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  #1  
Old 02-14-2009, 02:50 PM
FlashFood FlashFood is offline
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[Project Complete] Food Pharmacy Software landing page- PSD - $350

(Admin code added by Palmer - 92L77170VP611311V , 3UH440101H110851W)

Need poster to use as graphic insert on my Home page. No coding required, just a PSD file - but must be 300dpi. Graphic must be 768 wide, but it can be scrolled to any length and you should not cram too much material in a small vertical space.

Copy is complete and provided below. Just need the layout, fonts and colors, and an image. Example images included, but they're not quite the right ones. Open to ideas, but the simplest possible design is necessary. Our audience has no patience for viewing clutter. Best to use black, red, blue and green and not introduce other colors unless it is done carefully. Remember: Less is more!

The Home page frame the text and image are below. I can provide PSD for it. Remember - vertical scrolling is OK.

Here is the copy for the poster/page:

Do your patients ask, “What should I eat?”
It’s a question you may not want to hear, and for good reason. If you’ve ever tried creating a therapeutic diet that meets a patient's unique needs, you know it can take all day. The process is time consuming, laborious and complex.

Why does it take so long?
• For each patient complaint or problem, you must search numerous medical and nutrition databases for specific foods, herbs, seasonings, micronutrients and other food components known to be beneficial or contraindicated.
• You must then create multiple lists with all of your findings.
• Next, you must compare all lists and eliminate cross-interference food items
• Finally, you must eliminate all toxic food items such as high mercury seafood and commonly pesticide-contaminated foods, plus patient food sensitivities

You know how important diet is for health and healing, but the process required to develop customized food lists is utterly impractical.

There is another option—one that cuts your many hours of work down to just five minutes while improving patient results and compliance! It’s a solution that brings health and wellness to your patients and enhances your practice.

Try our free demo today. If you like it, you can activate the full program for just $39.95 a month!

The FoodPharmacy Solution
Easy. Effective. Affordable.
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Last edited by FlashFood : 02-27-2009 at 07:53 AM. Reason: Designers cramming too much in small space; time running out and not enough competitors yet.
  #2  
Old 02-15-2009, 02:35 PM
FlashFood FlashFood is offline
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NOTE: All images/graphics for this project must be in 300dpi PSD format as it will be used as content in a website too.
  #3  
Old 02-17-2009, 09:36 AM
nutscreative nutscreative is offline
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Last edited by nutscreative : 03-23-2009 at 06:56 AM.
  #4  
Old 02-17-2009, 09:36 AM
nutscreative nutscreative is offline
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Last edited by nutscreative : 03-23-2009 at 06:56 AM.
  #5  
Old 02-20-2009, 02:52 PM
Goodhaus Goodhaus is offline
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Greetings! Here is a concept…
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  #6  
Old 02-25-2009, 06:29 AM
FlashFood FlashFood is offline
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Nice emphasis on the text. You seem to get that the message in the text is the main point, and that the image is supposed to support the message.

I think the red baloon is distracting, and the old couple is not quite right. The ideal image is a middle aged (or slightly older) individual female. Best to avoid any images of a physician though. Physicians are weird and see themselves in a way that is difficult to describe without sounding belittling. They definately don't need to be comparing themselves to the image of another physician, and they can best identify with a middle aged female patient. Elderly patients are not the patient population of our target market.

Please proceed. Again - your use and understanding of the text content is good. Nice arrows, bullets and bolding! However, our tagline is "Do your patients ask...". It needs to be very loud and strong and not just part of the text. This is the line that gets the attention of our buying population. The strong use of that line by Nutscreative is better, but still not perfect.

David - FlashFood

Last edited by FlashFood : 02-25-2009 at 06:50 AM. Reason: Attached to wrong post
  #7  
Old 02-25-2009, 06:37 AM
FlashFood FlashFood is offline
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Quote:
Originally Posted by nutscreative View Post
Hi, please see options attached. Thanks.
Sorry for the delay in responding. I have not been getting emails that something was posted.

The concept is interesting but it seems too image driven, and the image is not one that physicians will related to easily. The big point is for the image to support the text, rather than the other way around.

Please see the bullets, arrows, and bolding used in the post following yours. That one emphasizes the message much better, and depends on the image more to support it rather than to carry the page.

However, your layout is good and use of colors is sensible. Please see what you can do to make the text and what it is saying the main focal point, and utilize an image that is not distracting.

Thank you!
  #8  
Old 02-25-2009, 01:02 PM
Goodhaus Goodhaus is offline
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Thanks for the feedback…here is another concept
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  #9  
Old 02-26-2009, 08:31 AM
nutscreative nutscreative is offline
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Last edited by nutscreative : 03-23-2009 at 06:56 AM.
  #10  
Old 02-26-2009, 09:21 AM
nutscreative nutscreative is offline
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Last edited by nutscreative : 03-23-2009 at 06:57 AM.
  #11  
Old 02-27-2009, 07:56 AM
FlashFood FlashFood is offline
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All redesigns submitted are getting too cluttered and distracting from the message. Please read revised specs at the top. Sorry if I was not clear enough on them earlier. This design has to be extremely simple, clean, uncluttered, and efficient in delivering the prime points.

Thanks.
FlashFood
  #12  
Old 02-27-2009, 08:39 AM
nutscreative nutscreative is offline
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Last edited by nutscreative : 03-23-2009 at 06:57 AM.
  #13  
Old 02-27-2009, 09:34 AM
FlashFood FlashFood is offline
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Better and closer, and extending the page length is much better. The purple doesn't work for us though, and the green background is a little off in tint. The images are not quite right either, but the text is step one.
  #14  
Old 02-27-2009, 12:25 PM
nutscreative nutscreative is offline
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Last edited by nutscreative : 03-23-2009 at 06:58 AM.
  #15  
Old 02-27-2009, 12:27 PM
Goodhaus Goodhaus is offline
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Here are some revisions according to your feedback
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  #16  
Old 03-02-2009, 09:42 AM
FlashFood FlashFood is offline
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New Nutscreative and Goodhaus submissions

Quote:
Originally Posted by nutscreative View Post
No purple anywhere please. Yellow is not quite right either - too soft. Not sure about the blue background for the same reason. The design is looking a bit too much like a consumer ad rather than one for serious medical professionals. Just a bit too soft and happy. Something to consider is that physicians are terrified when the patient asks "What should I eat." They can't answer that question without our software. It just is not possible anymore for a variety of reason found in the text. I know it is kind of negative advertising in a way, but I want to play off their fear then present relief with our product. Can you take another stab at it with that in mind?

I would love to see a bit more creativity and competition so I just increased the prize by $100. Deadline is now March 23rd.

David
  #17  
Old 03-02-2009, 10:02 AM
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abby abby is offline
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Project Update: The project deposit has been raised to $350 and the deadline has been extended to March 23rd.

New Designers please post a message if you will be entering, Thank you
  #18  
Old 03-03-2009, 08:03 AM
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BlueCherryGraphics BlueCherryGraphics is offline
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I don't know how open you are to changes in the content or graphics, but I made some minor adjustments that I think make it a little more polished, but still emphasizing the content over the graphics.
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  #19  
Old 03-03-2009, 11:02 AM
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silviu-ivan silviu-ivan is offline
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Hi David,

Here's my proposal. I tried to limit the use of fonts and colors in the design and keep it as simple as possible. If you wold like to see an image with a more middle aged woman, please let me know.

I look forward to your feedback.
Cheers,
Silviu
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  #20  
Old 03-07-2009, 10:28 AM
FlashFood FlashFood is offline
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Jennifer,
Our strawberry logo and name cannot be changed. We have worked on brand recognition for years.

The apple and physician's hand are pretty good. The dark blue banner doesn't work very well though. The simplicity of your text layout is good, but could be improved with some bolding and less bunching. Please give it another try with these things in mind.

Thank you for your posting!

David
  #21  
Old 03-07-2009, 10:34 AM
FlashFood FlashFood is offline
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Silviu,

The image isn't right, but as I mentioned, that is the final step, so I won't judge it at this point. But as stated, a middle-aged (or older) female with a concerned or questioning look is ideal. A full person image would perhaps be best, but I have not found the right one yet myself.

Your layout and colors are good. However, the font you chose does not flow with the Verdana used in the logo, etc, so maybe it can be played with for a better uniformity.

The image of the software should be eliminated too as our application is not delived on CD but rather is a download. We can't misrepresent what we are selling.

Thank you! Please continue.

David
  #22  
Old 03-08-2009, 09:46 AM
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silviu-ivan silviu-ivan is offline
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Thank you for the feedback. Here are some changes.

I changed the image, but it's pretty hard to find a photo with full person as you suggested. If you don't like this one I'll keep looking. For the text I limited the fonts to Helvetica and Verdana.

Let me know what you think.
Silviu
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  #23  
Old 03-13-2009, 05:44 AM
FlashFood FlashFood is offline
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Silviu,
For now don't worry about the image. I beleive the right one will appear to match the text when that is perfected.

The use of colors and most of the fonts are terrific. The bottom line is very good, and the cutstrawberry we like.

However, the red font is a little too "comic book" and "happy" if you know what we mean. Please try to simplify it a bit. Perhaps just removing the white outline and reflections will do it. Maybe use simpler bullets too.

Keep in mind that this product is a serious tool for medical doctors. As such, the text should be straight forward and business-like. I'm concerned that any sort of levity in the text presentation detracts from the fact that it's a serious tool. It presents a little like we are selling a toy instead, or a salad dicer, etc. Maybe think of us selling a surgical tool to get the "feel" we want to project.

Sorry for the delay in my reply. I've been away but will monitor posts everyday now.

David
  #24  
Old 03-13-2009, 11:52 AM
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silviu-ivan silviu-ivan is offline
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Thank you for the feedback. Here are some changes to the text based on your suggestions.

What do you think?
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  #25  
Old 03-15-2009, 09:18 PM
FlashFood FlashFood is offline
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OK. Much better!
Next step: find the right image. Nothing goofy (the woman you found is distinctly too goofy) and no food items. Just a somewhat concerned middle aged to older female who looks like she just asked her doctor, "But what should I eat?". The gray haired woman I used as an example is too worried. The other woman is a bit too young, but has the right look of concern. Not sure if a woman looking up will fit your design, but check it out and see please.

I hope that helps. I'll check back each day now that I'm back in my office. Thank you!

David
  #26  
Old 03-16-2009, 08:13 AM
nutscreative nutscreative is offline
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Last edited by nutscreative : 03-23-2009 at 06:59 AM.
  #27  
Old 03-16-2009, 08:25 AM
FlashFood FlashFood is offline
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OK. You are in the running.

Can you try making "What should I eat?" red and again in black?

Also, the photos aren't quite right. These images will prove to be the toughest piece I believe. Perhaps you can try using just one (a new one as none of these is quite right) to save you from the daunting task of finding 3 that are right. If you find 3 that would be great, but I think it will be difficult.

Thank you.

David
  #28  
Old 03-16-2009, 02:48 PM
nutscreative nutscreative is offline
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Last edited by nutscreative : 03-23-2009 at 06:59 AM.
  #29  
Old 03-16-2009, 02:49 PM
nutscreative nutscreative is offline
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.

Last edited by nutscreative : 03-23-2009 at 07:00 AM.
  #30  
Old 03-16-2009, 05:05 PM
FlashFood FlashFood is offline
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nutscreative,
The first one is best with the red text. Can you make the circle with the female face 1.5 times bigger? She might work, but I want to see more of her first.
Thanks.
David
 


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