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Design Outpost Creative Brief Worksheet
Text for the logo – ‘The Pregnancy Photographer’
Either with the photographers name ‘Courtenay’ or with an icon/image, we have no preference.
What type of product or service do you offer?
Pregnancy Photography – www.thepregnancyphotographer.co.uk
How long have you been in business?
Over 10 years
What do you hope to accomplish with your new identity?
Moving the Pregnancy Photographer into it’s own sympathetic brand instead of being tied to the wedding brand.
What are your long term goals?
Courtenay is established as the foremost pregnancy photographer in the UK – we want the brand to reflect that status.
When is the deadline for final entries before choosing a designer?
ASAP, of course! Hopefully by 2nd May, but there’s no exact date to work to.
Affluent pregnant families, usually the expectant mother (though not exclusively, expectant fathers book as a gift) - generally in their 30’s, and well-educated.
Who would you like to add to your audience?
We’re happy with the audience we have.
What type of logo would you like?
An interesting type-based logo – with an element that can be used for watermarking images.
Do you have any colors in mind for your logo? (if so, why?)
We use a sage green at the moment, but we’re open to suggestion – needs to be earthy, muted or neutral however, nothing bright, no primary colours.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
None – but no pregnant bumps unless they are very stylized and subtle.
What attributes would you like your logo to reflect about your business?
Classic, elegant, stylish, contemporary - with a little fun quirkiness. The feel needs to be gentle, relaxed and calming. It needs to be fairly feminine to appeal to the audeince, but keeping mind the photographer is male so no pink/hearts/butterflies.
What is your tagline or slogan?
Because every bump is beautiful, every pregnancy unique.
What is the overall message you are trying to convey to your target audience?
We are an exclusive, high-end brand. Courtenay is the best.
Where will your new logo be used?
On the website, on stationery and as image watermarking.
Who are your competitors and what do you think about their logos?
www dot tinabolton dot co dot uk – her logo? Shudder
www dot londonmaternityphotographer dot co dot uk - inoffensive, but not terribly special either.
What sets you apart from your competitors?
Courtenay is almost the only male specialist, and he has a very strong and distinctive style. He was one of the first in the UK to specialize, and is the most established pregnancy photographer in the UK.
You can trust us – we will look after you, and make you look beautiful.