[Project Complete] - Logo for Personal Loan Company - $125

[abayindi]

(Admin code added by Palmer - : 1KE07297384855939)

Project Summary:
What text should be included in the main part of the logo?
>>> name of the company Bell Funding Group, Ltd.

What type of product or service do you offer?
>>> we offer personal loans between $500 and $2000.

How long have you been in business?
>>> less then a year

What do you hope to accomplish with your new identity?
>>> would like to establish a company logo that will be leveraged on business cards, website, print material.

What are your long term goals?
>>> grow to the largest personal loan company in the country.

When is the deadline for final entries before choosing a designer?
>>> May 1, 2012

Audience Profile:
Please describe your existing audience
>>> our customers are individuals that need money fast, have poor credit, are employed. They use the money to pay bills, fix a car, pay rent, start a small business.

Who would you like to add to your audience?
>>> none

Perception/Tone/Guidelines:
What type of logo would you like?
>>> unknown... but since we are a financial services company, so we need to show, trust, strength, reputability.

Do you have any colors in mind for your logo? (if so, why?)
>>> nope, would like the designer to be creative.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
>>> nope, would like the designer to be creative.

Communication Strategy:
What attributes would you like your logo to reflect about your business?
>>> we are a financial services company, so we need to show, trust, strength, reputability.

What is your tagline or slogan?
>>> currently don't have one. but if i had to come up with one quickly it would be: "Fast cash, no credit checks."

What is the overall message you are trying to convey to your target audience?
>>> unknown

Where will your new logo be used?
>>> business cards, website, print material.

Competitive Positioning:
Who are your competitors and what do you think about their logos?
>>> http://www.plshome.com/ - okay nothing special
>>> http://www.americashloans.net/ - nothing special
>>> http://www.eloanpersonal.com - ugly

List competitive URLs if possible
>>> see above

What sets you apart from your competitors?
>>> local and inexpensive

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
>>> fast cash, no credit checks, no upfront fees

[cre8or]

Hello,
Here is my initial idea for your logo design:
The idea of a desk bell, ties in with your "fast cash" idea and company name, BELL Funding Group. When someone rings the desk bell, they expect fast service. So the brand is trying to promote the idea of "fast service = fast cash... no credit checks".

I chose to use green, because it's the cliché "colour of money".
The colours of course, could be changed to whatever you may prefer.

I would appreciate your feedback.
Respectfully,
Kimber

[abayindi]

Interesting idea, love the creativity. I'm not sure if the bell is going to work for us... i feel like i'm checking in at a hotel. please show more, thank you.

[glyphica]

Hello Here's a few ideas from me...

[glyphica]

v2

[glyphica]

v3

[LutFi]

Version #1

[LutFi]

Version#2

[abayindi]

Leaning more toward a square logo design vs. the horizontal. nothing specific has caught our eye, good work up until this point, please keep fresh logos coming.

[abayindi]

- LutFi - don't really like version 2, like version 1 better (maybe try some different images)
- glyphicadesignstudio - version 1 - like to see something more square, version 2 don't real like this one, version 3 - let's play around with this one a little more.
- cre8or - don't really care for the bell.

thank you.

[glyphica]

Thanks for the feedback. Here's a few more

[glyphica]

v5

[glyphica]

v6

[glyphica]

v7

[nhr]

...

[nhr]

..

[LutFi]

version #3

[LutFi]

Version #4

[LutFi]

Version#5

[Taldo]

[Taldo]

[abayindi]

- Designer: Glyphica (Version #5). Can you please add a tagline to the bottom of the logo: "Fast Cash, No Credit Checks"
- Don't really like any logo with a "Bell" in it

thank you.

[Taldo]

[Taldo]

[Taldo]

[glyphica]

Sure, no problem. Just let me know if you want to see anything else

[abayindi]

Congrats. We've selected Glyphica (version 8) as the winner. What are the next steps? I would like the original files with the tagline and without the tagline. Thank you everyone.

[glyphica]

Thank you for choosing my design! I will package up your final files. Is there an email address you would like them sent to?

Thanks,
Stephanie

[glyphica]

Files sent