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To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:
Design Outpost Creative Brief Worksheet
What text should be included in the main part of the logo?
Telescopes and Binoculars Direct
What type of product or service do you offer?
Telescopes, Binoculars and Opera Glasses
How long have you been in business?
What do you hope to accomplish with your new identity?
We'd like to send a message that we are a "friendly" alternative to some of the dry, scientific sites out there in this field.
What are your long term goals?
To become a player for both gifts and serious buyers in these fileds.
When is the deadline for final entries before choosing a designer?
Please describe your existing audience
Who would you like to add to your audience?
We feel we can reach gift buyers (parents, etc) while still reaching researchers, opera attendees, hunters, etc.
What type of logo would you like?
Slick, cutting edge
Do you have any colors in mind for your logo? (if so, why?)
Blacks, silver highlights, yellows and/or whites
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
possibly outer space or outdoorsy feel
What attributes would you like your logo to reflect about your business?
Professional, friendly and functional
What is your tagline or slogan?
Where will your new logo be used?
Who are your competitors and what do you think about their logos?
Not too great
We like the camtasia logo www.camtasia.com
List competitive URLs if possible
see above or search Google
What sets you apart from your competitors?
We see ourselves as "friendlier" and more informative without being geeky
State a single-minded word or phrase that will appropriately describe your company:
Your one stop shop for all telescopes, binocular and opera glass needs