[Project Complete] Due October 17th $150 Telescopes and Binoculars Direct Logo [CD28]

cmoreno · #1 10-02-2007, 08:21 AM

Admin code added by Abby - 9XT02984A7590634S

To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:

Design Outpost Creative Brief Worksheet

Project Summary:
What text should be included in the main part of the logo?

Telescopes and Binoculars Direct

What type of product or service do you offer?

Telescopes, Binoculars and Opera Glasses

How long have you been in business?

Online Start-up

What do you hope to accomplish with your new identity?

We'd like to send a message that we are a "friendly" alternative to some of the dry, scientific sites out there in this field.

What are your long term goals?

To become a player for both gifts and serious buyers in these fileds.

When is the deadline for final entries before choosing a designer?

October 9th

Audience Profile:
Please describe your existing audience

N/a

Who would you like to add to your audience?

We feel we can reach gift buyers (parents, etc) while still reaching researchers, opera attendees, hunters, etc.

Perception/Tone/Guidelines:

What type of logo would you like?

Slick, cutting edge

Do you have any colors in mind for your logo? (if so, why?)

Blacks, silver highlights, yellows and/or whites

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

possibly outer space or outdoorsy feel

Communication Strategy:

What attributes would you like your logo to reflect about your business?

Professional, friendly and functional

What is your tagline or slogan?

N/A

Where will your new logo be used?

ASAP

Competitive Positioning:
Who are your competitors and what do you think about their logos?

http://www.binoculars.com/ Not too great

http://www.operaglasses.com/

www.telescopes.com

We like the camtasia logo www.camtasia.com

List competitive URLs if possible

see above or search Google

What sets you apart from your competitors?

We see ourselves as "friendlier" and more informative without being geeky

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

Your one stop shop for all telescopes, binocular and opera glass needs

pracus · #2 10-03-2007, 02:59 AM

pracus · #3 10-03-2007, 03:00 AM

glyphica · #4 10-04-2007, 05:55 PM

Hello, here is a logo from me. Let me know what you think. Thanks!

giant · #5 10-05-2007, 02:18 AM

Here's from me...

graphxguy · #6 10-05-2007, 01:07 PM

Here's an entry from me.

Looking forward to your comments and suggestions.

Thanks.

giant · #7 10-08-2007, 01:26 AM

Here's from me again...

abby · #8 10-11-2007, 06:42 AM

Project Update: The project deadline has been extended to Oct 17th.

Client will be posting feedback to you all soon.

cmoreno · #9 10-11-2007, 06:49 AM

Hi!
Thanks for posting. I like the eye idea. It covers both the concept of binoculars and telescopes without choosing either/or. Good idea. I would like to see the eye as is (blue with stars) but with a white background instead of the black background. I would also like to see some different fonts.
Joyce

cmoreno · #10 10-11-2007, 06:50 AM

Don't like these colors at all. Stick with first or perhaps a green or brown eye?

cmoreno · #11 10-11-2007, 06:51 AM

Thank you for posting. I appreciate it! This concept doesn't do it for me but would love to see if you have any other tricks up your sleeve

See the "eye" concept above for what I am leaning towards.
JB

cmoreno · #12 10-11-2007, 06:55 AM

Hello,

Hope your having a great day

Thanks for posting. I like the font-there is something appealing about it but the rest of it lacks enthusiasm (Can a logo be enthusiastic? I don't know but if it could it wouldn't be this one...and I only mean it in a nice way). I like the first concept at the top of this page using an eye. If you feel inspired I'd like to see what you could do with that idea.

Thanks!

cmoreno · #13 10-11-2007, 06:57 AM

This is sweet and friendly. I like it but something is missing. I like Pracus "eye" design (see my reply above). Maybe you could try again. I think your on to something.

Thanks!

cmoreno · #14 10-11-2007, 06:59 AM

No offense but this made me dizzy. lol! Can you take a look at my other comments and see if you could try another concept? I can tell you have lots of potential

Thanks!

pracus · #15 10-20-2007, 01:18 AM

freetime · #16 10-24-2007, 07:04 AM

Here's a look from me.

freetime · #17 10-24-2007, 07:13 AM

squarelogo · #18 10-24-2007, 08:34 AM

Ampersand turned on it's side to appear as a face looking through a viewing device...

abby · #19 12-10-2007, 12:17 PM

Project Update: Urgent Message sent to Client today [C1]

cmoreno · #20 12-11-2007, 05:39 AM

Hi everybody,
Sorry for not responding but this project has benn dropped. I am going to declare Pracus the winner. Thanks to everybody.
Pracus, I will still take the files. Thanks
Chris

BlueCherryGraphics · #21 12-11-2007, 07:58 AM

Congratulations Pracus.

This thread has been moved to Revisions.

Chris, please post a note in the thread once you receive the finals.

Thanks!

pracus · #22 01-29-2008, 03:40 AM

Link to the files sent via PM.

BlueCherryGraphics · #23 01-29-2008, 08:41 PM

PROJECT UPDATE: moved to Logo Project Archives.