(Admin code added by Palmer - 7GF158824C907084Y)
PROJECT SUMMARY:
To create a LOGO for a state of the art general surgery, medical practice.
Text:
Please incorporate the letters “MD” in the design, since the surgeon's name is Maggie DiNome and of course M.D. also stands for doctor of medicine. We have no company slogan.
Service Offered:
This is a general surgery and surgical oncology (cancer surgery) medical office. Read on, this is not a depressing business, it is about saving people!
Time in Business: 9 years.
What do we hope to accomplish:
1. To instill the following in patients: to give them a sense of confidence and to be positive about their future medical outcome, a sense of being in control, hopefulness, warmth, that we will definitely help them, that we are the safest place possible for you, our patient to be. In fact most of our patients are completely cured of their disease, so this is a positive place of business!
2. To convey the following to referring physicians: That Dr Maggie DiNome and her practice is the state of the art choice of surgical offices in the Los Angeles area and to position her in a way that says that she provides the best possible care for breast and colon cancer and other general surgery issues. The doctor is female, attractive and very well trained and educated (Yale, Duke, and Harvard) and I want to project her expertise and professionalism to referring physicians who may not already know her.
Long Term Goals:
To be recognized as the single best choice for patients and referring physicians in the Los Angeles, CA area for our types of surgery: General Surgery and Surgical Oncology: “state of the art” breast cancer surgery, colon cancer surgery, hernia repair, gall bladder surgery, etc.
DEADLINE: March 15, 2010
Audience Profile:
1. Our audience is sick medical patients who need surgery. Some have problems that are not serious or life threatening and others very serious and life-threatening.
2. Our other audience is the large number of general family physicians who already do or hopefully will refer their sick patients to us.
Perception/ Tone/Guidelines:
Type of Logo:
The doctor’s initials are M.D.; it would be nice to incorporate those letters into the design.
Colors:
Colors are important and I have read research which suggests that the colors orange and yellow portray hopeful and sunny feelings in people and that most people chose some version of blue as their favorite color. So, please use orange, yellow and some shades of blue. We really want to project that we are a safe, positive place. Those are just thoughts and I do not mean to hinder creativity so please open your color palate and create. I have never really seen a logo for a medical ofice that knocked me out, have you?
Desired Images/Themes:
The letters “MD,” maybe the curve of a reclining human body, maybe gentle waves, beach (Our patient exam rooms are bright and sunny and they have a beautiful and commanding view of Santa Monica California beaches and of the mountains to the north, think of the TV show “Private Practice.”)
It’s probably best to stay away from images like scalpels so that we don’t scare our patients.
Just one thought; since I know Dr. DiNome ito be very artful in her practice of surgery it may be interesting to portray a idealized form of a person (surgeon) giving life and light to another person (patient) reclining on some gentle waves. Almost like a physician painting (doing surgery) with a light instrument...just quick thoughts.
This suggestion is not meant to hinder your individual creativity in any way. Please be yourself, be creative in your own way!
Communication Strategy:
To project positive, confident feelings in our patients and referring M.Ds.
No tag line or slogan.
Overall Message:
Come to Dr. Maggie DiNome and you will have the best chance possible to make a full recovery.
Competitive Positioning
Our competition is a large hospital cancer center called the John Wayne Cancer Institute (
www.jwci.org)
Our Intended Use:
For use on stationary, collateral materials and business card and we will want to incorporate it onto a header and footer for our stationary, which we have not designed yet. If you can do it all great, if not do what you do best! We will be redesigning our web site as well in the future. Our current URL is
www.maggiedinomemd.com.
What Sets Us Apart From Competitors:
The superior training and truly artful surgical skills of Dr. DiNome and her amazingly positive outcomes.
Targeted Message:
We are your best choice for general surgery/surgical oncology in Los Angeles.
I am relying on you amazing creative people to dazzle us with something great. Please feel to let it rip!
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