multicultural, and liberty.

What are your long term goals?
To become a formal international high school and language institute through several years of quality teaching and thus results.

When is the deadline for final entries before choosing a designer?
Our deadline for the logo is by 8/25/2012.


Audience Profile:
Please describe your existing audience
International high school students who come to US to continue high school education and prepare for college applications.

Who would you like to add to your audience?
Same audience but in larger coverage but with a better presentation when recruiting.

Perception/Tone/Guidelines:
What type of logo would you like?
See below our favorite samples from Google search. If you take a classic approach, the first and third are the hints; if modern style, then the middle one may be an inspiration. Please email me if you don't see the images:[IMG]file:///C:%5CUsers%5Canchor%5CAppData%5CLocal%5CTemp%5Cmso html1%5C01%5Cclip_image002.gif[/IMG]


Do you have any colors in mind for your logo? (if so, why?)
Please note that the ideal colors for the design are US flag's blue, red, and white. But the red color is more toward Burgundy Red instead of fresh red.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
See below our favorite samples from Google search. If you take a classic approach, the first and third are the hints; if modern style, then the middle one may be an inspiration.
[IMG]file:///C:%5CUsers%5Canchor%5CAppData%5CLocal%5CTemp%5Cmso html1%5C01%5Cclip_image002.gif[/IMG]

Communication Strategy:
What attributes would you like your logo to reflect about your business?
Please indicate the elements and features of US private schools in the sense of religious, non-religious, multicultural, and liberty.

What is your tagline or slogan?
Ambition
Nobility
Courage
Humble
Open
Respect

What is the overall message you are trying to convey to your target audience?
An excellent school with strong faculty cast and program helping local and international students to reach their goals of becoming competitive in what they are seeking academically.

Where will your new logo be used? Video clippers, stationary items, marketing materials, etc.

Competitive Positioning:
Who are your competitors and what do you think about their logos?
Current high schools with more than decades history paths.

List competitive URLs if possible

What sets you apart from your competitors?
Immersion high school division and art-orientated extra curriculum, which are not emphasized in current competitors.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Anchor Institute knows what takes to prepare you for who you will be and can be.

[pacmatlogo]

Thank you, Aliska, for your design. Below are some thoughts about your design:

1. Is the middle part of crown is the log for New Orleans? Possible to alter it to avoid challenges?

2. The "wheat-look" circle around the tree could be finer and more classic?

3. Can the circle around the tree be in a vertical oval shape?

4. The ribbon seems rigid; could you follow my samples flow lines and the font for "Anchor Institute"? Currently it shows "Achor."

Thanks!

[pacmatlogo]

Thank you, Aliska! Below are some comments based on your revised design:

1. Below is a tree using a part of world map, please take this idea and apply such a map showing US and China, which indicating our recruiting source and in an oval shape. Keep your style for the tree but make the trunk and hollow spaces between leaf shadows thinner.

2. Please change the "wheat-look" circle to stars in a same size, but in a small size than current one.

3. Please use an altered anchor's shape to replace the crown, and make the anchor in an art form and small size.

4. The ribbon is kind of blurred, could you make the lines sharp and clearer?

5. Please use Stanford's red (http://www.stanford.edu) and the blue color according to HTML color code for #00006E for the design, and make every thing in such blue but the words "Anchor Institute" in red.

Somehow I feel the current logo is missing something delicate and classic. I'd appreciate your effort if you can take a look at my samples and see the things in common of those three samples are: classic, refined, and elegant.

Many thanks and best regards.

[Taldo]

Hi pacmatlogo. We had to remove Aliska's logos until some modifications were made. Sorry for any inconvenience. I will try and get some other designers to enter their concepts as well. Thanks

[Taldo]

bump

[pacmatlogo]

How many days you need to extend the due day for the logo?

Thanks!

[Taldo]

You can make the date whatever you want. I would probably give it at least 3 or 4 more days. Let me know what you decide to do. Thanks!

[pacmatlogo]

Thanks for the design but it is very different from our design outline. Please provide a logo based on our requirements. We don't want to show the "anchor" obviously in the design because we are not related to an "anchor" or ocean impressions.

[Taldo]

[Taldo]

[Aliska]

Hello

Please check my idea updated

[Palmer]

Project closed due to lack of interest.