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What text should be included in the main part of the logo?
Trade Up 1031
What type of product or service do you offer?
1031 exchange consulting and commercial real estate research, indentification, and acquisition for high net worth private investors.
How long have you been in business?
in the business for 4 years. this is my first new company doing this on my own.
What do you hope to accomplish with your new identity?
make $$$$. seriously, I'd like to build up a brand in this niche business based on personalized customer service and reliability.
What are your long term goals?
to have my company's name on the tip of the tongue of the industry folks as a firm that's doing it right
When is the deadline for final entries before choosing a designer? 12/23/2006
Please describe your existing audience
most clients are very wealthy, own investment real estate, and are over 50 years old
Who would you like to add to your audience?
more of the same
What type of logo would you like?
professional. fun, but not too much.
Do you have any colors in mind for your logo?
(if so, why?) i like navy blue, but am open to ideas
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
a graphic play on the word "trade" or "up"
What attributes would you like your logo to reflect about your business? that i help them own bigger & better than they ever dreamed of
What is your tagline or slogan? "Your source for quality triple net leased, sole owner, and tenant-in-common (TIC) replacement properties"
What is the overall message you are trying to convey to your target audience? That I will help them find just what they want and it will be so much easier to own and nicer than what they had before.
Where will your new logo be used?
, business cards/letterhead eventually
Who are your competitors and what do you think about their logos?
) - doesn't speak to me
1031 Investment Solutions (www.1031investsol.com
) - i like this one, but no purple for me
Private Equity Group (www.privateequitygrp.com
) - again, doesn't convey enough about what we do
1031 Exchange Alternatives (http://www.1031ea.com/
Probably the best logo of the bunch
What sets you apart from your competitors? i really listen to what my clients want/need and don't force-feed them propduct
State a single-minded word or phrase that will appropriately describe your company: responsive