[Project Complete] Logo Design Needed for Exterior Home Renovator - $250

[ladawnh]

(Admin code added by Palmer - 0MU83266L45924302)

Project Summary:
What text should be included in the main part of the logo? All-Tex Services

What type of product or service do you offer? Exterior home renovations and upgrades for affluent homeowners.

How long have you been in business? 19 yrs

What do you hope to accomplish with your new identity? We hope to attract a specific market of homeowners whose homes are valued at $1 million or more that need to have exterior renovations or upgrades done.

What are your long term goals? To become the renovation company that affluent homeowners in Texas seek out above all of the rest.

When is the deadline for final entries before choosing a designer? 7 days

Audience Profile:
Please describe your existing audience Currently we attract the average middle to middle upper class homeowners.

Who would you like to add to your audience? We would like to add the affluent homeowners whose homes are valued at or above $1 million.

Perception/Tone/Guidelines:
What type of logo would you like? We want something that oozes affluent without actually saying ‘affluent’. We want it to look high end and classy. We like the look of the IWC logo found on their site at: http://www.integratedwealthcounselors.com

Do you have any colors in mind for your logo? (if so, why?) No specific color choice.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No

Communication Strategy:
What attributes would you like your logo to reflect about your business? Trustworthiness, Understands the special needs of affluent homeowner.

What is your tagline or slogan? NA

What is the overall message you are trying to convey to your target audience? All-Tex is the best service provider of choice for affluent home improvements based on experience and industry expertise

Where will your new logo be used? Website primarily, as well as letterhead/brochures

Competitive Positioning:
Who are your competitors and what do you think about their logos? There are other renovation companies in the area but none that stand out or that are focused on just the Affluent

List competitive URLs if possible

What sets you apart from your competitors? We understand the needs and concerns of the affluent homeowners and specialize in top quality exterior renovations and upgrades.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: prestige
Thanks!

[glyphica]

[Mowling]

Thank you.

[nutscreative]

v1

[Blink Graphix]

Hi,
A new submission for your logo.

Thanks!

Blink Graphix

[xpressions]

[ladawnh]

Hi guys,

First I'd like to say you all have done a very nice job. I do want to provide a bit of feedback to see if we can get a little closer to a logo that we love.

We really like the Pyramid abstract in design #4, however we are not real fond of the curlicues. This goes for all of the designs. We want something a little more, let's say for lack of something else, masculine.

On #6 we like the font choice, but again, not real sure about the curlicues.

Design #3 has sort of an Old West feel, not really what we were looking for.

We really like the abstract swoosh in design #2 as well.

All in all the designs have been good. We just need a few changes to see if we can nail it on the head!

We appreciate all of your work and hope you find the feedback helpful!

[LutFi]

Version # 1

[LutFi]

Version # 2

[Mowling]

I am sorry...I am a little confused as to which designer/designs you are referring to.

thanks,
Mowling

Originally Posted by ladawnh

Hi guys,

First I'd like to say you all have done a very nice job. I do want to provide a bit of feedback to see if we can get a little closer to a logo that we love.

We really like the Pyramid abstract in design #4, however we are not real fond of the curlicues. This goes for all of the designs. We want something a little more, let's say for lack of something else, masculine.

On #6 we like the font choice, but again, not real sure about the curlicues.

Design #3 has sort of an Old West feel, not really what we were looking for.

We really like the abstract swoosh in design #2 as well.

All in all the designs have been good. We just need a few changes to see if we can nail it on the head!

We appreciate all of your work and hope you find the feedback helpful!

[glyphica]

here is a variation of my design

[ladawnh]

My apologies for the confusion. If you look at each design in the corner is a #number that is where the numbers are coming from. I believe it may actually be the post number. Again, my apologies for the confusion

Originally Posted by Mowling

I am sorry...I am a little confused as to which designer/designs you are referring to.

thanks,
Mowling

[ladawnh]

Hi,

I wanted to provide some specific feedback.

To nutscreative: We really like your pyramid concept in Post #4, but would like to eliminate the swooshy feminine lettering and go with more "masculine" font choice, if possible.

To lutsfi: We like both your design concepts (Post #8 and 9), and perhaps would like to see what you can do with a two color option (gold and blue, or the color you already used, but with blue integrated?) Also, the word "services" seems to be an afterthought in both your designs, as it seems a bit too small and/or separated from the All-Tex part? And in #8, perhaps less curl in the curly bit? (That sounds weird, but hopefully I'm making sense)

To glyphica: Can you explore other concepts as well? We love your style, but aren't sure yet about whether or not the swoosh is really nailed yet.

I hope this is helpful!

[nutscreative]

Hi, Please see revised attached. Thanks

[ladawnh]

I would like to thank everyone that submitted designs for this logo. You all did a wonderful job.

We have decided to work with nutscreative for this logo.

[nutscreative]

Hi, Thank you for choosing my design, let me know if you need any revision or i should package the logo files?

[nutscreative]

Sorry, btw, which font style you prefer? a, b or c?

[ladawnh]

We like 14b. Can you provide us with the psd file with layers, for version 14 b?

Again, we appreciate all of your work!

[nutscreative]

Logo package sent to client thru private message.

Client, kindly post a message here when you received the files. Thanks.

[ladawnh]

Thank you nutscreative! We have received the files.

[BlueCherryGraphics]

PROJECT UPDATE: moved to archives