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We're looking for a logo.... here's a design brief:
Company name:
I'm Safe
URL:
imsafe.org
What is your business?
We allow people to let their friends and family know they're ok after an incident (eg London / Madrid bombs); and make this information available to people searching for friends; and word with the police and casaulty bureaus to help identify victims.
How old is your company?
Less than 1 year old
Size of your company?
5 employees, but we'd like to appear much much larger.
Your business in two words?
Communication & collaboration.
Your business in one word?
Assurance.
How did you start the company?
We work in this sector already, and seeing the need for a single point where people can share news of their safety is very important. After every incident maybe 20 websites will be made where people can thell their friends they're OK. Having one site that everyone knows about means that more information is aggregated in the same place, making it faster, easier, and more reliable to search. Additionally we realised that if we built in 'push' communications to this we would save a lot of unnecessary communications, allowing people to spend time responding and managing with an incident, that communicating the same message again and again.
If you company/brand was a person who would it be?
Martin Sheen in the West Wing: good thinking and clear communication in a crisis. Or the postman who walks 2 miles to the farmhouse to deliver their mail every day, even through snow and sleet.
If your company/brand was an object what would it be?
A security blanket. We send the best news ("I'm still alive!") to friends and family when they want to hear it most.
If your company/brand was an animal which one would it be?
A faithful dog / a St Bernard.
What do your wear to work?
shirt / jeans. We're casual, but we're bloody good.
How does the market see your company today?
They think we're a well established company with good products.
What aspect of your image needs improvement?
We need to appear as a larger company, and project a greater sense of reliability and secutiry.
How do you want your image to be seen in 2 years?
The kings of "In Case of Emergency" communications. Safe, reliable, useful, and something that everyone should be using or at the least know about.
Who are your competitors?
http://www.icecontact.com/
http://www.snopes.com/crime/prevent/icephone.asp
How are they better/worse than your product/service?
They're not automated.
They're not widely supported.
They have a smaller network.
They dont work with the casualty bureau.
Doesnt let people query your status
Does not integrate with 3rd party systems.
Who is your customer?
Anyone, literally.
Other
The logo should be able to work using either the words "I'm Safe" or "Staff Safe".
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