Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
La Storia Studios
What type of product or service do you offer?
Photography
How long have you been in business?
We are two photographers merging into one company.
Jillian - 1.5 years
Shannon - 1 year
Our business launches January 2009 but we are hoping to have the site up asap.
What do you hope to accomplish with your new identity?
Attract our new target market... establish who we are as a team.
What are your long term goals?
5 year plan - acquire a studio space
$$$
When is the deadline for final entries before choosing a designer?
August 4th
Audience Profile:
Please describe your existing audience
Young families, young couples
Who would you like to add to your audience?
Same as above, higher income average
Perception/Tone/Guidelines:
What type of logo would you like?
Emotional, clean lines, simple, classic
Our name means The Story in italian
Unique fonts for the business name and possibly a simple unique graphic of some sort beside above or under the name?
Do you have any colors in mind for your logo? (if so, why?)
Yes, please see link below for color palette
http://www.colourlovers.com/wallPape...tty_Things.png
We like simple, neutral colors with a accent color to pop. The plans for our coming website are to be whites and greys with an accent (possibly the red and or blue in the above palette).
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Open to creative originality
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Line of differentiation - we're unique
What is your tagline or slogan?
Featuring Shannon Stevenson and Jillian Kirby
What is the overall message you are trying to convey to your target audience?
Uniqueness, trust, confidence, emotion, connection, relationships
Where will your new logo be used?
marketing, blog, website, advertising pieces, business cards,etc.
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