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logo Design Assessment
Project Summary:
What text should be included in the main part of the logo?
GCL
What type of product or service do you offer?
Software consulting
How long have you been in business?
5 years
What do you hope to accomplish with your new identity?
Would like to achieve a professional and reliable brand
What are your long term goals?
To attract investment banking clients
When is the deadline for final entries before choosing a designer?
8
th July
Audience Profile:
Please describe your existing audience
Investment banking companies
Who would you like to add to your audience?
Investment banking companies
Perception/Tone/Guidelines:
What type of logo would you like?
Minimalistic
Do you have any colors in mind for your logo? (if so, why?)
Conservative colours – maybe dark blue but open to new ideas. Nothing flashy
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Professional clean lines
What is your tagline or slogan?
none
What is the overall message you are trying to convey to your target audience?
Professionalism
Where will your new logo be used?
website, business cards, letter heading
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Excellent software support provider.
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