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  #1  
Old 04-15-2008, 08:37 PM
falcontx falcontx is offline
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Join Date: Apr 2008
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Arrow [Project Complete] Due May 6 - Logo for Performance Auto Parts Store - $200

Admin code added by Abby - 0MN66808W72633938

Project Summary:
What text should be included in the main part of the logo?
Grand Prix Performance

What type of product or service do you offer?
Aftermarket Performance Auto Parts and Accessories

How long have you been in business?
New Business

What do you hope to accomplish with your new identity?
To establish ourselves as a premiere source of parts in this industry

What are your long term goals?
To establish a well-known brand and good reputation

When is the deadline for final entries before choosing a designer?
Extended to May 13, 2008

Audience Profile:
Please describe your existing audience
Because this is a new business, we have no existing audience

Who would you like to add to your audience?
Successful professionals who like to work on their cars as a hobby

Perception/Tone/Guidelines:
What type of logo would you like?
Modern, professional

Do you have any colors in mind for your logo? (if so, why?)
No, we are open to suggestions

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
We had considered having two checkered flags that are crossed with a G in one flag and a P in the other flag with the word Performance at the bottom of the logo, but this is merely an idea, not a requirement. We are open for suggestions.

Regardless of what design is chosen, we will need a couple variances on the logo. We will need:
1) A full color version
2) A two color (black/white) version
3) A version with our domain name (www.gpspeedstore.com)


Communication Strategy:
What attributes would you like your logo to reflect about your business?
Modern, professional, performance (speed, agility, etc)

What is your tagline or slogan?
We do not have one at this time.

What is the overall message you are trying to convey to your target audience?
That we are a professional company with an excellent selection of performance auto parts that they should purchase.

Where will your new logo be used?
On our website and other marketing materials

Competitive Positioning:
Who are your competitors and what do you think about their logos?
Our competitors range from huge multi-million dollar companies like "Summit Racing" (www.summitracing.com) to smaller companies like "Doctor Speed" (www.doctorspeed.com). Generally, the larger companies tend to have better logos that are more along the lines of something we would find acceptable.


What sets you apart from your competitors?
Ultimately, we expect to focus on parts for a limited number of vehicles, such that we can become an expert with regards to those vehicles. This will allow us to provide a higher level of service to our customers than the larger vendors who carry every part for every vehicle.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Performance!

Last edited by falcontx : 05-06-2008 at 04:42 PM.
  #2  
Old 04-17-2008, 09:30 AM
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abby abby is offline
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Project Update: This project is now validated.
  #3  
Old 04-19-2008, 10:10 AM
Artemii Artemii is offline
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Location: Chisinau, Moldova
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Hello!
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  #4  
Old 04-20-2008, 03:47 AM
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LutFi LutFi is offline
Design Your Vision.
 
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Version # 1.

Thank you.
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Last edited by LutFi : 05-13-2008 at 08:17 AM.
  #5  
Old 04-20-2008, 04:01 AM
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LutFi LutFi is offline
Design Your Vision.
 
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Version # 2.

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Last edited by LutFi : 05-13-2008 at 08:17 AM.
  #6  
Old 04-20-2008, 08:45 AM
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LutFi LutFi is offline
Design Your Vision.
 
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Version # 3

Thank you
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Last edited by LutFi : 05-13-2008 at 08:17 AM.
  #7  
Old 04-20-2008, 09:11 AM
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nhr nhr is offline
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Hello:

  #8  
Old 04-20-2008, 09:11 AM
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  #9  
Old 04-20-2008, 09:12 AM
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nhr nhr is offline
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Thank you.
  #10  
Old 04-27-2008, 10:29 AM
falcontx falcontx is offline
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Thanks to all who have submitted so far! Let's keep them coming!
  #11  
Old 04-28-2008, 12:37 PM
freetime freetime is offline
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v1
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Last edited by freetime : 06-05-2008 at 07:43 AM.
  #12  
Old 04-29-2008, 07:30 PM
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cazeyzman cazeyzman is offline
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Hello

All comments welcome.
-Thanks
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  #13  
Old 04-30-2008, 07:34 PM
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cazeyzman cazeyzman is offline
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Hello hello

I wasn't quite sure about that sheild background on my previous post so here is a slight variation.
-Thanks
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  #14  
Old 05-03-2008, 04:12 AM
Artemii Artemii is offline
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v2
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  #15  
Old 05-03-2008, 08:38 PM
freetime freetime is offline
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v2
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Freetime!

Last edited by freetime : 06-05-2008 at 07:42 AM.
  #16  
Old 05-06-2008, 04:43 PM
falcontx falcontx is offline
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We are narrowing down the choices, but would like some more time to make a decision. As such, we are extending the deadline to May 13, 2008. We will have a decision on or before that date.
  #17  
Old 05-06-2008, 07:32 PM
freetime freetime is offline
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v3

For future reference, we are not allowed to communicate through private message until a designer has been chosen. Thank you for understanding.
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Freetime!

Last edited by freetime : 06-05-2008 at 07:42 AM.
  #18  
Old 05-07-2008, 08:52 AM
falcontx falcontx is offline
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Posts: 20
Quote:
Originally Posted by freetime View Post
For future reference, we are not allowed to communicate through private message until a designer has been chosen. Thank you for understanding.
Sorry about that. I just wanted to make sure you got the message. I wasn't sure you would get it if I only posted in the thread, but I'll be sure to do that next time.
  #19  
Old 05-13-2008, 07:54 AM
falcontx falcontx is offline
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Join Date: Apr 2008
Posts: 20
We have chosen Freetime as our designer, with the intention to use the v3 logo after some revisions. Thank you to everyone who submitted a design!

Can we begin working on Revisions now, or do we need to wait until the thread is moved?
  #20  
Old 05-13-2008, 08:17 AM
freetime freetime is offline
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Thanks so much! We can do revisions whenever you're ready.
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  #21  
Old 05-15-2008, 08:53 PM
falcontx falcontx is offline
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Join Date: Apr 2008
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Things are a bit busy, so I apologize for the delay. First, I would like to see a rendering of the v3 logo with smaller flags. They currently seem to be a bit "overbearing", if you will.

It *may* look good if they are merely seen coming out from behind the shield on either side, such that you can not see the flagpoles coming up over the top of the shield.
  #22  
Old 05-16-2008, 06:18 AM
freetime freetime is offline
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v3.1
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Freetime!

Last edited by freetime : 06-05-2008 at 07:41 AM.
  #23  
Old 05-17-2008, 12:43 PM
falcontx falcontx is offline
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We like the second one, but try pushing the flags out a little more (horizontally) and change the blue parts in the shield to look gold in color.
  #24  
Old 05-17-2008, 01:22 PM
freetime freetime is offline
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v3.2
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Freetime!

Last edited by freetime : 06-05-2008 at 07:41 AM.
  #25  
Old 05-17-2008, 10:45 PM
falcontx falcontx is offline
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Join Date: Apr 2008
Posts: 20
Okay. Let's try a couple of things.

1) Remove the "highlight" from the top portion of the shield, so that it has a more uniform look.

2) There is a white (or background colored) border around the shield. Get rid of that border such that it appears that the flags appear to come directly out from the backside of the gold portion of the shield.

3) Make the flags a little bit larger, but in doing so, leave the "flagpoles" in place. As a result this will make the flags extend further horizontally and downward (but not upward).

4) I'm not sure I like the border around the banner being so close to the same color of the shield. However, I'm not sure what color would look good. If I visualize black, it seems that it would stand out too much. Do you have any ideas?

5) Put some sort of outline around the letters GP. A very thin black outline may look good.

Thanks for all of your hard work on this. I feel like we're getting really close.
  #26  
Old 05-18-2008, 02:59 PM
freetime freetime is offline
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v3.3
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Freetime!

Last edited by freetime : 06-05-2008 at 07:41 AM.
  #27  
Old 05-18-2008, 08:46 PM
falcontx falcontx is offline
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Join Date: Apr 2008
Posts: 20
Alright. Let's start with the lower left logo on v3.3 and make the following changes:

1) Put the highlighting back in place (i.e. the shield from v3.2)

2) Put the thin border around the letters GP like the logos on the right, but leave the banner border gold.

Thanks!
  #28  
Old 05-19-2008, 06:05 AM
freetime freetime is offline
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v3.4
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Freetime!

Last edited by freetime : 06-05-2008 at 07:41 AM.
  #29  
Old 05-20-2008, 08:00 PM
falcontx falcontx is offline
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Join Date: Apr 2008
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We have chosen the logo on the 2nd row of the left column to be our primary logo. With that in mind, we need a couple of variants on the logo for various purposes:

1) A version of the logo which somehow incorporates our domain name (www.gpspeedstore.com)

2) A version of the logo which somehow incorporates our full company name (Grand Prix Performance, LLC)

3) A two color version (black/white) for vinyl decals, etc.

4) A simplified color version (3-4 basic colors, no shading)
  #30  
Old 05-22-2008, 01:08 PM
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abby abby is offline
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Quote:
Originally Posted by falcontx View Post
We have chosen the logo on the 2nd row of the left column to be our primary logo. With that in mind, we need a couple of variants on the logo for various purposes:

1) A version of the logo which somehow incorporates our domain name (www.gpspeedstore.com)

2) A version of the logo which somehow incorporates our full company name (Grand Prix Performance, LLC)

3) A two color version (black/white) for vinyl decals, etc.

4) A simplified color version (3-4 basic colors, no shading)
Dear Client,
These additional requests that you are asking for are not included the standard Logo file package that we require our Designers to provide the Clients. When a Client needs additional files with different variations they must ask their Designer how much they would charge to take care of there additional requests. Once you agree on a price you will need to make your additional deposit thru Design Outpost and I will verify with the Designer that you have made your deposit and they can get start on your additional requests. If you have any further questions please let me know. Thank you
 


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