Project Summary:
What text should be included in the main part of the logo?
Fleurtations Floral
What type of product or service do you offer?
Custom floral design for weddings and events (mostly specialize in weddings)
How long have you been in business?
5 years
What do you hope to accomplish with your new identity?
A professional image.
What are your long term goals?
To grow my business and get my name out there more among brides.
When is the deadline for final entries before choosing a designer?April 5th - 9th but I am pretty flexible. Today is april 6th and I have a couple advertising deadlines come up sooner than I expected. If I could get the logo as soon as possible that would be great!!!!
Audience Profile:
Please describe your existing audience
Mostly women from approx age 18-30.
Who would you like to add to your audience?
I dont really need to add anyone....this is really my target market.18-30 year old females
Perception/Tone/Guidelines:
What type of logo would you like?
I would like something simple but "flirty" and lighthearted but NOT cutesy. Fresh and FUN. I was thinking just the way you make the font could be flirty and the logo identity portion could be the way you make the "F" perhaps a scrolly "F" somehow weaved in with a flower or something. It should appeal to a young bride audience and get their attention. Catchy logo to go with a catchy name!!!!! Fleurtations!
Do you have any colors in mind for your logo? (if so, why?)
watermelon pink and lime green but I want just the it to look just as good in black too. Perhaps the writing part could be in black but if you add any other elements they could be in color but i am open.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Not other than the lettering itself with an attention getting "F" with a flower somehow attached. I dont want any wedding related icons in it.
Communication Strategy:
What attributes would you like your logo to reflect about your business? Creative, Fresh, Fun, lighthearted, sophisticated, up-to-date, progressive.
What is your tagline or slogan?
"A Fresh, Fun Approach to Wedding Floristry"
What is the overall message you are trying to convey to your target audience?
Upbeat, chic, lighthearted, youthfull, creativity.
Where will your new logo be used?
Brochures, business letterhead, AND the side of a vehicle.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Other florists, but not many of them are JUST wedding florists. They usually have icky FTD logos.
List competitive URLs if possible
alacartefloral.com
What sets you apart from your competitors?
I specialize in weddings and run my business from a studio so I dont have the distractions of a storefront.
I hope I have not been confusing. Here is a link to my flyer that will really give you a feel for the "feel" I want. I would like the new logo to go in the existing "Fleurtations Floral" green box.
http://www.fullcolorusa.com/fluertations then click on "front". Dont bother looking at the back. Thanks so much. I look forward to seeing what you come up with.
Jenna
[Designer Chosen] Due: Apr 10 - Fleurtations Floral Logo - $125 [CD 3,5 | CC 78,85]
Let me know what you think of these.
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