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Looking for a logo for a new image consulting company for males. Looking for masculine, yet classic and stylish (we're not looking for a sports team logo.......think Cary Grant).
Project Summary:
What text should be included in the main part of the logo?
AlphaMaleImage.com (with or without the .com)
What type of product or service do you offer?
Image consulting for men
How long have you been in business?
Just getting started
What do you hope to accomplish with your new identity?
Convey an image of professionalism and style with a masculine feeling. It should be classy, but not be pretentious.
What are your long term goals?
Help men improve their image and self confidence by teaching them how to dress, etiquette, interpersonal skills, etc.
When is the deadline for final entries before choosing a designer?
15 Feb 08
Audience Profile:
Please describe your existing audience
Phil and me.
Who would you like to add to your audience?
Image conscious men in the 25 to 55 year age bracket. Men that would like to upgrade their sense of style and the overall image they present to the world.
Perception/Tone/Guidelines:
What type of logo would you like?
Masculine, bold and classy
Do you have any colors in mind for your logo? (if so, why?)
Red, but not bright red. Black. Bold/masculine/powerful colors.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Class. Style. Authority. Integrity. Masculinity.
What is your tagline or slogan?
Average to Alpha
What is the overall message you are trying to convey to your target audience?
We can help you project and image that people will admire and want to be a part of.
Where will your new logo be used?
Website, business cards, letterhead, advertising
Competitive Positioning:
Who are your competitors and what do you think about their logos?
http://www.modernmaleimage.com/ - this is too blocky and bland
List competitive URLs if possible
What sets you apart from your competitors?
Most image consultants work with women. Plus, we go beyond just clothing and work on every aspect of the image they project (ettiquette, speaking skills, body language, etc.). This holistic approach sets us apart.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Average to Alpha
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