[Project Complete]Due: Feb 1 - Capital+ / Venture Company Logo - $200

[jakob]

Admin code added by Abby - 22N78941LT377915X

For a new VC fund that invest in Early Stage ICT based companies we need a logo for the Company called Capital+.


The overall identity CAPITAL+ wants to give to “normal” people is exclusivity. Mass-exclusivity. M2 the Danish house builders have done it by using famous otherwise unreachable architects to design “normal” houses. H&M uses Karl Lagerfeld as clothes designer etc.

CAPITAL+ will for the first time bring Venture Capital to the “normal” people. Design and style will be exclusive, hence the target segment group – high income investors.

[jakob]

Hi all,
Here is the questionaire that needed to be answered with regard to the logo assignment.

Project Summary:
What text should be included in the main part of the logo?
Designer can choose.

What type of product or service do you offer?
Venture Capital And Investment opportunity in a Venture Captal fund for private Investors

How long have you been in business?
just starting.

What do you hope to accomplish with your new identity?
Trust and dynamic. Consumer acceptance.

What are your long term goals?
Successful VC proceeds.

When is the deadline for final entries before choosing a designer?
1. Feb 2007

Audience Profile:
Please describe your existing audience
The main audience is the private investors who shall put the private money into the fund.
Secondary audience is the companies that we will invest in.

Who would you like to add to your audience?
Trust, peer level communication and dynamic

Perception/Tone/Guidelines:
What type of logo would you like?
“Like a friendly (peer level) bank”

Do you have any colors in mind for your logo? (if so, why?)
No

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No

Communication Strategy:
What attributes would you like your logo to reflect about your business?
Se other posting.

What is your tagline or slogan?
People behind business (not a must to add to the logo)
What is the overall message you are trying to convey to your target audience?
Invest here and get access to an new exiting VC fund and possible above average return on investment.

Where will your new logo be used?
Web and print.

Competitive Positioning:
Who are your competitors and what do you think about their logos?
All other financial institutions and fund. They are strong and professional.

List competitive URLs if possible

What sets you apart from your competitors?
Community part and access from private investors: Ie. The investor will once the have invested in the VC fund get access to a website community where the can closely follow the portfolio companies that the fund have invested in.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

[pracus]

[BlueCherryGraphics]

v1 opening doors previously not accessible

[BlueCherryGraphics]

v1 + opens doors

[OffbeatDesign]

Version 1

[OffbeatDesign]

2

[Leclerk]

[djaka]

[Magentis]

Hello,

Here's my design proposal.

Regards,
Caroline

[Magentis]

Here's another idea.

Regards,
Caroline

[Blesseville]

[Blesseville]

[carlos(esparza)]

trying to channel the "friendly bank" . . .

[OffbeatDesign]

Version 3

[jakob]

Hi Everybody.
Thank you for great suggestions and work.
First considerations is to avoid any kind of + that come even close to a cross (Christian symbol).

I like the fond of #6 - it has Bank/capital style.

I like the dynamic and colors of #7 - great blue/business colors without being to old school .

#12 is great too but there + is somehow too small and crammed.

The more graphical power (stand alone abilily) of #13 + logo is great - would love if we could develop a really strong and innovative "+" logo.

could you somehow work with this?

Thank you in advance...

[jakob]

Great, we are getting there.
Any chance we can work more with the +? The B&W version has a tendency to be a cross if you tilt your head to the left.
Could you try to cut the all 4 "arms" of the + ie. create 5 cubes?

[jakob]

Love It.
How do we make the font/color/style more Bankers like? Nobel Royal? While we keep the dynamic currently in it (ie. the cut of the t)

[jakob]

Got it.
How would this look as a piece of paper as a header/layout or is this out of the scope of this assignment?

[jakob]

Actually i like 4 best.

[jakob]

That would be an exaple of this would be implemented as a header and on a website. But i guess this is out of scope.

[jakob]

Who's that guy :-) Yack - another banker...


Ok - let stop here. It is midnight in Denmark, I need to go back to my team tomorrow with this.

[Fabian]

[Leclerk]

revision of my initial entry - icon is monochrome this time (same shape...)

[Leclerk]

[Leclerk]

[Leclerk]

[OffbeatDesign]

Version 4

[OffbeatDesign]

Version 5

[OffbeatDesign]

Version 6