(Admin code added by Palmer - 7MT56159EM4804916)
To view our current LOGO and website:
www.publicsewerservice.com
Project Summary:
What text should be included in the main part of the logo?
Public Sewer Service
What type of product or service do you offer?
Service company specializing in sewer and watermain repair and installation, commercially, residentially, and municipally. Additional services include grease trap cleaning, drain cleaning, Jetter and Vacuum service.
How long have you been in business?
70 years, Family owned
What do you hope to accomplish with your new identity?
Improved Brand Messaging
What are your long term goals?
To expand our business, via multiple locations
When is the deadline for final entries before choosing a designer?
May 15th 2012
Audience Profile:
Please describe your existing audience
homeowners, commercial property management, insurance companies, private business.
Who would you like to add to your audience?
More of the same
Perception/Tone/Guidelines:
What type of logo would you like?
Clean, Sharp, Striking, Identifiable
Do you have any colors in mind for your logo? (if so, why?)
Blue? All of our equipment is white, However we are open to other color choices provided that they match with white. We would like to keep the amount of colors to no more than 2.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No, but open to ideas.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
That we are the Leader in the Industry. That we are reliable, trustworthy, professional, highly skilled, fully equipped, and have the longevity to remain a large force in the industry.
What is your tagline or slogan?
"Leaders in the Industry"
What is the overall message you are trying to convey to your target audience?
That we offer the most comprehensive service at the highest level of quality.
Where will your new logo be used?
Website, uniforms, stationary, giveaways, billing, direct mail
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Generally, unimpressed with competitor logos
List competitive URLs if possible
http://www.rotorooter.com/
http://www.nwmcc.com/
http://www.allamericansewerservice.com/
What sets you apart from your competitors?
We are family owned and operated since inception, and are extremely focused on total customer satisfaction.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
We are the Pinnacle company in our Industry
hi
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