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Project Summary:
What text should be included in the main part of the logo?
Karen Dominguez-Cavin Photography or Shortened would be KDC Photography
What type of product or service do you offer?
I am a photographer; I do weddings, portraits, lifestyle and commercial commercial
How long have you been in business?
I opened my business up 5 years ago. I have been actually doing photography for more then 20 years
What do you hope to accomplish with your new identity?
I would like this new logo for this part of my business to help people identify me (Karen Domignuez-Cavin) and not just KDC Photography I think that is why I would like to use my whole name or at least part of it in the new logo. To help the clients relationships feel more personal with me.
What are your long term goals?
To completely re-brand the wedding, portrait and lifestyle side of my business with the new logo. I want to have new letterhead, business cards, envelopes, and presentation boxes embossed and even Shirts with the new logo.
When is the deadline for final entries before choosing a designer?
July 2, 2008
Audience Profile:
Please describe your existing audience
Couples getting engaged or married, families, usually Mom’s wanting photos of their families, actors needing headshots, New Mom’s wanting to photographs the first year of their child’s life (lifestyle)
Who would you like to add to your audience?
I would like to add more “Lifestyle” clients to my audience, people that want to be photographed as a family or solo several times throughout the year to document the changes in them over the course of a year or so.
Perception/Tone/Guidelines:
What type of logo would you like?
I am really drawn to Celtic symbols, I have found one I like it is the symbol for “Everlasting Love” but for me it is a bit to thick of a line, I prefer something a bit more whimsical or feminine.
Do you have any colors in mind for your logo? (if so, why?)
I love purple, but I am told that that is a hard color to work with, I also like green (what I call a spa-zen green also know as sage green), browns and yellows. I would like colors that are tranquil and calming. Colors that will transfer well to letterhead, envelops, business cards, T-shirts, embossing of presentation boxes and so forth.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I really like something whimsical and somewhat feminine, I do like Celtic symbols, one I have been looking at is the symbol for everlasting love, But I feel that the lines are a bit to thick and masculine looking I would like something more whimsical and feminine. I hope I am explaining this right.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Fun, Friendly, Totally enjoyable, relaxed, but still very professional, how I am able to capture the true essences of people and those very candid personal moments that are sometimes missed
What is your tagline or slogan?
I don’t really have one for this side of my business. But as far as my Landscape and Nature side I use “ I see it with my eyes… I feel it with my heart…then I photograph it with my Nikon” But I don’t think this really works for this side of what I do. Currently I would say I am open to suggestions.
What is the overall message you are trying to convey to your target audience?
Professional Quality, Fun and Friendly, Relaxed, Candid moments, that we pride ourselves in helping the clients relax and make it possible to create an image that is not stiff and overly posed looking. One that will show generations of family the real essence who they are.
Where will your new logo be used?
Letterhead, envelops, embossing presentation boxes, T-Shirts, business cards, business forms, watermarking images on the web, stickers
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
These are websites of other photographers that I have seen and admire not necessarily my competition.
http://www.arlenemutter.com/
http://www.jessicaclaire.net/
http://www.jessicarstrickland.com/home.html
http://www.openFieldphotography.com/
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Fun, Friendly & Creative
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