Project Summary:
What text should be included in the main part of the logo? - CPS Corporate Protection Specialists
What type of product or service do you offer? - Patrols, Guards, Cash-in-Transit, GPS Tracking, Alarm Monitoring, Alarm Installation, Personal Protection
How long have you been in business? - 10 Years
What do you hope to accomplish with your new identity? - Just time for a change
What are your long term goals? - Further growth in South East Asia
When is the deadline for final entries before choosing a designer? 30th August
Audience Profile:
Please describe your existing audience - small business
Who would you like to add to your audience? - Larger corporations
Perception/Tone/Guidelines:
What type of logo would you like? - Simple
Do you have any colors in mind for your logo? (if so, why?) - No
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? - No
Communication Strategy:
What attributes would you like your logo to reflect about your business? - Global reach
What is your tagline or slogan? - nil
What is the overall message you are trying to convey to your target audience? -
Where will your new logo be used? - Web site and letter head, etc
Competitive Positioning:
Who are your competitors and what do you think about their logos? - Spectrum OSO Asia,
www.spec-oso.com
List competitive URLs if possible -
www.spec-oso.com
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: