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Project Summary:
What text should be included in the main part of the logo?
Minster
What type of product or service do you offer?
Automotive repair & maintanance equipment such as wheel aligner,balancer,tire changer. for product photos,
www.kjc.com.cn or treadplus.com
How long have you been in business?
The company is called KJC ENGINEERING INC. It has been in business in China for more than 15 years. With the growth in exporting business, the company needs a new logo for its MINSTER line of product that is selling in Europe, Asia Pacific, Australia and South America. THe last logo "treadplus" was designed from this forum and it got very good response from customer in North America.
What do you hope to accomplish with your new identity?
Give potential customers a feel of what were selling, the customer should think the product is luxury.
When is the deadline for final entries before choosing a designer?
Aug 25, 2007
Audience Profile:
Please describe your existing audience
garage shop owner & their clients, international buyer, car manufacturer
Perception/Tone/Guidelines:
What type of logo would you like?
A clean and simple logo that would attacting garage owner to purchase the machine,give them the cofidence of the quality of the machine, also get clients to think it is a trustable product to service their vehicles.
Do you have any colors in mind for your logo? (if so, why?)
The company color is red, white and black, and most machines sold are red cabinet. so the logo should look good with red background.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Quality of the product, Trust of the company
What is your tagline or slogan?
Quality is a First, Trust is a Must
What is the overall message you are trying to convey to your target audience?
To garage owner->solid quality of the product
To garage client->trustable equipment to service their vehicle
Where will your new logo be used?
On garage equipment cabinet, such as wheel aligner, balancer,tire changer
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Snap-on ->simple & clean (
www.snap-on.com)
Johnbean ->pretty old fashion(
www.johnbean.com)
Bear engineering -> I dont like it(
www.cartek.com)
corghi ->looks good on their prodcut(
www.corghi.com)
autoboss-> a fairly new company from china(
www.autoboss.net)
It is prefered to give us how the logo look on the cabinet. The logo on the wheel aligner can either be on top or bottom drawer.
Attached are gerneral products that logo will be on, as well as the KJC Engineering Inc logo.
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